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All Journal Jurnal Mantik Jurnal Masohi Manis : Jurnal Manajemen dan Bisnis
Silfiena Siahainenia
Universitas Pattimura
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Pengaruh Orientasi Pesaing, Diferensiasi Produk, Positioning Produk Terhadap Kinerja Produk Gula Rendah Kalori Merek Tropicana Slim Di Kota Ambon Silfiena Siahainenia; Erlinda Tehuayo
Jurnal Masohi Vol 1 No 1 (2020): Jurnal Masohi
Publisher : DPD FDI Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/jmas.v1i1.284

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pesaing, diferensiasi produk dan positioning produk terhadap kinerja produk. Penelitian ini bersifat deskriptif dengan menggunakan kuesioner sebagai alat pengumpul data. Responden dalam penelitian ini sebanyak 100 orang, pengambilan sampel adalah dengan syarat atau purposive sampling. Metode analisis menggunakan Partial Least Square (PLS), menggunakan Smartpls ver3.0 meliputi uji validitas, uji reliabilitas, uji evaluasi model dan uji hipotesis. Hasil analisi menunjukan bahwa orientasi pesaing berpengaruh terhadap diferensiasi produk dengan nilai T-Statistik sebesar 5.880 lebih besar dari > 1.96, diferensiasi produk berpengaruh terhadap kinerja produk dengan nilai T-Statistik sebesar 2.341 lebih besar dari >1.96, diferensiasi produk berpengaruh terhadap positioning produk dengan nilai T-Statistik 9.816 loebih besar dari >1.96 dan positioning produk berpengaruh terhadap kinerja produk dengan nilai T-Statistik 4.692 lebih besar dari >1.96.
Contribution of Regional Tax Revenues and Retributions to Accelerate The Economic Recovery of Ambon City Post Pandemi Covid-19 Rukmuin Wilda Payapo; Silfiena Siahainenia
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to analyze whether the receipt of Regional Taxes and Regional Levies is able to contribute to the acceleration of the Economic Recovery of Ambon City. This research is a qualitative research with a case and field study approach . Data collection techniques are observation and literature review. The research was conducted in Ambon City in 2020-2022. The results showed that The contribution of Ambon City Regional Tax revenue in 2020 is very good with a contribution percentage of 92.66% and in 2021 it is 92, 87% in the very good category. The trend of increasing local tax revenues shows that the regional economic recovery is gradually improving. Local governments must make breakthroughs to accelerate community economic recovery in the tourism and transportation sectors. So that it can have an impact on increasing hotel, restaurant and tourism taxes while still paying attention to health protocols. However , the contribution of regional levies in Ambon City is very less. In 2020 the contribution of regional levies to PAD decreased to 7.31% and in 2021 to 7.12%. The contribution of regional retribution is in the very poor category, triggered by the declining contribution of the Garbage/Cleaning Service Retribution to PAD in Ambon City. Indeed, the Covid-19 pandemic does not have the potential to reduce the contribution of the Garbage/Cleaning Service Retribution to Ambon City PAD. In the presence or absence of the Covid-19 Pandemic, people should still pay the garbage retribution. Because the waste generated is still there every day. The Regional Government must design a collection system that is integrated in Regional Taxes and Regional Levies, so that the management of the Waste/Cleaning Service Retribution is more transparent and accountable. As well as the supervision of everyone involved in the management of the Ambon City Waste/Cleaning Service Retribution.
THE EFFECT OF ONLINE PROMOTION, PRICE. AND PACKAGING ON SALES COMPETITIVENESS OF CULINARY PRODUCTS IN AMBON CITY AGAINST THE COVID-19 PANDEMIC Silfiena Siahainenia; Erlinda Tehuayo; Grace H. Tahaparry
Manis: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.4.1.59-67

Abstract

The research aims to analyze the effect of online promotion, price, and packaging on sales competitiveness. The number of respondens are 100 peoples and the sampling method is purposive sampling in which the sampling are businessmen who live in Batu Gajah, Waihaong, Benteng, and Batu merah Village, Ambon City. The research instrument uses Likert Scale to measure the response of respondents. The analysis tool used is multiple regression. The results show that online promotion, price, and packaging have a posititif effect on sales competitiveness.
Co-Authors Grace H. Tahaparry Payapo, Rukmuin Wilda Tehuayo, Erlinda