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All Journal Jurnal Komunikasi Profesional
Gerdha Erlinda Sari Lapoliwa
Universitas Bung Karno
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi Muhamad Azis Firdaus; Achmad Daeng GS; Indrawati; Gerdha Erlinda Sari Lapoliwa; Jacky Chin
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.742 KB)

Abstract

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.
Business and Entrepreneur Context of Content Creator Rihfenti Ernayani; Amiruddin Hamzah; Gerdha Erlinda Sari Lapoliwa; Asep Saepudin; Lucky Radi Rinandiyana
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1329.037 KB) | DOI: 10.25139/jkp.v7i1.6012

Abstract

Digital content has been part in our life as we mostly spend time with our smartphone. Started from seeing recommendation to purchase something, to see latest news, to gain more information, and to expand their thought. Content Creator isn’t mere content anymore when they reach bigger audience and able to perform product promotion. This includes a fact that content creator can construct the reality around their audience. Deddy Corbuzier has this feat and capacity in his content making report and his capacity of inviting government leaders created new perception of intelligence. This means that the era of content can be as bold as academy.
Co-Authors Achmad Daeng GS Amiruddin Hamzah Asep Saepudin Indrawati Jacky Chin Lucky Radi Rinandiyana Muhamad Azis Firdaus Rihfenti Ernayani