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All Journal Lontar : Journal of Community Health
Arifin Udju
Universitas Nusa Cendana
Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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The Correlation between Marketing Mix and Customer Satisfaction in the General Poly Unit at Bhayangkara Hospital, Kupang Arifin Udju; Petrus Romeo; Yoseph Kenjam
Lontar : Journal of Community Health Vol 3 No 3 (2021): September 2021
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/ljch.v3i3.4159

Abstract

Patient satisfaction is one of the important things in reviewing the quality of service of a health agency. The marketing mix is ​​a set of tools that play an important role as a company strategy and policy to achieve customer satisfaction. Bhayangkara Hospital is a type C hospital that provides individual health services with inpatient and outpatient treatment, and emergency services. The purpose of this study was to determine the relationship between marketing mix and customer satisfaction in the general poly unit of Bhayangkara Hospital. The research design was an analytic survey with a cross sectional design. The research sample consisted of 90 respondents who were selected using accidental sampling technique. The results of the study found that there was a relationship between product mix (p = 0.003), place (p = 0.037), promotion (p = 0.037), people (p = 0.046), process (p = 0.050) and physical evidence (p = 0.037) with customer satisfaction. And there is no relationship between price mix (p = 0.228) with customer satisfaction. The hospital should pay more attention to the supporting facilities and infrastructure to increase patient comfort in the general poly unit of Bhayangkara Hospital.
Co-Authors Petrus Romeo Yoseph Kenjam