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All Journal Jurnal Ekonomi dan Bisnis Jurnal Riset Manajemen dan Bisnis Journal Research of Social Science, Economics, and Management
Lucia Nurbani Kartika
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Tingkat Kompetensi Terhadap Kinerja Pegawai Administrasi Perkantoran Lucia Nurbani Kartika; Agus Sugiarto
Jurnal Ekonomi dan Bisnis Vol 17 No 1 (2014)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.156 KB) | DOI: 10.24914/jeb.v17i1.240

Abstract

One big concern towards staff competency level is by doing a comprehensive research, every organization should know how its real staff competency level, its related factor, and also the impact of competency level towards staff performance. In this research result, the variable of education background does not affect the competency level. Meanwhile working experience variable has positive relationship towards competency level. Moreover, it is proven that there is a significant difference in competency level between staffs who have ever joined trainings and those who have never joined trainings. While staffs who have office administrative and secretarial education background have better competency level compared to those who do not have similar education background. The research result shows that office administrative staff’s competency significantly affects staffs’ performance. This research is expected to be able to give exact description on how far the staff competency level of Satya Wacana Christian University administrative staffs, also to identify the related factors towards staff competency level and its relationship with their working performance. The result is expected to give contributions to human resources management of Satya Wacana Christian University (UKSW) in developing and improving the human resources quality especially administrative staff of UKSW.
PENGARUH KUALITAS PRODUK DAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN BIOSKOP CINEMA XXI (Studi Pada Mahasiswa di D.I Yogyakarta) Lucia Nurbani Kartika; Markus Maria Rino
Jurnal Riset Manajemen dan Bisnis Vol 16, No 1 (2021): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2021.161.370

Abstract

ABSTRAK Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan pemasaran digital terhadap keputusan pembelian di Bioskop Cinema XXI. Penelitian ini dilakukan menggunakan pendekatan kuantitatif, sampel yang diambil sebanyak 100 mahasiswa yang pernah menonton film di Bioskop Cinema XXI. Metode pengumpulan data menggunakan kuesioner kemudian dianalisis secara deskriptif, analisis linear berganda, koefisien determinasi, uji F, dan uji t. Hasil analisis menunjukkan bahwa variabel pengaruh kualitas produk, pemasaran digital berpengaruh secara signifikan terhadap keputusan pembelian di Bioskop Cinema XXI. Maka dari itu, penting halnya untuk memperhatikan kualitas produk dan pemasaran digital untuk meningkatkan keputusan pembelian. Koefisien determinasi (adjusted R2) penelitian ini sebesar 0,782 yang berarti variabel dependen yaitu keputusan berkunjung dipengaruhi sebesar 78,2% oleh variabel independen yaitu kualitas produk dan pemasaran digital. Sedangkan sisanya 21,8% dipengaruhi oleh variabel lain yang tidak diteliti.  Penelitian ini dilakukan pada bulan Januari 2021, berdasarkan penelitian ini variabel kualitas produk dan pemasaran digital secara simultan berpengaruh signifikan terhadap keputusan pembelian, sehingga Cinema XXI perlu terus meningkatkan kualitas dan menciptakan nilai tambah dan nilai bisnis di era bisnis digital saat ini.Kata Kunci: kualitas produk, pemasaran digital, dan keputusan pembelian ABSTRACT This research was conducted with the aim to determine the influence of product quality and digital marketing on purchasing decisions at Bioskop Cinema XXI. This research was conducted by a quantitative approach, samples taken as many as 100 students for those who have attended Cinema XXI.  The data collection methods were using questionnaire that would be analyzed descriptively, multiple linear analysis, coefficient of determination, F test, and t test. The results of the analysis showed that the product quality and digital marketing significantly influenced the purchase decision at Cinema XXI. Based on the results of data analysis, it showed that product quality was proven to have a positive and sifnificant effect indicated by the value < 0.05, namely 0.000, marketing digital was proven to have a positive and significant effect indicated by the value < 0.05 which was 0.003.  The coefficient of determination (adjusted R2) of this study was 0.782 which meant the dependent variable which was the purchase decision was influenced 78.2% by the independent variables of product quality and digital marketing. Whereas, the remaining 21.8% was influenced by other variables that not examined. This research was done on January 2021. Based on the result of this research, the variables of product quality and digital marketing have simultaneously  influenced on puchase decision, so they need to be maintained and even better in the future in the middle of this digital business era.  For the managerial implication, they have always to create added business values which will enhance customer purchase decision.Keywords: product quality, digital marketing, and purchase decisions
PERSEPSI WISATAWAN NUSANTARA TERHADAP KINERJA SEKTOR PARIWISATA DI DESA WISATA KABUPATEN SLEMAN Lucia Nurbani Kartika; Purwani Retno Andalas
Jurnal Riset Manajemen dan Bisnis Vol 14, No 1 (2019): Jurnal Riset Manajemen & Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2019.141.318

