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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Kompetitif
Hardi Hardi
Fakultas Ekonomi Universitas Lancang Kuning
Agriculture, Biological Sciences & Forestry Arts Humanities Education Social Sciences

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PENDAMPINGAN DESAIN KEMASAN WAJIK TAPAI MELAYU RIAU UNTUK MENINGKATKAN PENDAPATAN Sri Maryanti; Nining Sudiar; Afred Suci; Hardi Hardi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.191-198

Abstract

This goal is to redesign the packaging for wajik tapai melayu that keep up with the times without changing the logo and product names that were previously known, redesigning the packaging for wajik tapai melayu  with more practical steps and calculating the performance of products and packaging for wajik tapai melayu. The method used is to coordinate with partners, assistance by providing views to partners about the redesign of the packaging for wajik tapai melayu and conducting market trials with new packaging from wajik tapai melayu  by observing consumer responses related to changes in wajik tapai melayu  packaging by going down to the shop where the product is marketed. The results show that 24 months before community service activities began, the average sales of new wajik tapai melayu  were around Rp. 67 million per month after the partner's average income was Rp. 114 million per month or an increase of 69.4%. Then the increase in income with the result of an increase of 16.3% on average to IDR 132 million per month. From the p-value .000 *** it can be ignored that the average increase that occurs is significant. That is, offering care and rejuvenation packaging that can significantly increase income for community service partners. The packaging comparison test results show that consumers agree to this contract and significant changes in graphic design and packaging form. Meanwhile, in terms of information on the packaging, there was relatively no significant difference (p-value = .159) between the old packaging and the new package. This is because there is not much information added or given from the two packages, so that the type of information presented is relatively the same by consumers.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT.ARARA ABADI SINARMAS FORESTRY Dewi Dewi; Hardi Hardi; Idel Waldelmi
Jurnal Ekonomi Bisnis Kompetif Vol 1 No 1 (2022)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.649 KB)

Abstract

Business companies engaged in manufacture must be able to compete fiercely in marketing their products. The employee performance factors are important points that had to be considered by the company. Employee performance is measured by work quality, quantity, accuracy, effectiveness, independence, and commitment to work. Employee performance is closely related to work motivation and discipline, so to produce good performance requires motivation and work discipline. The type of data used in this research is quantitative data. Data mining is carried out by distributing questionnaires, field observations, and collecting documents or archives. The population in this study were 1460 employees of PT. Arara Abadi Sinarmas Forestry. The research sample was 314 respondents who were calculated using Slovin's formula. The sampling technique used is random sampling. From the results of this study, it can be concluded that, 1) work of motivation affects the performance of the employees of PT. Arara Abadi Sinarmas Forestry; 2) work discipline affects the performance of the employees of PT. Arara Abadi Sinarmas Forestry; 3) motivation and work discipline simultaneously influence the performance of employees of PT. Arara Abadi Sinarmas Forestry. Keywords: Work Motivation, Work Discipline, and Employee Performance
Co-Authors afred suci, afred Dewi Dewi idel waldelmi Nining Sudiar Sri Maryanti