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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Indri Astiana Suhendar
Universitas Dian Nusantara
Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM), PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS Didin Hikmah Perkasa; Indri Astiana Suhendar; Vely Randyantini; Evelina Andrini M
Dinasti International Journal of Education Management And Social Science Vol 1 No 5 (2020): Dinasti International Journal of Education Management and Social Science (June -
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.339

Abstract

This study aims to determine the effect of E-Wom (Electronical World of Mouth), Product Quality and Price on Purchasing Decisions The type of research used in this study is descriptive associative using a causal approach. The population in this study are Xiaomi consumers who have purchased Xiaomi mobile phones. The sampling technique used is non-probability sampling and the type of sampling used is purposive sampling. The method of data collection using questionnaire and analysis technique using SEM (Structural Equational Modeling) wherein there is an inner model and outer model test and the tools used are SmartPLS 3.0. Data collection techniques using questionnaires that have been tested for validity and reliability. The results showed that partially electronic variable word of mouth, product quality and price had a positive and significant effect on purchasing decisions.
ANALISIS PENGARUH PROFITABILITAS TERHADAP HARGA SAHAM PADA SEKTOR USAHA PERBANKAN DI BURSA EFEK INDONESIA Indri Astiana Suhendar
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 1 No 2 (2021): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.27 KB) | DOI: 10.59832/jpmk.v1i2.53

Abstract

Studi ini menganalisis rasio profitabilitas yang diukur dengan Net Profit Margin (NPM), Return On Assets (ROA), dan Return On Equity (ROE) perusahaan perbankan dan dampaknya terhadap pergerakan harga saham. Dengan menggunakan metode regresi linier berganda dengan uji hipotesis simultan menggunakan uji f-test dan uji hipotesis parsial menggunakan uji t-test. Hasil penelitian menunjukan bahwa rasio ROE, ROA, dan NPM memberikan pengaruh yang cukup signifikan terhadap pergerakan harga saham. Kata kunci: profitabilitas, NPM, ROA, ROE, harga saham, perbankan.
Co-Authors Didin Hikmah Perkasa Evelina Andrini M Vely Randyantini