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All Journal Jurnal Kesehatan Lingkungan indonesia Jurnal Algoritma Health Notions JMM (Jurnal Masyarakat Mandiri) Parole (Jurnal Pendidikan Bahasa dan Sastra Indonesia)
Ridwan Setiawan
SEKOLAH TINGGI TEKNOLOGI GARUT
Computer Science & IT Dentistry Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Other

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Journal : Parole (Jurnal Pendidikan Bahasa dan Sastra Indonesia)

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ASPEK PRAGMATIK DALAM IKLAN AXIS PADA MEDIA AUDIO VISUAL Suaibah Suparman, Neneng Siti; Setiawan, Ridwan; Nugraha, Via
Parole (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Vol 1, No 3 (2018): Volume 1 Nomor 3, Mei 2018
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (22.582 KB) | DOI: 10.22460/p.v1i3p%p.670

Abstract

This study attempts to describe the pragmatic aspects contained in Axis advertising. The method used in this study used a qualitative approach with descriptive-analysis method. The purpose of this study to determine the meaning contained in Axis advertising in terms of pragmatic. The result of this research is the use of language in Axis advertisement get 4 kinds in a pragmatic aspect that is, direct speech act, an act of directive speech, an act of speech illocution, and not representative speech. In addition, the use of language in axis ads is only to attract viewers to buy their products and means that in axis ads very sparingly if used for browsing like video calls, streaming video, and upload photos.
Co-Authors Budiasyah, Teguh Erwin Gunadhi Haris Sofyana, Haris Hilmi Aulawi Lia Meilianingsih Nugraha, Satria Adhi Nugraha, Via Rinda Cahyana Santoso, Bambang Tri Suaibah Suparman, Neneng Siti Tati Ruhmawati