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All Journal Jurnal ASPIKOM Coverage: Journal of Strategic Communication
Helpris Estaswara
Universitas Pancasila
Languange, Linguistic, Communication & Media Social Sciences

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Defining Communication Problems in Stakeholder Relations Based on Stakeholder Theory Helpris Estaswara
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.540

Abstract

Relationship with stakeholders has been widely seen as a communication phenomenon. Indeed, communication has long played an essential role in stakeholder theory. This study analyzed stakeholder relations in the communication discipline, which still left a room for review, based on stakeholder theory in the context of company management. Specifically, this study focused on both concepts in stakeholder relations, which was studied in communication science, and stakeholder theory, which was grounded on business ethics and strategic management. The concepts were analyzed using a social-oriented framework, and the aim was to disentangle and make evident the communication problems in this issue. The study used a literature review, to map the body of knowledge, and a qualitative approach based on a multi-disciplinary perspective. This study recommended that stakeholder relations be a communication discipline, and it should examine stakeholders based on two interrelated analyses, namely normative and strategic. Stakeholder relations should focus on normative-ethical studies, which were rooted in idealism. The strategic-operative aspects, which originated from realism, by contrast, could be delegated to other disciplines, such as public relations, organizational communication, corporate communication, strategic communication, to communication management.
Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital Helpris Estaswara; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.99 KB) | DOI: 10.35814/coverage.v9i1.1111

Abstract

Managing stakeholders in the era of digital society become more complicated and the corporate crisis is highly potential to come forward. Consequently, to develop a long-term profitable relationship with the stakeholders requires dialogue based method. However, many corporate implement stakeholder relationship model remain derived from the understanding that corporate is the centre of all stakeholders, or corporate-centric model. A new model of system-centric than proposed in order to deal with the stakeholders in the era of digital society. The model implies that the corporate will be no longer being a central of stakeholders. It means the position of the corporate being a part of the system and involve symmetrical two-way communication strategy. This paper aimed at, firstly to elaborate a social network that would be potential to create the crisis if the corporate is not implementing the system-centric model that requires the development of multi-stakeholders learning dialogues. Secondly, it also analyzed the steps should be taken into account in order to transform traditional model toward symmetrical communication model of stakeholder relationship. Furthermore, method of literature review was applied as a basis of theoretical construction on stakeholder relationship model that should be engaged in avoiding of the crisis.
Memaknai Strategic Communication Helpris Estaswara; Umar Halim; Badari Burhan
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1725

Abstract

Strategic communication merupakan konsep dan kajian yang relatif baru dalam ilmu komunikasi. Sebelumnya, konsep strategic communication banyak digunakan dalam kajian militer dan ilmu pemerintahan terkait dengan internasional relations. Sebagai konsep baru, tidak mengherankan jika banyak perbedaan pandangan tentang makna strategic communication, terkait dengan posisi ilmu komunikasi, kesamaanya dengan public relations dan corporate communication, sampai paradigma yang digunakan. Artikel ini telah mengeksplorasi berbagai makna tentang strategic communication dengan tujuan memaknai strategic communication yang berbasis ilmu komunikasi dengan menolak sikap taken-for-granted sebagai bagian dari management strategy. Berangkat dari penjelasan tersebut dan dengan menggunakan metode literature review, strategic communication dimaknai sebagai proses komunikasi antar aktor dalam organisasi yang diwujudkan dalam bentuk interaksi yang saling memahami dan bekerjasama untuk mencapai tujuan organisasi dengan berbasis paradigma postmodernisme.
Co-Authors Badari Burhan Diana Anggraeni Umar Halim