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All Journal Jurnal Manajemen dan Bisnis Indonesia Edutourism : Journal Of Tourism Reseach Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Syafrizal Helmi Situmorang
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Nilai Pelanggan, Kepuasan Pelanggan dan Kepercayaan terhadap Loyalitas Pelanggan pada Kedai Kopi Online di Kota Medan Stevani Korentia Sebayang; Syafrizal Helmi Situmorang
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.228 KB) | DOI: 10.31842/jurnal-inobis.v2i2.86

Abstract

The purpose of this study was to determine the influence of perceived value, customer satisfaction, and trust on online coffee shop customer loyalty in medan city. The population in this study are customer of online coffee shops in the city of Medan. The sample in this study were 150 online coffee shop customer in city of Medan who had bought online coffee priducts at least 2 times. The method of analysis used in this research is descriptive analysis method and multiple linear regression analysis processed with SPSS for windows software. Based on the F test (simultaneously) it shows that customer value, customer satisfaction and trust together or simultaneously have a significant effect on customer loyalty. The results of t-test (partial), the variable customer value has a positive and significant effect on customer loyalty, the customer satisfaction variable has a positive and significant effect on customer loyalty, and trust has a positive and significant effect on customer loyalty. Based on the large value of Adjusted Rsquare, it can be seen that the variable customer value, customer satisfaction and trust have a simultaneous effect on customer loyalty by 0.462 or 46.2% while the remaining 53.8% are other factors outside the variables studied.
Analisis Pengaruh Service Failure terhadap Kepuasan Pelanggan Melalui Service Recovery pada Pelanggan OYO di Kota Medan Muhammad Hajar Haitami; Syafrizal Helmi Situmorang
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.11 KB) | DOI: 10.31842/jurnal-inobis.v2i2.87

Abstract

The purpose of this study was to determine the influence of service failure on customer satisfaction through service recovery for OYO customers in Medan City. This type of research is associative research. The population in this study were customers of OYO in Medan City. The sample in this study were 150 customers of OYO in Medan City who have complained. The analytical method used in this study is descriptive analysis method and path analysis that was proceseed statistically with SPSS for windows software. The result of the mediation test show that service recovery significantly mediates the relationship between service failure and customer satisfaction. The result of path analysis, the service failure variable has a negative and significant influence on customer satisfaction, the service failure variable has a negative and significant influence on service recovery, and the service recovery variable has a positive and significant influence on customer satisfaction. Based on the size of the Adjusted R-square, it can be seen that the service failure and service recovery variables simultaneously influence the customer satisfaction of 49,5% while the remaining 50,5% is influenced by other factors outside the variables studied.
Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republic Aloe Vera Ayu Sagia; Syafrizal Helmi Situmorang
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 2 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v5i2.168

Abstract

This study aims to determine the impact of Brand Ambassador, Brand Personality and Korean Wave toward Purchase Decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. This research is associative research and the type of data used is quantitative data. The population of this research is students in the Faculty of culture University Sumatera Utara. The sample in this study amounted to 92 respondent. The technique used is multiple linear regressions. The results of this study showed that Brand Ambassador, Brand Personality and Korean Wave simultaneously, significantly influence towards purchase decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. Partially, Brand Ambassador has a positive and significant effect to purchase decision, Brand Personality has a positive and significant effect to purchase decision, Korean Wave has a positive and significant effect to purchase decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. Keywords: Brand Ambassador, Brand Personality, Korean Wave, Purchase Decision
Training on Introduction to Platforms and Utilization of Social Media in Online Business for MSME Actors Students of SMK Alwashliyah 2 Simalungun Regency Beby Karina Fawzeea Sembiring; Marhayanie Marhayanie; Marhaini Marhaini; Syafrizal Helmi Situmorang; Tetty Yuliaty
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1690

