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Analisis Preferensi Konsumen Terhadap Pembelian Kopi Instan White Coffee Di Kecamatan Kebumen Kabupaten Kebumen Zulfi, Jivana; Kusnandar, Kusnandar; Qonita, Rr. Aulia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.361 KB) | DOI: 10.20961/sepa.v14i2.25008

Abstract

This research was aimed to determine the consumer preferences and attributes that most consumers consider in purchases of instant White Coffee in Kebumen Subdistrict Kebumen Regency. The basic method of this research is descriptive analytic by survey technique to the respondents directly. This research was conducted to respondents who had bought instant White Coffee with 96 respondents. The sampling technique was done with convenience sampling technique use questionnaires. Data analysis used is chi square operated by SPSS and fishbein multi attribute analysis. Based on the research results obtained the following conclusions: (1) consumer’s preference toward purchasing of instant white coffee purchase in Kebumen  Subdistrict  Kebumen  Regency  based  on  the  existing  attribute  is  flavor variant = original; promotion = purchase bonus; packaging = attractive appearance; and guarantee = halal; as well as the preferred product is Luwak White Koffie; and (2) The attributes of instant white coffee most considered in the purchase decision of instant white coffee in Kebumen Subdistrict Kebumen Regency are brand attributes.
ANALISIS MANAJEMEN PERSEDIAAN IKAN SEGAR DI DEPO IKAN SEGAR KOTA SURAKARTA Violenta, Diasicha Valensio; Marwanti, Sri; Qonita, RR Aulia
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol 2, No 2 (2019): Oktober
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.Vol2.No2.118-133

Abstract

ABSTRACTThis study aims to determine the quantity and frequency of ordering fresh fish, total inventory cost, safety stock and reorder points based on the method Economic Order Quantity  the exactand knowing the ratio of total costs of fresh fish inventory if the traders at the Depo Ikan Segar use their own policies using the method Economic Order Quantity. The basic method used in this research is descriptive method. The location was determined by purposive sampling and selected the Depo Ikan Segar in Surakarta City because it was the whole sale center for fresh fish in Surakarta City. Determination of the sample using random sampling technique by proporsive sampling. Data analysis methods used are: (1) optimal quantity and ordering frequency (2) total inventory costs (3) calculation of safety stock and reorder points. The results of the analysis show that the calculation of the quantity, frequency of ordering fresh fish, total inventory cost, safety stock and reorder point will be optimal if using the method Economic Order Quantity compared to the merchant policy at Depo Ikan Segar.Keywords: Economic Order Quantity, Optimal Ordering Frequency, Reorder Point, Safety Stock, Total Inventory Cost INTISARIPenelitian ini bertujuan untuk mengetahui besar kuantitas dan frekuensi pemesanan ikan segar, total biaya persediaan, safety stock dan reorder point yang tepat berdasarkan metode Economic Order Quantity, serta mengetahui perbandingan total biaya persediaan ikan segar jika pedagang di Depo Ikan Segar menggunakan kebijakannya sendiri dengan menggunakan metode Economic Order Quantity. Metode dasar yang digunakan dalam penelitian ini adalah metode deskriptif. Penentuan lokasi secara purposive sampling dan terpilih Depo Ikan Segar Kota Surakarta karena merupakan pusat grosir ikan segar di Kota Surakarta. Penentuan sampel menggunakan teknik random sampling dengan cara proporsive sampling. Metode analisis data yang digunakan adalah : (1) kuantitas dan frekuensi pemesanan optimal (2) total biaya persediaan (3) perhitungan safety stock dan reorder point. Hasil analisis menunjukkan bahwa perhitungan kuantitas, frekuensi pemesanan, total biaya persediaan, safety stock dan reorder point akan optimal apabila menggunakan metode Economic Order Quantity dibanding dengan kebijakan pedagang di Depo Ikan Segar.Kata kunci:  Economic Order Quantity, Frekuensi Pemesanan Optimal, Persediaan Pengaman, Titik Pemesanan Kembali, Total Biaya Persediaan
STRATEGI PENGEMBANGAN AGRIBISNIS BUAH NAGA ORGANIK DI KABUPATEN WONOGIRI Paundrianagari, Sabila Ajeng; Setyowati, Nuning; Qonita, RR. Aulia
Jurnal Social Economic of Agriculture Vol 8, No 2 (2019): Jurnal Social Economic of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v8i2.34790

