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All Journal Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Educatio FKIP UNMA Jurnal Pengabdian kepada Masyarakat Nusantara KINERJA : Jurnal Ekonomi dan Bisnis Jurnal Kewarganegaraan Jurnal Ilmu Ekonomi Manajemen dan Akuntansi West Science Journal Economic and Entrepreneurship International Journal of Management Research and Economics Jurnal Pro Justitia (JPJ) El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah
Hilma Farhani
Fakultas Ekonomi Universitas Islam Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : International Journal of Management Research and Economics

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Shopee Marketplace Ratings And Reviews Hilma Farhani; Ratih Ayu Sekarini; Bambang Sukamto
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.909

Abstract

The aim of this research is to determine how reviews and ratings on the Shopee marketplace affect consumer buying interests. The population of this study is the consumer marketplace Shopee in Jakarta. Purposive sampling is used in conjunction with a non-probability sampling strategy. A sample of 85 respondents who made purchases on the Shopee marketplace the purpose of the data analysis process used in this study is to evaluate the hypothesis. PLS (partial least squares) software was used in this study. According to research findings, reviews have a greater impact on buying decisions than rankings. Buy interest is influenced by reviews and ratings of 59%.
Co-Authors Bambang Sukamto Edi Suhara H. Fikriah Hamdan Rasyid Intan Puspita Rini Kunaenih Kunaenih Muhamad Ammar Muhtadi Muhammad Faisal Yunas muhammad iqbal yusri Nino Agung Perdana nur aida R Raihan Ratih Ayu Sekarini ritawati - Wiwin Wiwin