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All Journal Jurnal Ekonomi : Journal of Economic Journal of Economics, Business, & Accountancy Ventura Jurnal Pengabdian Masyarakat AbdiMas International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) JURNAL KEISLAMAN Jurnal Bisnis dan Manajemen (JBM) As-Syirkah: Islamic Economic & Financial Journal RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Multidisiplin Borobudur
Dihin Septyanto
Universitas Esa Unggul, Jakarta Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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PERSEPSI KEMUDAHAN, DAYA TARIK PROMOSI DAN PERSEPSI KEMANFAATAN PENGARUHNYA PADA MINAT MASYARAKAT MENGGUNAKAN APLIKASI E-WALLET Dihin Septyanto; Nanda Andari Praudy
Jurnal Keislaman Vol. 5 No. 2 (2022): Jurnal Keislaman
Publisher : Sekolah Tinggi Agama Islam Taruna Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54298/jk.v5i1.3625

Abstract

This study aims to determine the effect of public perceptions of e-wallets or electronic wallets on Interests in Using the LinkAja e-wallet application in Tangerang Regency. Sampling was carried out using a non-probability sampling method using a purposive sampling technique of 130 respondents with an age limit of 17 years and a minimum of having used the LinkAja e-wallet application. The number of statements submitted to respondents was 26 statement items, consisting of 6 items of Perceived Convenience statement, 6 items of Promotional Attractiveness statements, 6 items of Perceived Usefulness Statement, and 8 items of Interest in Using. The data analysis technique used in this research is validity test, reliability test, descriptive analysis, multiple linear regression, classical assumption test, F test, t test, and coefficient of determination test (R2). The analytical method used is multiple linear analysis to determine the direct and indirect effects between variables. The results of this study indicate that Perceived Convenience, Promotional Attractiveness, and Perceived Usefulness simultaneously influence Intention to Use. Partially, the variable Perceived Ease of Use has a significant and positive effect on Interest in Using. Perceived usefulness has a significant and positive effect on Intention to Use, while the Attractiveness of Promotion has no significant effect on intention to use, this shows that apart from the fact that the existing promotions are less attractive, users do not see promotions as an aspect that influences decision making in using the LinkAja e-wallet. Respondents see more about the extent to which the e-wallet provides ease of use and benefits.
The Agility, Adaptation, And Business Optimization, Normal Era For Entrepreneur In Indonesia Erlina Puspitaloka Mahadewi; Dihin Septyanto; Mohamad Reza Hilmy; Fachmi Tamzil
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.756

Abstract

The present study reports the first comprehensive study about agility, adaptation, and rebuilt the business in new era after covid-19 in Indonesia. Business resilience is very important to achieve the rise of Micro, Small and Medium Enterprises (MSMEs), because of their important role in the national economy. Most business organizations in Indonesia have experienced disruption caused by the covid-19 pandemic, not a few have ended up bankrupt and unable to survive. Businessmen as well as marketers need to manage marketing activities that are adaptive and flexible according to the potential of MSMEs through agile marketing. This research aims to formulate a framework for business revival during and after a crisis like covid-19. This research is expected to provide insights into effective marketing division procedures for business organizations in dealing with business disruptions. A qualitative descriptive approach was used in this study to obtain an overview of the situation experienced by SMEs. Data collection methods used by way of interviews, observation, and documentation, by using purposive sampling method in selecting research sources. Methods of source triangulation and technique triangulation were used in this study to ensure data validation. The data sources for this research are five MSME actors (owners). The results of this study indicate that agile, adaptation, optimization of company business and marketing can be used as solutions to deal with business disruptions in the new normal era. It is hoped in the future that MSMEs can restore their business conditions slowly and be able to revive after the pandemic
Pengaruh Religiusitas dan Faktor Lainnya terhadap Intensi Pembelian: Studi Empiris Kosmestik Safi di Tangerang Dihin Septyanto; Swastika Fadila Santi
Jurnal Multidisiplin Borobudur Vol. 1 No. 2 (2023): Edisi Khusus
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i2.1290

Abstract

This study aims to determine and prove the effect of religiosity and other factors such as subjective norms, perceptions of behavioral control on purchase intentions through halal awareness as intervening variables on Safi cosmetics in Tangerang. The population in this study were visitors at Purimall Karawaci, Tangerang Regency, who used cosmetic products from Safi. Collecting data using a questionnaire with a purposive sampling method of 140 respondents. Analysis of the data used in this study using path analysis or path analysis. The results of the study show that religiosity and other factors such as subjective norms and perceptions of behavioral control influence halal awareness. As for the religiosity factor, perceived behavioral control, subjective norms, and also halal awareness have a direct effect on purchase intentions. However, the direct effect of religiosity, subjective norms, and perceived behavioral control has a greater effect than the indirect effect, so this shows that the halal awareness factor does not have a stronger effect as an intervening variable.
Analisis Niat Beli Produk Glad2glow Melalui Platform Tiktok Menggunakan Modifikasi Information Adoption Model (IAM) Firnanda Eka Kurniari; Dihin Septyanto
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2123

