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Strategi Komunikasi Yang Mendukung Perkembangan Pariwisata Berbasis Ekonomi Kerakyatan Retno Manuhoro Setyowati
Jurnal The Messenger Vol 2, No 2 (2010): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i2.298

Abstract

This research was emerged by Centra Java Government policy which placed tourism sector as the second key sectors beside agriculture and industries. A kind of tourism force is by ecotourism wich environmentally responsible travel and visits to relatively undisturbed natural areas, in order to enjoy and appreciate nature and any accompanying cultural features, both past and present, that promote conservation, has low visitor impact, and provides for beneficially active socio-economic involvement of local population. Then, the strategic communication choose Participatory Rural Appraisal (PRA) to increase them. PRA is a participatory approach, new innovation method for improving efficacy and rapidity in data collection. Participatory method was interested the community in prepare the action program and developing the learning process forsolving the environment problems. Leading by Pamong Budaya as opinion leader, this strategic communication is a way tocreate an effective communication and automatically help rural community to increase their live by ecotourism.
“The Body Shop” Belanja Idealisme VS Gengsi Retno Manuhoro Setyowati
Jurnal The Messenger Vol 3, No 2 (2011): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i2.264

Abstract

Identity formation is often manifested in the image of the media. These conditions are rarely noticed by individuals whose involved. Consumers are unwittingly caught up in the ever-popular culture simulakra invited into the circle of capitalism. Nowadays, to distribute beauty products, such strong idealism concepts are needed, focusing on the potential consumer, to regain their trust, by implementing pseudo-advantage values. A real example is The Body Shop products are adept at carrying the issues go green and respect for indigenous peoples. As a consumer of beauty products, women's position and then also becomes brittle by the temptations of mass media advertising for the construction of the concept of beauty has been tailored to the needs of capitalism that led to the maximum benefit.
Wikileaks dan Agenda Setting Media Retno Manuhoro Setyowati
Jurnal The Messenger Vol 3, No 1 (2011): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i1.181

Abstract

Wikileaks frenetic appearance as a hacker organization state documents and other important information becomes a new phenomenon of life in the current global communication. Certainly, the phenomenon is also not missed the attention of the mass media worldwide, including in Indonesia. Through this case appeared a few thoughts about the position of a topic that could affect the media policy. Through agenda setting theory, obtained a description of the effects of issues on the media agenda, public agenda and policy agenda.
MENCARI NILAI HORMAT DAN RUKUN PADA TAYANGAN OPERA VAN JAVA DI TRANS 7 Retno Manuhoro Setyowati; Yuliyanto Budi Setiawan; Hastika Yanti Nora
Jurnal The Messenger Vol 4, No 1 (2012): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v4i1.272

Abstract

As a form of puppet people development standard, Opera Van Java (OVJ) which aired on Trans 7 can be regarded as puppets of the grip of revolution on a large scale given the characteristics of the OVJ them is to use the Indonesian language and do not use master narratives. OVJ phenomenon is developing a play slapstick tradition of Mataram who first appears. If all this a play performed on the dimensions of verbal (words / sentences), in this OVJ also other aspects of the thematic core of which is actors, morality story, characterization of his characters, costumes, music, and even setting the stage. Opera Van Java turned into popular culture in the form of puppet people are loaded with innovation and reintepretation.
Munculnya Pawang Hujan di Sirkuit MotoGP Mandalika 2022 di Mata Netizen (Analisis Isi Pesan di Kolom Komentar YouTube MotoGP Trans7 Official) Setyowati, Retno Manuhoro; Suhariyanto, Suhariyanto; Rahmah, Hilda
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 9 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.666 KB) | DOI: 10.54371/jiip.v5i9.943

Abstract

Penelitian ini berisi tentang analisis isi kualitatif komentar netizen di kolom komentar channel atau kanal YouTube MotoGP Trans7 Official yang menayangkan gelaran MotoGP 2022 di sirkuit Mandalika yang disajikan oleh Trans7 selaku official television. Penelitian ini dititik beratkan pada momentum munculnya pawang hujan bernama Rara Isti Wulandari saat prosesi penghentian hujan yang ditayangkan di kanal YouTube MotoGP Trans7 sebagai obyek penelitian. Penelitian dinilai penting dilakukan untuk mengetahui opini publik atau pendapat netizen pada momentum tersebut, sejalan dengan tujuan analisis isi yakni diantaranya melihat isi media yang tersurat, perhatian media terhadap isu, tokoh, kelengkapan informasi, termasuk berbagai pendapat yang dilontarkan oleh netizen. Metode yang digunakan adalah metode analisis isi kualitatif dengan pendekatan induktif. Ini adalah proses memadatkan data tekstual yang kompleks dan membangun makna dari data melalui tema atau kategori yang muncul. Data diolah dengan menggunakan NVivo12 Plus 12 Plus untuk membantu menemukan tema-tema isi komentar netizen, dan dianalisis secara deskriptif. Hasil dari penelitian ini muncul lima (5) tema besar teratas yaitu bangga budaya Indonesia, menghormati keberagaman adat atau kearifan lokal, mengapresiasi keunikan acara, merasa terhibur, mengungkapkan sinisme maupun rasa suka. Komentar netizen yang sering mengemuka adalah tema “bangga akan budaya bangsa Indonesia”. Dimana netizen serempak sepakat dalam berbagai ungkapan kalimat bahwa peristiwa munculnya pawang hujan menambah kecintaannya kepada adat, budaya dan kearifan lokal yang ada di Indonesia.
Memahami Pengalaman Literasi Media Guru PAUD Studi Kasus pada Gugus Matahari Kecamatan Bandungan, Kabupaten Semarang Retno Manuhoro Setyowati
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 1 (2013): January 2013
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.587 KB) | DOI: 10.14710/interaksi.2.1.22-29

Abstract

Abstract :The aims of this research are to show the experience of the teachers in understanding media literacy and to describe about the problems faced by the teachers in teaching process so that they can understand the important aspects relate to media literacy concurrently. The subjects of this research are the teachers of early childhood education and kindergarten joined in Matahari cluster in Bandungan subdistrict.The result of this research shows that the teachers knowledge about mass media that is got naturally becomes personal locus which is relevant to the active audience. Eventhough the structure of the knowledge and skill is not comprehensive, but from the teachers personal locus, it can be built a media literacy that involve teachers, parents and the environtments.Keywords: media literacy, early childhood education (PAUD) teachers, parental mediation, society empowerment.Abstraksi :Tujuan penelitian ini adalah untuk menggambarkan pengalaman para guru dalam memahami literasi media sekaligus mendeskripsikan kendala serta tantangan para guru dalam proses belajar mengajar sehingga dapat mengetahui aspek-aspek penting terkait dengan praktek literasi media. Subyek penelitian ini adalah guru-guru PAUD dan TK yang tergabung dalam Gugus Matahari,di Kecamatan Bandungan.Hasil penelitian menunjukkan bekal pengetahuan guru tentang media massa yang didapat secara natural merupakan lokus personal yang relevan dengan pengandaian khalayak aktif.Meski struktur pengetahuan dan skill tidak lengkap, namun dari lokus personal guru dapat dikembangkan sebuah bangunan pemberdayaan literasi media dengan melibatkan guru, orang tua dan lingkungannya.Kata Kunci: literasi media, guru PAUD, pendampingan, pemberdayaan masyarakat