Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Journal of Management - Small and Medium Enterprises (SME's)
Nire Diah Viriani Ledo
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG Nire Diah Viriani Ledo; Ronald P.C. Fanggidae; Rolland E. Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 5 No 2 (2017): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v5i2.1364

Abstract

The purposes of this research is to know and to explain that Brand and Advertisement influencepartially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The researchmethod used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic,Classical Assumption Test, Multiple Linear Regression and Hypothesis Test. The results showedthat Brand and Advertisement did not influence partially and simultaneously to ConsumerBehavior.Keywords : Brand, Advertisement, Consumer Behavior
Co-Authors