Abstract

This study was intended to analyze the attributes of tourism villages in Sleman district that were perceived by domestic tourists, to identify the perceptions of domestic tourists on the importance of various attributes of tourism villages in Sleman Yogyakarta, to identify the perceptions of domestic tourists on the performance of tourism villages viewed from various attributes which were considered important by tourists and to describe whether or not there were differences in perceptions of domestic tourists on the importance and performance of various attributes of economic, social and tourism infrastructure in the Tourism Village of Sleman Regency. Respondents of this study were domestic tourists who were visiting tourism villages in Sleman Regency with a sample of 150 people, who were selected using purposive sampling technique. The data analysis technique used descriptive analysis and Importance-Performance analysis. The results of the analysis showed that the attributes of public facilities, tour guides who master the local culture and have communication skills, security of tourist attractions (tourism  villages), comfort of tourism villages (organized, clean, complete facilities), tourism information (directions, posts on tourism village gates), friendliness of the local people, and people's understanding of culture and tourism objects are in the "Keep Up The good Work" quadrant. The attributes of parking facilities, road quality and health services (hospitals, pharmacies) were in the "Concentrate Here" quadrant. As for the attributes of the number of public transportation facilities, public transportation lines, banking services, traditional or classical cultural events or shows, events or performances of contemporary culture, souvenir shopping, food shopping (culinary), tourism village ticket prices, tourist price levels (tour package prices, outbound, event) were in the "Low Priority" quadrant and the choice of natural or cultural attractions was in the "Possible Overkill" quadrant. Keywords: tourism infrastructure, tourism village attributes, level of importance, level of performance ABSTRAK Penelitian ini dimaksudkan untuk menganalisis atribut-atribut desa wisata di kabupaten Sleman yang dipersepsikan oleh wisatawan nusantara, untuk mengidentifikasikan  persepsi wisatawan Nusantara terhadap tingkat pentingnya berbagai atribut desa wisata di Kabupaten Sleman Yogyakarta, untuk mengidentifikasikan persepsi wisatawan Nusantara terhadap kinerja Desa Wisata dilihat dari berbagai atribut yang dianggap penting oleh para wisatawan dan untuk mendeskripsikan ada atau tidaknya perbedaan persepsi wisatawan Nusantara atas arti penting dan kinerja berbagai atribut infrastruktur ekonomi, sosial dan kepariwisatan di Desa Wisata Kabupaten Sleman. Responden penelitian ini adalah para wisatawan nusantara yang sedang berkunjung ke desa wisata di kabupaten Sleman dengan sampel sejumlah 150 orang, yang dipilih menggunakan teknik purposiv sampling. Teknik analisis data menggunakan analisis deskriptif, analisis Importance-Performance. Hasil analisis menunjukkan bahwa atribut ketersediaan fasilitas umum (MCK), pemandu wisata yang menguasai budaya lokal, pemandu wisata yang memiliki ketrampilan berkomunikasi, keamanan tempat wisata (desa wisata), kenyamanan desa wisata (teratur, bersih, fasilitas lengkap), informasi pariwisata (petunjuk arah, tulisan pada gerbang desa wisata), keramahan penduduk lokal, dan pemahaman masyarakat akan budaya dan obyek wisata berada pada kuadran “Keep Up The good Work”.  Atribut fasilitas parkir, kualitas jalan dan layanan kesehatan (rumah sakit, apotik)berada pada kuadran “Concentrate Here”. Adapun atribut jumlah sarana transportasi umum, jalur transportasi publik, jasa perbankan (ATM dan sejenisnya), event atau pertunjukan budaya tradisional dan klasik, event atau pertunjukan budaya kontemporer, tempat belanja cinderamata, tempat belanja makanan (oleh-oleh), harga tiket masuk desa wisata, tingkat harga wisata (harga paket wisata, outbound, event)berada pada kuadran “Low Priority”. Sedangkan atribut keteraturan lalu lintas dan pilihan obyek wisata alam atau budaya berada pada kuadran “Possible Overkill”. Keywords: infrastruktur pariwisata, atribut desa wisata, tingkat kepentingan, tingkat kinerja.
ARTI PENTING DAN KINERJA ATRIBUT PUSAT PERBELANJAAN YANG DIPERSEPSIKAN OLEH WISATAWAN NUSANTARA DI KOTA YOGYAKARTA Purwani Retno Andalas; Lucia Nurbani Kartika
Jurnal Riset Manajemen dan Bisnis Vol 12, No 1 (2017): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2017.121.273

