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MODEL BISNIS TAMBAK UDANG VANAMIE EKSLUSIF Diang Adistya; Maulana Agung; Jeni Wulandari
Jurnal Perikanan Vol 12 No 1 (2022): JURNAL PERIKANAN
Publisher : Program Studi Budidaya Perairan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v12i1.280

Lahan pesisir yang ada di Indonesia memiliki suatu potensi yang harus di kembangkan sehingga menjadi suatu bisnis yang berkelanjutan. Tambak udang memiliki potensi keuntungan yang tinggi karena di dukung data permintaan yang tinggi dengan jumlah pasokan terbatas. Lampung memiliki tambak udang eksklusif dengan kondisi yang sangat baik. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil yang diperoleh adalah dengan model bisnis tambak udang ekslusif tingkat hidup udang sangat tinggi diatas 90 persen. Pola penambahan air kolam dapat dilakukan tanpa bak tamping dan waktu panen bisa mencapai 100 hari. Pengembangan model bisnis seperti ini sangat mengurangi resiko gagal panen akibat penyakit dari kolam lain yang berbeda kepengurusannya.

PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG) Alida Mawarni; Maulana Agung; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

This study aims to determine the effect of product completeness, price, and location on consumer purchasing decisions at push pin shops in Bandar Lampung. This research is a type of Explanatory Research with a quantitative approach. The sampling technique is using the purposive sampling technique using the Non-Probability Sampling method with a sample of 100 respondents from push pin shop consumers. Analysis of the data in this study using multiple linear regression analysis with the help of SPSS 26. The results of this study indicate that the completeness of the product, price, and location simultaneously affect the purchase decision by 60.8%. While the partial test results of each variable indicate that the completeness of the product has a positive and significant effect on purchasing decisions by 3.71%, the price has a positive and significant effect on purchasing decisions by 5.21% and location has a negative and insignificant effect on purchasing decisions by - 0.56%. The biggest influence lies in the product completeness variable, seen from the availability of various brands, the availability of products at the store makes consumers consider buying a product at the store.

EFEKTIVITAS PELAYANAN PRIMA TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PT. PELABUHAN INDONESIA II (PERSERO) CABANG PANJANG ) Tri Evita Yani; Maulana Agung
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Penelitian ini membahas mengenai efektivitas pelayanan prima yang dilakukan PT. Pelabuhan Indonesia II (Persero) Cabang Panjang terhadap kepuasan pelanggan. Penelitian ini menggunakan metode penelitian kualitatif yang bertujuan untuk mengetahui efektifitas pelayan prima terhadap kepuasan pelanggan jasa kepelabuhanan pelabuhan Panjang. Metode pengumpulan data yang digunakan adalah dengan wawancara, observasi, dan studi dokumentasi. Hasil kajian ini menunjukkan bahwa Pelabuhan Panjang secara aktif mengimpleme ntasikan berbagai program yang tepat sasaran dan customer centric. Beberapa program yang mendukung hal tersebut dilakukan melalui layanan berbasis teknologi yaitu digitalisasi port. Perusahaan terus berupaya meningkatkan kinerja nya demi menjaga dan meningkatkan eksistensinya dengan cara menerapkan pelayanan prima yang baik dan sesuai dengan standar perusahaan sehingga menciptakan kepuasan pelanggan.

STRATEGI BAURAN PEMASARAN PRODUCT, PRICE, PEOPLE, DAN PROCESS TERHADAP KEPUTUSAN MENGGUNAKAN JASA EKSPEDISI (STUDI KASUS PADA “KIRIMAJA” PT. AEROJASA CARGO) Salsabila Annisa Humaira; Maulana Agung
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstrak Strategi adalah seperangkat keputusan dan tindakan dalam mencapai tujuan dan mengelola sumber daya sesuai dengan peluang dan ancaman. Penelitian ini memiliki tujuan untuk menganalisis pengaruh produk, harga, orang dan proses terhadap keputusan dalam menggunakan jasa KirimAja PT. Aerojasa Cargo. Penelitian ini menggunakan metode penelitian kualitatif dengan desain deskriptif dan menggunakan 3 teknik pengumpulan data yaitu observasi, wawancara dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa strategi produk ditunjukkan dengan adanya produk yang lebih baik yaitu standard service, next-day service dan same-day service, strategi people (HR) untuk mengimplementasikan program pemberdayaan dan pelatihan, dan strategi proses dengan menggunakan teknologi, layanan cepat dan efisien.

