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All Journal Jurnal Komunikasi Profesional LEGAL BRIEF
Indrawati
Universitas Riau
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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“Batalam” as a Minangkabau Tradition in Andaleh Village, Luak Sub-District Limapuluh Kota District Indrawati
LEGAL BRIEF Vol. 10 No. 2 (2021): Law Science and Field
Publisher : IHSA Institute

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Abstract

The "Batalam" tradition is one part of Minangkabau customs, especially in the Kanagarian Andaleh community, Luak District, Limapuluh Kota Regency. Until now, the batalam tradition has not been contaminated by external values and its existence is still maintained by the community. The research, entitled: Batalam Tradition in Minangkabau Society in Kanagarian Andaleh, Luak District, Limapuluh Kota Regency, wants to know the meaning of Batalam tradition for the Kanagarian Andaleh community and analyze public perceptions of the implementation of the Batalam tradition in Kanagarian Andaleh. This type of research is categorized as qualitative research so that the research informants are community leaders consisting of traditional leaders, religious leaders, and other community leaders including mothers and youth leaders who are considered to understand the meaning and are directly involved in the implementation of the batalam custom in Kanaagarian Andaleh which was taken using the Snowball sampling technique. Batalam as a form of relationship that is bound by the norm of reciprocity and as social capital. People do not consider these rights as a heavy burden that is difficult to realize, because of the subsistence ethic that is still alive and becomes values that can still be realized. It is hoped that the community members together with community leaders in Kanagarian Andaleh will try to maintain the positive values contained in the batam tradition.
Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi Muhamad Azis Firdaus; Achmad Daeng GS; Indrawati; Gerdha Erlinda Sari Lapoliwa; Jacky Chin
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.
Co-Authors Achmad Daeng GS Gerdha Erlinda Sari Lapoliwa Jacky Chin Muhamad Azis Firdaus