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All Journal Jurnal Mantik Jurnal Masohi Manis : Jurnal Manajemen dan Bisnis
Silfiena Siahainenia
Universitas Pattimura
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Manis : Jurnal Manajemen dan Bisnis

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THE EFFECT OF ONLINE PROMOTION, PRICE. AND PACKAGING ON SALES COMPETITIVENESS OF CULINARY PRODUCTS IN AMBON CITY AGAINST THE COVID-19 PANDEMIC Silfiena Siahainenia; Erlinda Tehuayo; Grace H. Tahaparry
Manis: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.4.1.59-67

Abstract

The research aims to analyze the effect of online promotion, price, and packaging on sales competitiveness. The number of respondens are 100 peoples and the sampling method is purposive sampling in which the sampling are businessmen who live in Batu Gajah, Waihaong, Benteng, and Batu merah Village, Ambon City. The research instrument uses Likert Scale to measure the response of respondents. The analysis tool used is multiple regression. The results show that online promotion, price, and packaging have a posititif effect on sales competitiveness.
Co-Authors Grace H. Tahaparry Payapo, Rukmuin Wilda Tehuayo, Erlinda