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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Ilmiah Manajemen "E M O R" Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Social Service and Research International Journal of Islamic Business and Management Review Prosiding University Research Colloquium International Journal of Management Research and Economics Jurnal Manajerial dan Bisnis Tanjungpinang
Surya Kusumah
STIE Pembangunan Tanjungpinang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Journal : International Journal of Islamic Business and Management Review

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Effect Of Trust And Risk On Purchase Intention Using Gojek Application Satriadi Satriadi; Ronaldo Yolanda Putra; Surya Kusumah; Selvi Fauzar; Hendri Herman
International Journal of Islamic Business and Management Review Vol. 2 No. 1 (2022): June 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.979 KB) | DOI: 10.54099/ijibmr.v2i1.140

Abstract

Transactions using the Gojek application are considered to be more practical. However, transacting using online applications cannot be separated from the uncertainty felt by consumers and is considered as a perceived risk that will be able to affect the trust and purchase intention of consumers to transact online. The main purpose of this study was to determine the effect of trust and perceived risk on purchase intention. This study uses primary data with a population of students of STIE Tanjungpinang Development users of the Gojek application and a sample of 215 respondents using purposive sampling. The analysis uses SPSS 25. The results show that it has a significant effect on purchase intention, perceived risk has a significant effect on purchase intention, and simultaneously purchase intention is influenced by trust and perceived risk.
Co-Authors Angie Yuanita Dila Fitriani Dwi Septi Haryani Dwi Vita Lestari Soehardi Dwi Vita Lestari Soehardi Ludi Warisman Marina Lidya Raja Hardiansyah Ronaldo Yolanda Putra S Satriad Satriadi Selvi Fauzar Sulastri Sulastri Tubel Agusven Yoga Trymikha Pradana Yusmawati Yusmawati