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All Journal Sosio e-kons Indonesian Journal of Advanced Social Works (DARMA) Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA)
Andri Waskito
Universitas Mpu Tantular
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Analysis of the Economic Potential of Porang Plants and Porang Content Creator Through the YouTube Platform Maemunah Nurmaya Sari; Andri Waskito; Saripah Saripah
Sosio e-Kons Vol 14, No 1 (2022): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v14i1.12033

Abstract

The Porang plant has recently gained popularity due to its high selling value and has become a superior export commodity that is in demand by many countries. The data shows that there is a significant increase in searches with the keyword "Porang". This research with a qualitative approach using website-based data examines several content creators about porang. Research reveals that YouTube is proving to be useful as a communication or promotion tool.This plant, which has the Latin name Amorphophallus muelleri, has significant economic benefits as a mainstay commodity that is traded across countries, efficient porang plant management will generate revenues that far exceed the costs invested. From the search results on the YouTube website, it is known that the number of content creators with the main topic of porang is relatively small. YouTube channels with headlines about porang have an average YouTube channel subscriber of under 200,000 subscribers. Five of the 6 YouTube channels that cover the main topic of porang use the word “Porang” in the name of the YouTube channel. In this study, strategies are presented to maximize YouTube channels. The channel with the most subscribers has prove implemented steps to maximize the YouTube channel.
The Role of Real Work Lectures to Build Villages Towards Dignified Destinations (Case study of Engineering Students at Mpu Tantular University KKN 2022) RT 02, RW 04, Kampung Lame Village, Sukasari Village, Rumpin District, Bogor Regency, West Java Province Edison Hotaguan Manurung; ML. Saragih; Abdul Mubarok; Andri Waskito; Kerlima Hutagaol; Agung Setyawan; Siti Retno Fatmawati; Ahmad Fajar Maulana; Fandi Dwi Hermawan; Imron Natalius Panjaitan; Muhammad Nasheer Amri
Indonesian Journal of Advanced Social Works Vol. 1 No. 1 (2022): December, 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.832 KB) | DOI: 10.55927/darma.v1i1.2832

Abstract

Community empowerment is defined as an activity to increase the contribution of the community in meeting the necessities of life and solving problems that exist in society. Activities are carried out through the KKN program which is an activity based on community service to develop student empathy for the condition of society and the environment. The KKN was carried out in Rumpin, Bogor Regency, West Java Province with service methods such as education, training for Bina Trampil Plus Middle School students and the surrounding community. The results show that there is a positive response from the community by carrying out teaching activities at Bina Trampil Plus Middle School, namely the introduction of basic computers such as introduction to computer hardware, knowledge of Microsoft Office (Microsoft Word and Microsoft Excel), and basic web programming (HTML and CSS).
PELATIHAN DIGITAL MARKETING UNTUK UMKM: STRATEGI PEMASARAN TANAMAN PORANG MELALUI CHANNEL YANG OPTIMAL PADA PLATFORM YOUTUBE Maemunah Nurmaya Sari; Andri Waskito; Diah Pramestari
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 1, No 3 (2022): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v1i3.1252

Abstract

Kegiatan pengabdian kepada masyarakat ini mengusung tema pelatihan Digital Marketing untuk UMKM yang bertujuan untuk dapat meningkatkan pengetahuan dan keterampilan masyarakat khususnya UMKM Petani Porang. Kegiatan ini diharapkan dapat meningkatkan para UMKM yang bergerak di usaha pertanian Porang terutama dalam keterampilan Digital Marketing, khususnya terkait dengan pengoptimalan channel YouTube
Co-Authors Abdul Mubarok Agung Setyawan Ahmad Fajar Maulana Diah Pramestari Edison Hotaguan Manurung Fandi Dwi Hermawan Imron Natalius Panjaitan Kerlima Hutagaol ML. Saragih Muhammad Nasheer Amri Sari, Maemunah Nurmaya Saripah - Saripah Siti Retno Fatmawati