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ISMAIL MARJUKI
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education

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PENGARUH KOMUNIKASI PEMASARAN YANG TERPADU TERHADAP KEPUASAN DAN LOYALITAS NASABAH PADA TABUNGAN SIAGA PT BANK BUKOPIN CABANG PEKANBARU ISMAIL MARJUKI
Menara Ilmu Vol 12, No 80 (2018): Vol. XII Jilid 1 No.80 Febaruari 2018
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v12i80.644

Abstract

The aim of study is to investigate  direct and indirect effects of  integrated marketing communication toward customer satisfaction and customer loyalty. The population are customers of Siaga Saving Account PT Bank Bukopin Tbk Pekanbaru Branch. The sample consisted of 200 customer who were selected with a convenience sampling technique. The variables are advertising, direct marketing, sales promotion,personal selling and public relation  as independent variables, customer loyalty as dependent variable and customer satisfaction as an intervening variable. The data were analyzed with Fishbein analysis and path analysis by using SPSS 17 for windows.   The results show that  personal selling and public relation gives a positive and significant impact to both customer satisfaction or customer loyalty. Meanwhile, advertising, direct marketing, and sales promotion gives no significant impact to customer satisfaction and customer loyalty. Customer satisfaction no signifikan influences customer loyalty.It is recommended to depelove integrated marketing communications especially personal selling and public relation to make a good relationship with the customer and focused on market segmentation to promote a kind of product on create anew customer and have a good relationship with existing customer.  Keywords: Integrated Marketing Communicatin, Customer Satisfaction and Customer loyalty
PENGARUH MACAM AMELIORAN LOKAL DAN DOSIS LEGIN KORO TERHADAP PERTUMBUHAN DAN HASIL TANAMAN KORO PEDANG (Canavalia ensiformis L.) DI LAHAN MARJINAL TANAH GRUMUSOL Ismail Marjuki; Sri Endah Prasetyowati Susilaningsih; Maria Theresia Darini
JURNAL ILMIAH AGROUST Vol 2 No 2 (2018): Oktober
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This study aims to determine the effect of local ameliorant of types and the dosage of Legin bean on the Jack Bean plant. The research was conducted in March to July 2018 on the UPTD land in the Development of Food Crops and Horticulture Hatchery, Gading unit. Jl. Yogyakarta-Wonosari Km 33, Playen, Gading, Gunung Kidul District, Special Region of Yogyakarta, at an altitude of 200 meters above sea level and temperatures between 23-32 0C, in grumusol soil type. The study was arranged in Randomized Complete Block Design (RCBD) consisting of two factors and three replications. The first factor has the type of local ameliorant consisting of chicken manure and gamal green fertilizer. The second factor has the dose of legin koro which consists of three levels, namely: without legin koro dose, 50 g dose of legin koro, and 100 g legin koro. The observation variables included the plant height, number of leaves, production branches, plant fresh weight, plant dry weight, number of active root nodules, number of pods per plant, pod length per plant, dry pod weight per plant, weight of 100 seeds, and yield per hectare analysis. The result of the study showed no interaction between the treatment of local ameliorant and legin bean dosages on all observation variables, the type of ameliorant did not affect to plant growth, but increase the yield of seeds per hectare and the dosage of legin bean did not affect plant growth, but increase the yield of seeds per hectare
Co-Authors Maria Theresia Darini Sri Endah Prasetyowati Susilaningsih