PERAN INKUBATOR BISNIS SIGER INNOVATION HUB TERHADAP PENGEMBANGAN UMKM KULINER DI BANDAR LAMPUNG Ibnu Arya Maulana; Maulana Agung; M. Iqbal Harori
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

ABSTRACTMicro, Small and Medium Enterprises (MSMEs) have an important role for the National economy. Behind such animportant role for the nation MSMEs still face various problems. This study aims to find out an in-depth picturerelated to Siger Innovation Hub business incubator services for MSME business development in the Culinary Sectorin Bandar Lampung with Reith-7S business incubator service indicators (space, shared, services, support, skilldevelopment, seed capital, and synergy). The method used in the research is a qualitative method and usesdescriptive analysis. Data collection was carried out by observing, in-depth interviews, and documentation. Theresults of this study is the services provided by the Siger Innovation Hub to tenants include consulting services,support, skill development, seed capital, synergy.. Some services are not provided optimally by Siger InnovationHub, such as the provision of space, and the provision of shared facilities.Keywords : Service, Business Incubator, Business Development, Micro, Small and Medium Enterprises (MSMEs)

DAMPAK PENGGUNAAN WEBSITE JOBSTREET.CO.ID FRESH GRADUATE DI BANDAR LAMPUNG Mufti Ramadon; Maulana Agung; Winda Septiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

The large number of graduates are not channeled into the fields or expertise that they already have, there are limitations in finding job vacancy information for fresh graduate students so that an application or system is needed that can recommend them in selecting job vacancies to be taken. This research aims to find out the degree of effectiveness of jobstreet websites as a job search portal to the information needs of fresh graduation students in Bandar Lampung. The variables used are website effectiveness (X) as independent variable and information needs (Y) as the dependent variable, this type of research is exploratory research with a quantitative approach to its research object is a fresh graduate student in Bandar Lampung. Data were collected using a questionnaire with a sample of 100 respondents. It is descriptively analyzed using the SPSS version 26 program. The partial test result between the jobstreet website effectiveness variable and the information needs variable was a significance value of 0 0.001 with a t-count of t t-table of 13,310 > 1,661 so that it could be interpreted that there was a positive and significant effect between jobstreet website effectiveness and information needs. The regression coefficient is 0.189 which means that every 1% increase in website effectiveness (X) will increase the information requirement (Y) will increase by 0.189. The effectiveness calculation results show that the jobstreet website is considered to be very effective in meeting the user's information needs with an effectiveness score of 87%.

ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND Lc Hsia Asri; Maulana Agung; Gita Paramita Djausal
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

ABSTRACT Product placement in movies or dramas is shown as part of the storyline so that the audience can indirectly see the product, brand or logo that appears. The appearance of a product in a movie/drama is an effort to raise brand awareness, which is the ability of consumers to remember a brand in a certain category. This study aims to determine the product placement and brand awareness of Kopiko candy that appears in the Korean drama Blind. The method in this research uses descriptive qualitative research method. Based on the research results, it is known that Kopiko appeared in the Korean drama Blind 2 twice. This research shows that Blind drama involves visual dimension, auditory dimension and plot connection. Product placement becomes a means of communication between Kopiko and the audience by indirectly conveying messages. The indicators met on brand awareness are at the brand recall stage where consumers understand the category of Kopiko candy. The level of brand awareness owned by informants has reached the Top Of Mind level.

PERAN KEMITRAAN PT SANTY ABADI MANDIRI BERDASARKAN INDIKATOR KEBERHASILAN KEMITRAAN (STUDI PADA PT SANTY ABADI MANDIRI DAN PETANI TALAS TANJUNG BINTANG, LAMPUNG) Mersi Wedia Nosa; Maulana Agung
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

The partnership program between PT Santy Abadi Mandiri and beneng taro farmers in the Tanjung Bintang area was carried out due to limited resources owned by both parties. Each related party has roles and responsibilities that must be fulfilled in order to achieve common goals. The aim of this research is to analyze the role of PT Santy Abadi Mandiri in meeting the need for chopped talas beneng leaves and find out what obstacles occur in implementing partnerships to meet needs. This type of research uses a qualitative approach with primary and secondary data sources. Data collection methods through observation, interviews and documentation. The research results show that, 1). The partnership that PT Santy Abadi Mandiri has established with partner farmers has an important role in running a business in the field of beneng taro farming seen from the indicators of partnership success, namely, Input, Process, Output, Outcome. 2). Obstacles faced by companies in establishing partnerships include the supply of wet taro leaves purchased from partner groups rotting due to unpredictable weather, while the obstacles faced by partner groups in cultivating are the weather being too hot and the cultivated beneng taro plants not growing well. due to the minimal availability of water sources on agricultural land. Research shows that the partnership is carried out using a core plasma partnership pattern. Judging from the partnership indicators, PT Santy Abadi Mandiri as the core company has provided guidance to partner farmer groups, purchased the partner group's harvest, provided production facilities, guaranteed marketing of the harvest and fixed prices. Meanwhile, the partner farmer group as the core has been cultivating beneng taro from start to harvest, selling the harvest to companies and cultivating taro well so that the need for beneng taro chopped leaves can be met through partnerships established between the company and farmers. Keywords: Role of Partnership, Indicator of Partnership Success, Obstacles, Partnership Patterns

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