Abstract

The research aimed to identify internal factors that become strengths and weaknesses as well as external factors that become opportunities and threats, formulate alternative development strategies, and formulate priority strategies that can be applied in the development of organic dragon fruit agribusiness in Wonogiri Regency. The basic method used is descriptive and analytical. Determination of the location of the study was carried out purposively, namely the Beji Makmur Farmers Group Association in Beji Village, Nguntoronadi District, Wonogiri Regency, the method of determining the Key Informants was chosen purposively. The types of data used are primary data and secondary data. The analytical method used is internal and external factor analysis, IFE and EFE matrix, IE matrix, SWOT matrix, and Analytical Hierarchy Process. The results of the research concluded that (1) The main factors of internal strength, namely marketing of organic dragon fruit have reached exports to Germany while the main weakness is the absence of the Beji Makmur Farmers Group Association secretariat, the main opportunity external factors namely the demand for organic dragon fruit in the form of fresh fruit while the main threat is erratic weather changes, (2) The alternative strategies for developing organic dragon fruit in Wonogiri Regency are SO, WO, ST, and WT strategy. (3) The development strategy priorities that can be applied in developing the Beji Makmur Farmers Group Association is to innovate by using radiation technology in the cultivation of organic dragon fruit so that productivity is more optimal.Keywords: Analytical Hierarchy Process (AHP), Development Strategy, Dragon Fruit, Organic, SWOT
PERBAIKAN KEMASAN SEBAGAI UPAYA MENINGKATKAN DAYA SAING PRODUK UKM MURNI SNACK Kusnandar Kusnandar; Mohamad Harisudin; R. Kunto Adi; Rr. Aulia Qonita; Isti Khomah; Erlyna Wida Riptanti; Nuning Setyowati
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v4i2.34958

Abstract

UKM Murni Snack adalah UKM di Kabupaten Sukoharjo Jawa Tengah yang bergerak di bidang makanan ringan. UKM ini kurang memiliki daya saing, karena kondisi dari tahun ke tahun relatif sama. Padahal persaingan usaha makanan, semakin hari semakin ketat. UKM ini memiliki permasalahan antara lain label kemasan yang masih sederhana, kemasan produk masih biasa, dan keadaan UKM belum bisa berkembang. Pengabdian masyarakat ini menggunakan beberapa metode yaitu sosialisasi kegiatan; introduksi label, kemasan dan hand sealer; pelatihan kewirausahaan serta kegiatan pendampingan. Tim pengabdi melakukan kegiatan yang terdiri dari perbaikan label kemasan, mengintroduksikan jenis kemasan yang bersifat marketable dengan menggunakan kemasan standing pouch, mengintroduksikan alat berupa hand sealer, dan kegiatan pelatihan kewirausahaan. Kegiatan pengabdian masyarakat sudah dapat memberikan perbaikan kondisi UKM, pengetahuan UKM meningkat dan pemasaran menjadi lebih baik.
IbM PRODUK HERBAL DI UKM LAWU HERBAL DAN UKM PONDOK DAUN HERBAL Aulia Qonita; Nur Her Riyadi Parnanto
Asian Journal of Innovation and Entrepreneurship Vol 1 No 01 (2016): January 2016
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol1.iss1.art1

