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All Journal Journal of Business Strategy and Execution Jurnal Penelitian Humaniora
Septi Septi
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120
Arts Humanities Economics, Econometrics & Finance

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ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA HANDPHONE NEXIAN Heriyati, Pantri; Septi, Septi
Journal of Business Strategy and Execution Vol 4, No 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Nexian is a popular local brand mobile phone among Indonesian people. Nexian’s popularity may be caused by the increasing use of mobile internet and social media. Through Nexian mobile phone, user can browse internet, play music, watch TV, watch video, receive and send email, use facebook and twitter beside text message and call. The main object of this study is to analyze the influence of brand image and product quality on consumer purchasing decisions of Nexian mobile phone. Research was conducted on 110 respondents of Nexian mobile phone users who live in Jakarta. The results of this study stated that brand image have a significant influence on purchasing decisions. Meanwhile product quality only have a little impact on consumer purchasing decisions on Nexian mobile phone, which might be expected because consumers do not consider Nexian as a qualified mobile phone. Research Methodology that used to collect the data is survey questionnaire and multiple regression for analyze the data.
MUATAN MORAL DALAM CERITA NAGASASRA DAN SABUK INTEN KARYA S.H. MINTARDJA Handito, Tri; Kasiati, Kasiati; Septi, Septi
Jurnal Penelitian Humaniora Vol 21, No 2: Agustus 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/humaniora.v21i2.9744

Abstract

This study aims to identify the content of moral values contained in the Nagasasra and Sabukinten stories written by SH Mintardja volumes I through volume III. This research is a content analysis research with a qualitative approach. In this research the researcher becomes the main instrument of data collection. In the process of collecting data, researchers used research aids in the form of data cards and check lists. Data cards were used to record sentences in the form of conversations and portrayals of the situation and behavior of characters in the Nagasasra and Sabuk Inten stories. The captured data was then presented in the form of a statement in the form of a description of moral values. The results of the study found that there were good moral values and bad moral values that are manifested in various depictions of the behavior of the characters. Good behavior includes godly values (in the form of belief in the existence and power of God, surrender/ surrender to God, giving thanks, repenting, praying, and praying), loyalty (in the form of loyalty between husband and wife, loyalty of a soldier towards the king / leadership, and loyalty to the land of his birth), love for the country, love for the environment, responsibility, honesty, being respectful and polite, humble, and the delivery of moral values in the form of song. The bad morals were reflected in bad behavior, including not believing in the existence and power of God, cruel, greedy, immorality, cunning / cheating, arrogant / proud, defaming, stealing / robbing, low self-esteem, despair, and destructive natural. The most moral values found in the Nagasasra and Sabuk Inten volumes I through III are the value of helping (31.15%), the value of courtesy (26.23%), the value of God (16.39%), the value of loyalty ( 9.84%), the value of responsibility (6.56%), the value of humility (4.92%), the value of love for nature (3.28%), and moral messages in the form of song (1.64%).
Co-Authors HANDITO, Tri Kasiati, ., Kasiati, Pantri Heriyati