Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) DedikasiMU: Journal of Community Service
Kurnia Kurnia
Sekolah Tinggi Ilmu Ekonomi Indonesia, Surabaya
Religion Humanities Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemanfaatan Aplikasi Keuangan Digital untuk Mewujudkan UKM Handal Juwita Sari; Titik Mildawati; Yahya Yahya; Kurnia Kurnia
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 5, No 2 (2022): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v5i2.13976

Abstract

The government's program "Belanja di Warung Tetangga" is one of the efforts to increase sales transactions at traditional grocery stores (Toko kelontong). On the other hand, with restrictions on the public's movement space due to an appeal from the government to suppress the spread of COVID-19, people's spending behavior has begun to change. If you usually shop at the supermarket, stay at home and shop at the store near your house. This shows the fact that traditional grocery store buyers have indeed declined, but sales of household goods have continued. Sales of basic commodities are still operating. Traditional Grocery stores cannot control people's purchasing power because indeed the global economic conditions are not good, but their business does not immediately close. Therefore, while surviving in the midst of a pandemic, it is possible that traditional grocery stores can streamline their operations. This STIESIA’s teams activity with traditional grocery store business partners outlines solutions to traditional grocery store problems, through financial management using the "buku warung" application. The Stiesia's teams, acts as a facilitator as well as a companion from the the traditional grocery store with the developer of the Buku Warung. The fundamental contribution of this activity is the improvement of traditional grocery stores in managing their financial effectiveness. Increasing the understanding of traditional grocery store regarding digital financial records and opening up the insight of owners on current technological developments. The hope is, during this pandemic, traditional grocery stores can survive and be able to perform financial efficiency.
SOSIALISASI STRATEGI REBRANDING PADA UMKM PRODUK KREATIF DI KABUPATEN GRESIK Nur Laily; Ikhsan Budi Rihardjo; Prijati Prijati; Kurnia Kurnia; Yudhi Sidharta
DedikasiMU : Journal of Community Service Vol 4 No 4 (2022): Desember
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v4i4.4826

Abstract

Bisnis UMKM merupakan bidang yang sangat luas salah satunya sektor produk kreatif. Ragam produk kreatif atau kerajinan tangan memiliki nilai jual yang tinggi, keunggulannya terletak pada Keunikan dan artistiknya. Tantangan utama yang dihadapi UMKM kerajinan adalah mayoritas belum memiliki brand yang bisa menarik konsumen dan meningkatkan penjualan . Pelaku UMKM Kerajinan di Kabupaten Gresik masih belum menemukan brand yang sesuai dengan identitas produknya, hal ini disebabkan UMKM belum memahami ilmu branding. Karena itu diperlukan pelatihan dan pendampingan strategi branding . Diharapkan dengan menerapkan Strategi rebranding, UMKM kerajinan mampu untuk memperbarui citra brand, dengan memberikan nama baru, simbol, atau perubahan desain untuk merek yang sudah ada. Tujuannya untuk menciptakan identitas yang berbeda untuk sebuah brand, dari pesaingnya di pasar, dengan rebranding akan semakin mendekatkan hubungan baik di antara konsumen dengan UMKM, dapat memperbarui kondisi UMKM sesuai dengan perkembangan perekonomian, untuk memperkenalkan nilai-nilai baru UMKM Kerajinan, dengan penyesuaian nilai hingga keinginan konsumen, produk UMKM kerajinan akan semakin banyak dikenal dan diminati, dampaknya keuntungan UMKM kerajinan akan semakin meningkat dan mampu bersaing dengan kompetior.
Co-Authors Ikhsan Budi Rihardjo Juwita Sari Mildawati, Titik Nur Laily Prijati Prijati yahya yahya Yudhi Sidharta