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All Journal Jurnal Social Economic of Agriculture Caraka Tani: Journal of Sustainable Agriculture PRIMA: Journal of Community Empowering and Services MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Erlyna Wida Riptanti
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS EFISIENSI EKONOMI PENGGUNAAN FAKTOR-FAKTOR PRODUKSI PADA USAHATANI KEDELAI DI KABUPATEN SUKOHARJO Wiwit Rahayu; Erlyna Wida Riptanti
Caraka Tani: Journal of Sustainable Agriculture Vol 25, No 1 (2010): March
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.913 KB) | DOI: 10.20961/carakatani.v25i1.15758

Abstract

The research ordering to analyze the greatest affecting of production factors to the production result in soybean farm in Sukoharjo Regency and to find out whether the farmer in Sukoharjo Regency had reached the highest economic efficiency. The main method of research was descriptive and the technique was by using survey. The research was conducted in Sukoharjo Regency. The research took 30 farmers as the sample. The samples are monoculture soybean farmer which selected by purpusive sampling. The result of the doubled-linier regression analysis performed that the production factors which gave the greatest affecting to the result of soybean production is large of land. The large of land has linier comparison effect to the production result of soybean and affected to the production result of soybean, means addition of production factor of seeds exactly will be bring increase the production result of soybean. Based on the maximum profit approach can be found out that the combination of the use of production factors in soybean farm in Sukoharjo Regency not yet optimal. It means that the soybean farm needs combination of increasing and or decreasing production factors to optimize the use of production factor.
Peningkatan Usaha Budidaya Cacing Tanah Raden Rara Aulia Qonita; Erlyna Wida Riptanti
PRIMA: Journal of Community Empowering and Services Vol 5, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v5i2.46714

Abstract

Increasing of Earthworm Cultivation Business in Teras District Boyolali Regency. Earthworms are soft-bodied, invertebrates, and have many functions as decomposer organisms, fertilizer producers from organic waste, and animal protein sources. Earthworms have high economic value. This community service aims to increase the capacity of earthworm cultivation through improved feed, use of vermicompost, and improvement of business bookkeeping on partner SMEs. The community service method is socialization, earthworm cultivation training, the introduction of media (feed), bookkeeping management training, and mentoring. Community service activities are earthworm cultivation training, introducing palm dregs and tofu dregs as media (feed), vermicompost as organic fertilizer, simple bookkeeping training, and mentoring. This community service activity can increase earthworms' production capacity by 50 - 70% per two months. SMEs have other alternative media (feed), namely palm dregs and tofu dregs, for worm cultivation. SMEs are already using vermicompost as organic fertilizer. SMEs have simple bookkeeping because they have recorded the financial income and expenditure of earthworm cultivation. Overall, this service activity has provided additional knowledge for SMEs to run a business so that the business is expected to progress and develop.
The Purchase Decision to ABC Sauce in Kebumen Regency Winda Istianti; Heru Irianto; Erlyna Wida Riptanti
Jurnal Social Economic of Agriculture Vol 12, No 1 (2023): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v12i1.58532

Abstract

This analysis on purchasing decisions for ABC sauce in Kebumen Regency has the aim of knowing the effect of brand image, characteristic products, and cost on purchasing decisions for ABC sauces. This study was conducted on consumers who consume ABC brand sauce products, are domiciled in Kebumen Regency, and have a minimum age of 20 years. The respondent of this study is 100 people and was collected by using purposive sampling. Data were obtained through in-depth interviews and observation in the existing sub-districts. The analytical method used is SEM-PLS. The output of this analysis regarding the purchase decision of ABC sauce illustrates that the purchase decision of ABC sauce is not influenced by the brand image variable, but the purchase decision of ABC sauce in Kebumen Regency is influenced by the product quality and product price. ABC sauce producers must pay attention to the factors that influence consumer purchasing decisions such as product quality and price. Indicators of product quality are the suitability of benefits with needs, a guarantee of safety, product features, and quality. Indicators of price are affordable prices, prices according to product quality, chili prices can compete with similar products, and according to the needs and abilities of consumers.
PENGARUH BRAND EQUITY MINYAK GORENG BIMOLI TERHADAP KEPUTUSAN PEMBELIAN DI KOTA SURAKARTA Erlyna Wida Riptanti; Iffan Izzul Haq; Heru Irianto
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6, No 1 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i1.2480

Abstract

Penelitian dimaksudkan untuk mengetahui pengaruh ekuitas merek minyak goreng bimoli terhadap keputusan pembelian di Kota Surakarta. Ekuitas merek terdiri dari asosiasi merek, persepsi kualitas, kesadaran merek, dan loyalitas merek. Penelitian  menggunakan metode kausal komparatif sebagai metode dasar. Kota Surakarta dipilih sebagai lokasi penelitian secara purposive. Metode penentuan responden penelitian secara accidental sampling, yaitu pada saat responden membeli minyak goreng. Total responden yang diambil sebagai sampel sebanyak 100 orang. Data dianalisis menggunakan Structural Equation Modelling (SEM) melalui pendekatan Partial Least Square. Software yang digunakan adalah smartPLS 4.0. Uji instrument diketahui terdapat satu indikator yang tidak valid dan harus dieliminasi. Berdasarkan hasil evaluasi model pengukuran menunjukkan setiap indikator diketahui valid dan reliabel terhadap uji validitas konvergen, validitas dikriminan, dan uji reliabilitas. Sedangkan hasil evaluasi model struktural menunjukkan persepsi kualitas dan asosiasi merek merek memiliki pengaruh positif terhadap keputusan pembelian minyak goreng bimoli di Kota Surakarta. Variabel persepsi kualitas mempunyai pengaruh terbesar sedangkan variabel kesadaran merek dan loyalitas merek tidak berpengaruh signifikan.
Co-Authors Heru Irianto Heru Irianto Iffan Izzul Haq Qonita, Rr. Aulia Winda Istianti Wiwit Rahayu