Abstract

This activity is carried out in SMEs Lawu Herbal UKM in Mawar Street  No 03. Dimoro RT 02 RW 10 Karanganyar village, District of Karanganyar and SMEs Pondok Daun in Rajawali Street No. 8, Ngebrak RT 01 / XI, Gentan, Baki, Sukoharjo. This activity aims to provide solutions  of  problems which is  faced by SMEs. The problem faced by SMEs Lawu Herbal is a simple plastic packaging is still using ordinary sealer system; marketing still limited and not use the media website. The problem is faced by SMEs Pondok Daun Herbal is the unavailability of neat book keeping. This activities carried out by the introduction of vacuum sealer tools, marketing training through the website and the training of financial accounting and management improvements.Results from service activities are 1) the packaging of products in SMEs Lawu Herbal become better, more durable and fresh, 2) SMEs Lawu Herbal own website so marketing becomes more widespread, 3) Both SMEs already have a simple bookkeeping, 4) Mentoring in both SMEs have been implemented, and 5) the assistance of both SMEs business development is gotten  from the Ministry of Cooperation of the Republic of Indonesia.
Pelatihan Pembuatan Abon Ikan Air Tawar untuk Memberdayakan Masyarakat di Desa Sidoarum Rusnaini Rusnaini; Raden Rara Aulia Qonita; Erna Yuliandari
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 4 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i4.4819

Abstract

Pengabdian masyarakat yang dilakukan melalui Program Kemitraan Masyarakat (PKM) bertujuan untuk memberdayakan dan meningkatkan ketahanan ekonomi masyarakat. Metode yang digunakan adalah pemberian materi melalui ceramah, praktik langsung, dan pendampingan, meliputi lima tahap, yaitu (1) Melakukan pra-kegiatan berupa koordinasi dengan kedua mitra terkait kegiatan yang akan dilaksanakan, (2) Memberikan pelatihan membuat abon berbahan baku ikan air tawar; (3) Memfasilitasi pengemasan produk abon ikan air tawar; (4) Memberikan pelatihan teknik dan manajemen penyimpanan agar produk abon ikan tahan lama dan kualitas terjaga.; (5) Monitoring dan evaluasi terhadap hasil pelatihan pembuatan abon ikan serta penguasaan terhadap pengetahuan aspek manajemen penyimpanan produk. Pemberdayaan masyarakat berbasis potensi lokal ini telah menghasilkan 3 varian rasa abon ikan gurami, yaitu manis, asin dan pedas. Kelompok PKK sangat antusias dengan kegiatan ini karena selain mendapatkan pengalaman baru berupa keterampilan membuat abon ikan, juga dapat meningkatkan ekonomi warga setempat. Pelatihan pembuatan abon dengan bahan baku ikan air tawar ini sangat bermanfaat karena mampu memberdayakan ibu-ibu rumah tangga yang tergabung ke dalam kelompok kelompok PKK. Pelatihan pembuatan abon berbahan baku ikan air tawar ini menciptakan peluang usaha secara nyata di masa mendatang.
PERBAIKAN KEMASAN KRIPIK BASRENG UNTUK MENINGKATKAN PERLUASAN PASAR PADA UKM SUKI Kusnandar Kusnandar; Mohamad Harisudin; Rr. Aulia Qonita; Erlyna Wida Riptanti
MINDA BAHARU Vol 5, No 2 (2021): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v5i2.3474

