Indonesian Journal of Economics Application (IJEA)
Vol 1 No 1 (2018)

Efektifitas Pemasaran UKM Berbasis Kayu Limbah: Studi Pada UKM Liidi Furniture Di Kecamatan Serpong, Kota Tangerang Selatan

Atin Yuliati (STIE Ahmad Dahlan Jakarta)
Siti Nur Malihatus (STIE Ahmad Dahlan Jakarta)
Tri Iis Wardani (STIE Ahmad Dahlan Jakarta)
Erika Sekar Sawitri (STIE Ahmad Dahlan Jakarta)
Siti Maryama (STIE Ahmad Dahlan Jakarta)

Article Info

Publish Date
13 Jul 2018

Abstract

Marketing strategy is a very important thing for a company in which marketing strategy is a way of achieving the goal of a company, no exception, small and medium enterprises. This article reports the results of research marketing practices which is implemented by SMEs and studied their effectiveness. The elaboration of the results is discussed further in this article.

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Journal Info
Indonesian Journal of Economics Application (IJEA)
Website

Abbrev

IJEA

Publisher

Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Economics Application [IJEA] adalah jurnal yang diterbitkan oleh ITB Ahmad Dahlan Jakarta, dikhususkan bagi artikel ilmiah hasil penelitian mahasiswa sarjana strata satu, baik skripsi maupun Program Kreativitas Mahasiswa [PKM] bidang penelitian Kemristekdikti Republik ...