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All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Nova Darmanto
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Citizen Journalism as Postmodern Journalism Nova Darmanto; Santi Delliana
Jurnal Ilmiah Publipreneur Vol 5, No 1 (2017): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v5i1.60

Abstract

The rise of Citizen Journalism cannot be separated from the emergence of new genres in the media;the State of Citizen Journalism is inseparable from technological developments. The presence of online media currently characterizes the rapid growth of information and communication technology. The internet is a digital media that has become a symbol in the advancement of computerized era knowledge that gave birth to new media. The emergence of the internet, technology with the basis of this communication had a significant impact on the rapid pace of development in aspects of information, including points of reportage and journalism. Establishment of Citizens Journalism is born for the emergence of online Journalism. Online journalism has developed the necessaryfoundation of the concept of citizen journalism where the activities of citizen journalism are carried out using technology Digital technology is a technology that no longer uses human or manual power. Digital systems are the development of analog systems. Digitalization tends to be an automatic operating system with a format that can be read by computers. The term postmodern journalism is a reaction to modern journalism. A shift is not always formed from the revolution. The change from contemporary to postmodernism is a gradual evolution, in a process that is continuous through various periods and times. Postmodernism criticizes modernism, which has resulted in the centralization and universalization of ideas in many fields of science and technology.
PEMBUATAN PORTOFOLIO DIGITAL REPRESENTATIF PADA MAHASISWA/I PROGRAM STUDI FOTOGRAFI POLITEKTIK NEGERI MEDIA KREATIF syafriyandi syafriyandi; Irpan Riana; Nova Darmanto
Jurnal Ilmiah Publipreneur Vol 9, No 1 (2021): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v9i1.180

Abstract

ABSTRACT Photography needs are now a part of daily activities, because the images that are produced can be used directly in expressing buying and selling activities and activities on new media. This phenomenon is a great opportunity for Creative Media State Polytechnic Photography Students. But the problem is that not many Photography students know the procedures for making a good or representative digital portfolio to be displayed in the online media for promotion of Photography Services. For this reason, this research has produced a representative digital portfolio for every photography student in order to increase the selling power to users of photography services both online and offline. This research uses a method with a qualitative approach. Data collection was also carried out by pretest and posttest control as a measuring tool for the success of the socialization of digital portfolio creation and literature study. The results of this study can be the basis for creating a digital portfolio as well as providing benchmarks for the marketing of Photography Services. Keywords: Photography, Digital Portofolio, new Media
PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA ALFAMART ZENI KOSTRAD SRENGSENG SAWAH JAKARTA SELATAN Nova Darmanto; Dadang Syaputra; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.480

Abstract

ABSTRACT This study aims to determine how much influence marketing communication strategies have on customer loyalty Alfamart Zeni Kostrad Srengseng Sawah. The population in this study were all Alfamart customers with a sample of 200 respondents and the technique used was random sampling. Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and linear regression analysis tests. From the results of the analysis, the indicators in this study were declared valid and reliable. The test results state that the marketing communication variable has a positive and significant effect on customer loyalty. The author's suggestion is that Alfamart Zeni Kostrad Srengseng Sawah must maintain and even improve marketing communication strategies so that it will always be able to maintain customer loyalty and must fix problems related to indicators that can affect customer loyalty such as targeting, segmenting and positioning, this is very important because it looks at consumer behavior now which also prioritizes the comfort and friendliness of employees to be able to provide comfort in addition to the main indicators such as product and price Keywords: Strategy, marketing communication and customer loyalty
Co-Authors Dadang Syaputra Irpan Riana Muhamad Ridwan Santi Delliana Syafriyandi Syafriyandi