Abstract

The development of social media has changed the way of marketing from traditional to digital, so the information received and adopted by consumers plays an important role in influencing their purchase decisions. This study aims to analyze the influence of information circulating on social media on purchase intention using Information Adaption Model (IAM) variables such as information quality, information credibility, quantity of information, information needs, information usefulness and information adoption. The method used in this study is quantitative descriptive to determine the cause and effect relationship of IAM variables on purchase intent. The population in this study is TikTok users who know Glad2Glow products in the Tangerang Regency area. The sampling technique used is non- probability sampling with the method is purposive sampling. The data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of data processing show that the quality of information, credibility of information, quantity of information and information needs have a positive and significant effect on the usefulness of information. The usefulness of information has a positive and significant effect on information adoption and purchase intent. And the adoption of information positively affects purchase intent. This research contributes to companies to design more effective marketing strategies and increase the influence of information in shaping consumer purchase intentions. Future research is expected to use a larger scale of respondents and use different Platforms.
Pengaruh Brand Equity Terhadap Brand Loyalty Dimediasi oleh Customer Satisfaction pada Produk Avoskin Beauty di Tangerang Rossa Rinte Meylinda; Dihin Septyanto
As-Syirkah: Islamic Economic & Financial Journal Vol 3 No 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia (IKADI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/syirkah.v3i3.372

Abstract

ABSTRACT This study aims to explore and provide empirical evidence not only regarding the relationship between Brand Equity and Customer Satisfaction, but also the role played by Customer Satisfaction as a mediator for Brand Loyalty. In addition to confirming a significant dimension based on Brand Equity for the Avoskin Beauty skincare product segment in Indonesia, especially in the Tangerang area. To achieve the research objectives, data collection techniques were collected through online questionnaires with 270 participants as respondents who had used and purchased at least 2 times the product under study and are domiciled in Tangerang. In analyzing the data, the researcher used a data analysis technique, namely partial least squares structural equation structural equation modeling. From the research conducted, the results show that for the skincare segment six of the eight proposed hypotheses are significantly related and can be accepted, especially customer satisfaction fully mediates perceived quality and brand trust on brand loyalty. Meanwhile, brand identification and lifestyle suitability cannot affect brand loyalty. These findings contribute that marketing must be carried out more effectively and sensitively to strategic developments in the business sector, especially in increasing product innovation in the skincare sector to create positive customer emotions and customer satisfaction in purchasing products in the future. It is hoped that this research will provide an understanding of business in the skincare sector and for further research, researchers can expand the demographics of research locations in Indonesia. Keywords : Brand Equity, Customer Satisfaction, Brand Loyalty, Perceived Quality, Perceived Value of Cost, Brand Identification, Brand Trust, Lifestyle Congruence. ABSTRAK Penelitian ini bertujuan untuk mengeksplorasi dan memberi bukti empiris bukan hanya mengenai hubungan Brand Equity terhadap Customer Satisfaction, tetapi juga peran yang dilakukan Customer Satisfaction sebagai mediator terhadap Brand Loyalty. Selain itu untuk mengkonfirmasi dimensi yang signifikan berbasis Brand Equity terhadap segmen produk skincare Avoskin Beauty di Indonesia khususnya di wilayah Tangerang. Untuk mencapai tujuan penelitian, teknik pengambilan sumber data dikumpulkan melalui kuisioner online dengan responden berjumlah 270 partisipan yang sudah menggunakan serta melakukan pembelian minimal 2 kali pada produk yang diteliti dan berdomisili di Tangerang. Dalam menganalisis data, peneliti menggunakan teknik analisis data yaitu partial least squares structural equation structural equation modeling. Dari penelitian yang dilakukan, hasil menunjukkan bahwa untuk segmen skincare enam dari delapan hipotesis diajukan berhubungan signifikan dan dapat diterima terlebih kepuasan pelanggan sepenuhnya memediasi kualitas yang dirasakan dan kepercayaan merek terhadap loyalitas merek. Sedangkan identifikasi merek dan kesesuaian gaya hidup tidak dapat mempengaruhi loyalitas merek. Temuan tersebut memberikan kontribusi bahwa pemasaran harus dilakukan dengan lebih efektif dan peka terhadap perkembangan strategi di pangsa bisnis terlebih dalam meningkatkan inovasi produk di sektor skincare untuk menciptakan emosional positif pelanggan dan kepuasan pelanggan dalam pembelian produk dimasa depan. Diharapkan penelitian ini memberi pemahaman terhadap bisnis di sector skincare dan bagi penelitian selanjutnya, peneliti dapat memperluas demografi lokasi penelitian di Indonesia Kata kunci : Ekuitas merek, Kepuasan pelanggan, Loyalitas merek, Kualitas yang dirasakan, Nilai biaya yang dirasakan, Identifikasi Merek, Kepercayaan Merek, Kesesuaian gaya hidup.
Co-Authors Ai Hendrani Dewanto, I. Djoko Erlina Puspitaloka Mahadewi Erlina.Puspitaloka Mahadewi Fachmi Tamzil Firnanda Eka Kurniari Hendrani, Ai Iin Endang Mardiani, Iin Endang Karnawati, Yosevin - LIA AMALIA MF. Arrozi Adhikara Mohamad Reza Hilmy Nanda Andari Praudy niken hastuti Rossa Rinte Meylinda Sudarwan, Sudarwan Sugiyanto - Swastika Fadila Santi Tia Mutiara