Abstract

This study was aimed to analyze the Importance and Performance Attributes of shopping center perceived by domestic tourists in the city of Yogyakarta. The respondents were domestic tourists who were visiting the city of Yogyakarta with samples of 150 people, were selected using purposive sampling technique. Data were analyzed using Independent sample t Test. The results of difference test indicated that there were significant differences in the level of importance among domestictourists who visited the shopping area Beringharjo and Tamansari to attributes of shopping atmosphere, selection variety, hospitality and distance. As for the environmental attributes, the spirit of shopping and classic impression there were no difference in both shopping venues studied. As for performance, significant differences between Beringharjo Market and Shopping Area Tamansari existed on the attributes of hospitality and classic impression. As for the environmental attributes,shopping atmosphere, variety of choices, the spirit of shopping area and the distance had no significant difference in the both spots of shopping venues studied.Keywords: shopping centre, shopping area attributes, level of importance,level of performancePenelitian ini bertujuan untuk menganalisis arti penting dan kinerja atribut-atribut pusat perbelanjaan yang dipersepsikan oleh wisatawan domestik di Kota Yogyakarta. Responden adalah wisatawan domestik yang berkunjung ke kota Yogyakarta dengan sampel 150 orang, dipilih dengan teknik purposive sampling. Data dianalisis dengan menggunakan uji –t sampel independen. Hasil uji beda menunjukkan bahwa terdapat perbedaan yang signifikan dalam tingkat kepentingan atributbelanja untuk wisatawan domestik yang berkunjung ke kawasan perbelanjaan Pasar Bringharjo dan Kawasan Belanja Tamansari untuk atribut suasana belanja, variasi pilihan belanja, keramahan danjarak. Sedangkan untuk atribut lingkungan, semangat belanja dan kesan klasik tidak ada beda nya pada kedua tempat belanja yang diteliti. Sedangkan untuk kinerja, perbedaan yang signifikan antaraPasar Bringharjo dan Kawasan Belanja Tamansari ada pada atribut keramahan dan kesan klasik. Sedangkan untuk atribut lingkungan, suasana belanja, variasi pilihan, semangat belanja dan jaraktidak ada perbedaan yang signifikan pada kedua area tempat belanja yang diteliti.Kata kunci: pusat perbelanjaan, atribut area perbelanjaan, tingkat kepentingan, tingkat kinerja
KUALITAS LAYANAN SEBAGAI FAKTOR PENENTU KEPUASAN : PENGALAMAN WISATAWAN NUSANTARA DI DESA WISATA KABUPATEN SLEMAN Purwani Retno Andalas; Lucia Nurbani Kartika
Jurnal Riset Manajemen dan Bisnis Vol 14, No 2 (2019): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2019.142.342