Abstract

Kemasan merupakan hal yang penting di dalam mengemas suatu produk. Kemasan dapat menjaga supaya produk berada dalam kondisi aman, terlihat lebih cantik dan menarik,  sehingga produk dapat memikat konsumen atau pembeli. Kondisi persaingan antar produsen makanan yang semakin besar, menyebabkan nilai estetika dari sebuah kemasan akan menjadi daya tarik tersendiri. Nilai estetika kemasan merupakan salah satu cara untuk menjaring konsumen. Permasalahan yang dihadapi UKM Suki adalah kemasan produk yang tidak menarik dan belum menunjukkan informasi mengenai kripik bangsreng. Kegiatan Pengabdian Mayarakat melalui Program Kemitraan Masyarakat (PKM) ini mempunyai tujuan untuk memperbaiki desain kemasan Kripik Basreng UKM Suki agar dapat lebih menarik, bagus dan marketable. Pengabdian ini menggunakan metode pendampingan di dalam proses perbaikan desain kemasan yang digunakan. Hasil dari kegiatan ini menunjukkan bahwa pendampingan dan introduksi kemasan yang lebih marketable dapat meningkatkan image  produk Kripik Basreng UKM Suki. Produk dapat bersaing di pasaran, sehingga produk dapat dipasarkan lebih luas.
PURCHASE DECISION AND CUSTOMER SATISFACTION “KAFE JAMU” IN NGUTER DISTRICT, SUKOHARJO REGENCY Dian Tri Astuti; Mohamad Harisudin; Raden Rara Aulia Qonita
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 1 (2022): May 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i1.8436

Abstract

The establishment of the Jamu Cafe aims to preserve drinking herbal medicine so that adults and young people favor it. On the other side, the marketing mix strategy with consumer orientation conducted by Kafe Jamu has not been maximized. This study aims to identify the characteristics, purchase decisions, and analyze the consumer satisfaction of Kafe Jamu to improve the performance of the attributes of the marketing mix strategy. The data processing and analysis methods used are descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that the CSI value was 78.86%, which means that consumers are satisfied with the quality of products and services provided by Kafe Jamu. Attributes that should be maintained based on IPA are attributes in quadrant II, including taste, availability of parking facilities, availability and cleanliness of toilets, prices offered, room cleanliness, product hygiene, and ease of access. Attributes that must be improved are in quadrant I, including advertising and promotion, signage, service, and speed of serving.
The Effectiveness of Rice for the Prosperous Population Program and Non-Cash Food Assistance (Case Study in Sikayu Village, Buayan Sub-district, Kebumen District) Rezqyana Ayu Pertiwi; Raden Rara Aulia Qonita; Joko Sutrisno
Caraka Tani: Journal of Sustainable Agriculture Vol 34, No 2 (2019): October
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.359 KB) | DOI: 10.20961/carakatani.v34i2.27346

Abstract

Food aid program policy is made to overcome poverty problem in Indonesia. This policy always changes year by year to improve the effectiveness of the program. This research aims to determine the effectiveness of Rice for the Prosperous Population Program (Bansos Rastra) and Non-Cash Food Assistance (BPNT) in Sikayu Village, Buayan Sub-district, Kebumen District, Central Java Province with 6T indicators or 6 indicators of accuracy, including accurate on target, accurate on price, accurate on amount, accurate on time, accurate on quality and accurate on administration. The basic method of this research is descriptive method. The location of this research is determined intentionally. Sampling is done by purposive sampling technique. The analysis was carried out using the results criteria approach. The effectiveness of Bansos Rastra program is based on Bansos Rastra General Guidelines 2018, while the effectiveness measurement of BPNT program is based on BPNT General Guidelines 2018. The effectiveness of Bansos Rastra program, which is based on the achievement of the objectives according to Bansos Rastra General Guidelines 2018, is said to be ineffective as there is one out of the four points of purpose which is not achieved, namely the point of aid distribution conducted every month. The effectiveness of BPNT program in Sikayu Village based on the 6T indicator reaches 100% since all indicators have been fulfilled. The effectiveness of BPNT program based on the goals achivement is in accordance with BPNT General Guidelines 2018 which is said to be effective as all objectives have been achieved.
MOTIVASI KERJA UTAMA PETANI DALAM KEMITRAAN DENGAN PUSAT PENGOLAHAN KELAPA TERPADU DI KABUPATEN KULON PROGO AULIA QONITA
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 9, No 1 (2012): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v9i1.48809

Abstract

This research aims to know (1) Main farmer’s working motivation in partnership withPPKT (2) Influence farmer’s working motivation towards partnership with PPKT (3) The higest advantege amang technique advantage, economic and social that received farmer from partnership with PPKT.