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All Journal Indonesian Journal of Economics Application (IJEA)
Siti Nur Malihatus
STIE Ahmad Dahlan Jakarta
Economics, Econometrics & Finance

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Efektifitas Pemasaran UKM Berbasis Kayu Limbah: Studi Pada UKM Liidi Furniture Di Kecamatan Serpong, Kota Tangerang Selatan Atin Yuliati; Siti Nur Malihatus; Tri Iis Wardani; Erika Sekar Sawitri; Siti Maryama
Indonesian Journal of Economics Application (IJEA) Vol 1 No 1 (2018)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i1.165

Abstract

Marketing strategy is a very important thing for a company in which marketing strategy is a way of achieving the goal of a company, no exception, small and medium enterprises. This article reports the results of research marketing practices which is implemented by SMEs and studied their effectiveness. The elaboration of the results is discussed further in this article.
Co-Authors Atin Yuliati Erika Sekar Sawitri Siti Maryama Tri Iis Wardani