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All Journal JIPTEK : Jurnal Ilmiah Pendidikan Teknik dan Kejuruan Jurnal Manajemen dan Kewirausahaan (JMDK) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik JTIM : Jurnal Teknologi Informasi dan Multimedia Jurnal Industri Kreatif dan Kewirausahaan Enrichment : Journal of Management Economics and Digital Business Review Indonesian Journal of Digital Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JILPI Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Pengabdian Nasional (JPN) Indonesia kawanad
Btari Mariska Purwaamijaya
Universitas Pendidikan Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : JILPI Jurnal Ilmiah Pengabdian dan Inovasi

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Pelatihan Optimalisasi Pemasaran Produk UMKM melalui Sosial Media Tiktok Btari Mariska Purwaamijaya; Oding Herdiana; Syti Sarah Maesaroh; Rangga Gelar Guntara
JILPI : Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 2 (2022): Desember
Publisher : Insan Kreasi Media

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Abstract

Digital marketing has many advantages over traditional marketing. With digital marketing, business actors and potential consumers do not need to always meet face to face. This is certainly a very good thing, especially in the midst of the dangers of the current pandemic. In addition, marketing in the digital world has a very wide reach without being limited by space and time. So that the wider the marketing reach, the wider the opportunity to reach potential consumers. One type of digital marketing that is currently becoming a trend is marketing on social media. There are so many social media that can be used for marketing. One of them is Tiktok social media. training activities for optimizing the marketing of MSME products through social media Tiktok have been running smoothly. participants can already make marketing videos on Tiktok. The output of this research is in the form of articles published in national journals.
Co-Authors Adam Hermawan Adam Hermawan Adi Prehanto Agra Fadhiila Tamara Aldrich Atha Rheza Hariyanto Alifia Fatimatun Nazya Andrian Wijaya Anisa Sekar Ningrum Asep Nuryadin Aulia Marhamah Donny Karunia Pratama Erif Ramadansyah Fadhilah Fadhilah Hafizh Arkaan Ramadhan Hani Pertiwi Herdiana, Oding Indra Satria Nugraha Irma Widianingsih Iskandar Muda Purwaamijaya Iskandar Muda Purwaamijaya Maesaroh, Syti Sarah Muhammad Dito Marcelino Muhammad Dzikri Ar Ridlo Mutiara Putri Utami Nadiyah Husniyah Namira Arafah Rangga Gelar Guntara Rattu Syahada Fauziyah Darwis Rina Marina Masri Rina Marina Masri, Rina Marina Rizka Wahyudi Rusani Jaelani Syifa Nurul Aulia Yogi Prasetyo yogi prasetyo