Abstract

Given the blossoming essence of social media marketing, literature does not delve into the complexities and consequences of small and medium-sized enterprises (SMEs). This paper seeks to advance awareness and provide an extensive analysis of the inspiration and efficiency benefits of social media provided by small and medium-sized businesses through a digital economy analysis. The conceptual analysis shows that interactivity, compatibility, and cost-effectiveness are reasons for social media use, ultimately providing advantages. SMEs of Facebook and Twitter profiles are used to analyze the conceptual paradigm suggested. This research reveals that the interdependencies of social media's motives and the consequences of social media use are optimistic but sporadic across small and medium-sized companies. SMEs selling physical goods prefer to use social media on cost-effective motivations, whereas small and medium-sized businesses tend to see interactivity as the main incentive. Furthermore, the study results indicate that Facebook and Twitter in a two-site story generate success gains for small and medium-sized enterprises' users. The study offers future analysis and management priority problems that strongly affect the academic and practice culture. Obviously, despite any bottlenecks in use, SMEs in developing markets tend to reap expanded social media gains through multi-platform marketing activities. 
The Influence of Promotions and Shopping Lifestyle on Impulsive Purchases through Positive Emotions as an Intervening Variable in the Balyan Shop Online Store Tri Widiyanti; Endang Sulistya Rini; Syafrizal Helmi Situmorang
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6439

Abstract

Along with the development of an increasingly modern business, marketers are required to have an effective strategy to create market share for consumers. Balyan Shop is an online store located in East Aceh and is engaged in retail, especially fashion. This study aims to determine the effect of promotion and lifestyle on impulse purchases through positive emotions as an intervening variable at the online store Balyan Shop. This research is a quantitative study with an associative approach, namely to determine the relationship between two or more variables. The types of data used in this study are primary data and secondary data. The population represented in this study represents all customers of the online store Balyan Shop, the exact number of whom is unknown.
Pengaruh Social Media, Servicescape Dan Customer Experience Terhadap Minat Berkunjung Kembali ( Revisit Intention ) Pada Maulana Villa Dan Cafe Di Pangambaten Kabupaten Karo Nia Alfrika Sipayung; Syafrizal Helmi Situmorang
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 01 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i01.384

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh social media, servicescape, dan customer experience terhadap minat berkunjung kembali pada Maulana Villa dan Cafe di Pangambaten Kabupaten Karo.Sampel dalam penelitian ini menggunakan accidental sampling yang terdiri dari 155 responden yang telah mengunjungi Maulana Vila dan Cafe dengan frekuensi berkunjung 2 (dua) kali atau lebih dari 2 (dua) kali. Metode analisis yang digunakan adalah metode analisis deskriptif dan metode analisis regresi linier berganda. Jenis penelitian ini adalah penelitian asosiatif dan data yang digunakan adalah data primer dan data sekunder yang diperoleh melalui studi dokumentasi dan daftar pertanyaan yang pengukurannya menggunakan skala likert. Data diolah secara statistik dengan program SPSS for windows, yaitu model uji t, uji f dan koefisien determinan (R2). Hasil penelitian ini menunjukkan bahwa secara serempak social media, servicescape, dan customer experience berpengaruh positif dan signifikan terhadap minat berkunjung kembali pada Maulana Villa dan Cafe di Pangambaten Kabupaten Karo. Secara parsial, masing-masing variabel social media, servicescape, dan customer experience berpengaruh positif dan signifikan terhadap minat berkunjung kembali. Nilai Adjusted R Square sebesar 0,663 yang berarti variabel terikat yang dapat dijelaskan oleh social media, servicescape, dan customer experience sebesar 66.3%, sedangkan sisanya 33.7% dapat dijelaskan oleh variabel yang tidak diteliti dalam penelitian ini. Kata Kunci: Social media, servicescape, customer experience, minat berkunjung kembali
Co-Authors Ayu Sagia Beby Karina Fawzeea Sembiring Endang Sulistya Rini Marhaini Marhaini Marhayanie Marhayanie Muhammad Hajar Haitami Nia Alfrika Sipayung Stevani Korentia Sebayang Tetty Yuliaty Tri Widiyanti