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Genep Sukendro
Fakultas Ilmu Komunikasi, Universitas Tarumanegara
Social Sciences

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Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi “Ayo Wisata ke Sumatera” PT. Sido Muncul) Ariel Sarototonafo; Widayatmoko Widayatmoko; Genep Sukendro
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 1, No 4 (2012): Januari 2012
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.241 KB) | DOI: 10.24329/aspikom.v1i4.35

Abstract

Symbols of local culture especially Nias on TVC (Television Commercial) Kuku Bima Ener-G, version of “Let’s Travel to North Sumatra” from PT. Sidomuncul. Authors conducted a case study of the culture that campaigned Sidomuncul advertising through television media. The study was conducted using a critical research paradigm, which aim uncover Nias cultural symbols in the TVC of products Kuku Bima Ener-G PT Sidomuncul. The results suggested that the symbols used for Nias cultural values embodied in these symbols siding with the values espoused by Sidomuncul.
Co-Authors Ariel Sarototonafo Widayatmoko, Widayatmoko