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All Journal EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Beby Karina Fawzeea Sembiring
Fakultas Ekonomi Universitas Sumatera Utara
Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)

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Memorable Tourism Experiences in Tourism: A Literature Review Aprizal Haris Sinaga; Syafrizal Helmi Situmorang; Sembiring, Beby Karina Fawzeea
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1333

Abstract

Memorable tourism experiences have become a major focus in tourism research and service marketing in the modern era. This study presents a comprehensive literature review on the concept of memorable tourism experiences, determining factors, and their impact on tourist satisfaction and brand loyalty. By analyzing over 262 leading journal articles published between 2014 and 2023, this research maps the current research landscape and identifies trends and research gaps. The literature review results reveal key dimensions that shape memorable tourism experiences, including cognitive, affective, sensory, behavioral, and relational aspects. Determining factors such as the uniqueness of the experience, tourist engagement, authenticity, and service quality have been shown to have a significant influence on creating unforgettable experiences. Furthermore, this study explores the impact of memorable tourism experiences on tourist satisfaction, brand loyalty, and the intention to recommend. Theoretical and practical implications of these findings are discussed in depth, providing valuable insights for academics and tourism practitioners in designing, packaging, and marketing attractive and memorable tourism products and services.
Wom Marketing In The Age of Social Media: a Bibliometric Review and Vosviewer Visualization Andriansyah; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1335

Abstract

This study presents a bibliometric analysis of electronic word-of-mouth (eWOM) marketing to explore the development of this concept in the social media era. By referencing 267 articles sourced from the Scopus database from 2009 to 2023, this study employs bibliometric techniques, including citation analysis, co-citation analysis, and keyword co-occurrence analysis. Citation analysis helps identify the most influential and frequently cited articles, whereas co-citation and keyword co-occurrence analyses provide insights into the relationships between various studies and dominant research topics. This analysis revealed the trajectory and focal points of eWOM marketing research over the past 14 years. The study also identifies the most prominent authors, journals, institutions, and countries in eWOM literature. However, the use of a single database source may be a limitation of this study, suggesting that additional techniques and data sources are required for future research. For academics and practitioners, this study offers comprehensive insights into the eWOM concept, which can serve as a reference for strategic initiatives to drive customer purchasing behavior.
Co-Authors ANDRIANSYAH Aprizal Haris Sinaga Endang Sulistya Rini Mawaddah, Wirda Rasyiqah, Siti Zharfa Situmorang, Syafrizal Helmi Syafrizal Helmi Situmorang