Abstract

ABSTRACT Penelitian ini bertujuan untuk menganalisis pengaruh berbagai dimensi kualitas layanan terhadap kepuasan wisatawan domestik, serta menganalisis tingkat probabilitas pengaruh dimensi kualitas layanan tersebut  terhadap kepuasan dan ketidakpuasan wisatawan setelah berkunjung ke desa wisata kabupaten Sleman. Data dalam penelitian ini dikumpulkan dengan menyebarkan kuesioner kepada responden yang dipilih menggunakan metoda non-probability sampling, dengan teknik accidental sampling. Dimensi kualitas layanan sebagai variabel independen meliputi wujud fisik, keandalan, ketanggapan, jaminan dan empati, sedangkan kepuasan wisatawan sebagai variabel dependen meliputi kepuasan atas kualitas layanan, kepuasan atas kualitas menyeluruh dan minat kunjungan ulang.  Sedangkan  pengukuran variable kualitas layanan menggunakan skala Likert dengan nilai antara 1 sampai dengan 5 sedangkan variable kepuasan bersifat kategorial menggunakan skala nominal. Adapun metode analisis data menggunakan regresi logistik. Hasil analisis data menunjukkan bahwa dimensi jaminan dan empati berpengaruh signifikan terhadap kepuasan atas kualitas layanan dan kualitas menyeluruh, sedangkan dimensi wujud fisik, keandalan dan ketanggapan tidak berpengaruh. Kepuasan dalam bentuk minat melakukan kunjungan ulang, tidak dipengaruhi secara signifikan oleh seluruh dimensi kualitas layanan. Keywords: wujud fisik,, keandalan, ketanggapan, jaminan, empati dan kepuasan.  ABSTRACT This study aims to analyze the effect of various dimensions of service quality on domestic tourist satisfaction, and analyze the probability level of the dimensions influence of service quality on tourist satisfaction and dissatisfaction after visiting the Sleman regency tourism village. Data in this study were collected by distributing questionnaires to selected respondents using a non-probability sampling method, with accidental sampling technique. The dimensions of service quality as an independent variable include tangibles, reliability, responsiveness, assurance and empathy, while tourist satisfaction as the dependent variable includes satisfaction with service quality, satisfaction with overall quality and interest in repeat visits. While the measurement of service quality variables using a Likert scale with a value between 1 to 5 while the satisfaction variable is categorical using a nominal scale. The data analysis method uses logistic regression. The results of data analysis showed that the dimensions of assurance and empathy have a significant effect on satisfaction with service quality and overall quality, while the dimensions of physical appearance, reliability and responsiveness have no effect. Satisfaction in the form of an interest in a repeat visit is not significantly influenced by all dimensions of service quality. Keywords - tangibles, reliability, responsiveness, assurance, empathy and satisfaction.
MOTIVASI DAN PERILAKU WISATAWAN GENERASI MUDA SAAT BERWISATA DI YOGYAKARTA Singgih Santoso; Lucia Nurbani Kartika
Jurnal Riset Manajemen dan Bisnis Vol 13, No 1 (2018): Jurnal Riset Manajemen & Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2018.131.303

Abstract

The more the increase of one's income, travelling becomes an alternative to people’s life style. This research purpose is to see the pattern of tourism and the factors that make a person would like to visit a particular destination. Using the survey with the target of the young generation, the profile analysis results show that the composition of men and women is relatively balanced, The number of respondents from outside Java are more than respondents from Java, the biggest expenditure level is Rp. 500.000 up to Rp. 1,000,000 per month. From factor analysis, result shows seven factors influencing respondent's tourism pattern.Keyword : pattern tourism, young generation, social media, factor analysis ABSTRAK Dengan makin meningkatnya penghasilan seseorang, berwisata menjadi alternatif gaya hidup. Penelitian ini bertujuan melihat pola wisata serta faktor-faktor yang membuat seseorang ingin mengunjungi destinasi tertentu. Menggunakan survei dengan target generasi muda, hasil analisis profil menunjukkan komposisi pria dan wanita relatif seimbang, responden dari luar Jawa lebih banyak dibandingkan responden dari Jawa, tingkat pengeluaran terbesar adalah Rp. 500.000,- sampai Rp. 1.000.000,- per bulan. Analisis faktor, didapat tujuh faktor yang mempengaruhi pola wisata responden.Kata kunci: pola wisata, generasi muda, media sosial, analisis faktor
Impact of The Establishment of Listening Skills on the Quality Level of Customer Complaints Handling Ability (Case Study in Business Communications Course Students Yogyakarta) Lucia Nurbani Kartika
Journal Research of Social Science, Economics, and Management Vol. 1 No. 7 (2022): Journal Research of Social Science, Economics, and Management
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1441.423 KB) | DOI: 10.59141/jrssem.v1i7.93

Abstract

Product or service provided by a customer feedback on a product or service. Of the quality of the product or service used by the customer. More and more complaints given by customers require extra attention for every company that receives complaints to improve in the manufacture of products or services. For this reason, every company must be able to provide satisfaction to its customers by one way of responding and handling customer complaints appropriately and correctly. The methodology used to conduct this research is a quantitative approach to establish a causal relationship between the impact of listening skills on the customer's ability to handle complaints. In this case, it is a student case study. Based on the above Based on the research results, communication is certainly the most important key in building good relationships between individuals. Through oral or written communication, it is hoped that the public can fully understand what is conveyed by the sender of the message. Inevitably, communication is the most important thing in determining customer satisfaction of a company. Customer complaints about the use of a product or service provide feedback on the quality of the product or service used by customers. Therefore, the authors initiated “The Effect of Listening Skills Training on the Quality Level of Customer Complaint Management” and achieved significant results.
Co-Authors Agus Sugiarto Markus Maria Rino Purwani Retno Andalas Purwani Retno Andalas Purwani Retno Andalas Singgih Santoso