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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Abdimas Bina Bangsa Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Jurnal Penelitian dan Pengabdian Masyarakat
Vely Randyantini
Universitas Dian Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

 1 
Peran citra merek pada pengalaman menggunakan uang elektronik Ika Puji Saputri; Vely Randyantini; Bagus Nurcahyo
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.192 KB) | DOI: 10.32670/fairvalue.v4i11.1787

Abstract

The purpose of this study was to examine the effect of brand image on customer experience in the use of electronic money. Where for the purposes of testing the hypothesis using the dimensions of customer experience sense, feel, think, act and relate. Respondents in this study were users of electronic money issued by Bank Mandiri and BCA as many as 110 respondents with a minimum use of 3 months. Collecting data using a questionnaire and this study in assessing the hypothesis using path analysis. Based on the empirical evidence obtained, the results of this study are known that the brand image variable has a positive effect on customer experience in using electronic money, especially the experience of feeling the ease of refilling, use for payment transactions and the breadth of the reach of electronic money. 
Co-Authors Bagus Nurcahyo Didin Hikmah Perkasa Evelina Andrini M Fathihani Fathihani, Fathihani Fitri Ayu Kusuma Wijayanti Helen Fitriana Ika Puji Saputri Indri Astiana Suhendar Shieto Sri Kurniasih Agustin