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All Journal Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Coverage: Journal of Strategic Communication Jurnal Komunikasi Global Jurnal Publish (Basic and Applied Research Publication on Communications)

Diana Anggraeni

Fakultas Ilmu Komunikasi Universitas Pancasila

Author-ID : 3086361

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document

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Articles

GAP KOMUNIKASI ANTARGENERASI DALAM PENGELOLAAN RADIO KOMUNITAS DI WILAYAH URBAN Diana Anggraeni; Sarwititi Sarwoprasodjo; Amiruddin Saleh; Andi Faisal Bakti
Jurnal Penelitian Komunikasi dan Pembangunan Vol 22, No 1 (2021): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31346/jpikom.v22i1.3398

Radio komunitas didirikan untuk melayani kepentingan dan kebutuhan komunitas. Akan tetapi, dalam perkembangannya, radio komunitas tidak dapat sepenuhnya beroperasi sesuai aspirasi anggotanya. Radio komunitas juga harus beradaptasi dengan beragam perkembangan agar dapat mempertahankan kelangsungan eksistensinya. Penelitian yang dilakukan di Radio Komunitas Dapur Remaja (RKDR) di Cinangka, Sawangan, Depok, Jawa Barat ini bertujuan untuk mengkaji gap komunikasi antargenerasi dalam pengelolaan radio komunitas di perkotaan setelah generasi kedua memimpin manajemen. Penelitian ini menggunakan paradigma konstruktivis kritis. Pengumpulan data dilakukan melalui FGD, wawancara mendalam, dan observasi lapangan. Hasil penelitian menemukan bahwa terjadi gap komunikasi antara pengelola baru dengan anggota komunitas lama, yang disebabkan adanya perubahan pola interaksi komunikasi secara sosial dan budaya, yang berdampak pada perbedaan pemahaman mengenai pengelolaan radio komunitas. Pengelola radio komunitas, yang merupakan generasi muda, dianggap kurang mengakomodasi kegiatan komunitas sebelumnya dan lebih fokus memikirkan strategi baru untuk mendulang profit dari radio komunitas, sehingga partisipasi komunitas, nilai-nilai dan kepentingan komunitas kurang diperhatikan.

Pengaruh Marketing Public Relations Terhadap Citra Merek: Studi Pada Restoran Joe’s Grill Swiss-Belhotel Jeanica Christria; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.369 KB)

Restaurant business in Indonesia is now more promising. Hanging out in restaurants has now become a teen and executive lifestyle. This increasingly tight competition makes restaurant manajer to market their restaurants, trying to instill a good brand image to consumers through public relations marketing activities needs to be done. This study aims to determine the effect of public relations marketing activities on brand image at the restaurant Joe's Grill Swiss-Belhotel Mangga Besar. Type of this research is explanative quantitative. The samples used were 61 consumers selected at random on the day of sampling. Methods Data collection using survei with questionnaires as instrument. The results of this study indicate that the variables of marketing public relations activities have a significant influence on brand image (R = 0.776) of Joe's Grill Restaurant Swiss-Belhotel Mangga Besar. The correlation level of the two variables is very strong that is 88.1%.

Pemasaran Sosial Program Peduli Gizi Balita oleh Puskesmas Bojonggede Bogor Immasyari Amruroh; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.347 KB)

Malnutrition’s problem is still one of the problems in Indonesia. Puskesmas Bojonggede as a health service unit in Bojonggede sub-district has made efforts to overcome by providing information about balanced nutrition informatively. Through the social marketing Care for Nutrition Toddlers Puskesmas Bojonggede intends to persuade the target audience and increase mother awareness in terms of giving nutritious food on her toddler. This study aims to describe the communication process on the social marketing of Nutrition Care of Toddlers conducted by Bojonggede Public Health Center in RW 06 Village Rawa Panjang, Bogor. Concept in this research consists of social marketing concepts, social change campaigns, and social marketing communications. This research using a qualitative descriptive research to give a detailed description about communication process on social marketing of Child Nutrition Care at RW 06 Village Rawa Panjang, Bogor. Results of this study indicate that the communication process on the social marketing of Nutritional Care of Toddlers can improve the knowledge of target adopter on balanced nutrition. But it has not been able to shape the awareness of adopter targets to voluntarily provide nutritious food for their children. This is due to the limited means and location of information dissemination on balanced nutrition, target adopter economic factors, and preoccupation of each target adopter.

Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital Helpris Estaswara; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Managing stakeholders in the era of digital society become more complicated and the corporate crisis is highly potential to come forward. Consequently, to develop a long-term profitable relationship with the stakeholders requires dialogue based method. However, many corporate implement stakeholder relationship model remain derived from the understanding that corporate is the centre of all stakeholders, or corporate-centric model. A new model of system-centric than proposed in order to deal with the stakeholders in the era of digital society. The model implies that the corporate will be no longer being a central of stakeholders. It means the position of the corporate being a part of the system and involve symmetrical two-way communication strategy. This paper aimed at, firstly to elaborate a social network that would be potential to create the crisis if the corporate is not implementing the system-centric model that requires the development of multi-stakeholders learning dialogues. Secondly, it also analyzed the steps should be taken into account in order to transform traditional model toward symmetrical communication model of stakeholder relationship. Furthermore, method of literature review was applied as a basis of theoretical construction on stakeholder relationship model that should be engaged in avoiding of the crisis.

Penggunaan Saluran Komunikasi Untuk Memenuhi Kebutuhan Informasi Wanita Pengusaha Kuliner Kota Depok Diana Anggraeni; Mashadi Said; Diah Febrina
Jurnal Komunikasi Global Vol 8, No 1 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

The culinary business today is one of the most sought-after business alternatives in Depok. This can be seen that out of 1000 business actors in Depok in 2018, most of them are doing business in the culinary sector. Because the development of the culinary business is increasing rapidly, culinary entrepreneurs, especially women, need various information related to this business. This study aims to find out the communication channels used by women culinary entrepreneurs in Depok to meet their information needs. This study uses a quantitative approach with a survey method. The sample was chosen using a purposive sampling technique based on the characteristics of women who have culinary business, both online and offline. Data were collected by sending questionnaires online through a google form. Within two weeks, as many as 96 respondents were willing to fill out and return the questionnaire. The results of the study show that in the current technological development, the role of communication channels is crucial to support culinary business activities. Various types of culinary information are obtained very quickly when smart business actors utilize the right communication channels. The majority of women culinary entrepreneurs in Depok use communication channels through group chat and interpersonal communication channels, such as friends and family.

Pengaruh Terpaan Media Terhadap Minat Berkunjung pada Sial Interfood Expo Jakarta 2022 Diana Anggraeni; Tabitha Deborah
Jurnal Publish (Basic and Applied Research Publication on Communications) Vol 1 No 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Sektor kuliner kini menunjukkan berbagai upaya kebangkitan setelah lumpuh akibat munculnyapandemi Covid-19 pada Maret 2020 di Indonesia. Salah satunya adalah hadirnya event SIALInterfood Expo 2022 harapannya menjadi langkah pasti untuk keberlanjutan usaha bagi pelakuusaha kuliner. Penyelenggara event ini menggunakan Instagram sebagai media promosinya,sehingga masyarakat dapat hadir di pameran SIAL Interfood 2022. Sifat interaktivitas, biaya,jangkauan audiens yang lebih luas dan spesifik menjadikan media sosial Instagram mampumenjangkau penggunanya serta mendorong penggunanya untuk berkunjung. Tujuan daripenelitian ini yaitu untuk mengetahui pengaruh terpaan media Instagram terhadap minatberkunjung pengguna Instagram @interfoodexpo. Penelitian ini menggunakan pendekatankuantitatif eksplanatif dengan paradigma positivisme dengan unit analisisnya yaitu followers@interfoodexpo. Pengambilan sampel menggunakan teknik probabilitas sebanyak 100 responden.Pengambilan data dengan menyebarkan kuesioner menggunakan google form melalui directmessage Instagram, Whatsapp chat, dan Twitter. Hasil penelitian menunjukkan terpaan mediasosial Instagram berpengaruh signifikan terhadap minat berkunjung pada SIAL Interfood Expo2022. Temuan lainnya mengungkapkan nilai pengaruh terpaan media termasuk cukup tinggi yakni31,2%, sementara itu sebesar 68,8% dipengaruhi oleh faktor lainnya yang tidak disebutkan danditeliti dalam penelitian ini. Saran untuk penelitian selanjutnya diharapkan dapat meneliti denganmenggunakan pendekatan kualitatif mengenai responden dari penelitian ini yang didominasi olehgender perempuan.

Co-Authors Amiruddin Saleh Andi Faisal Bakti & Venny Eka Meidasari Helpris Estaswara Immasyari Amruroh Jeanica Christria Mashadi Said Tabitha Deborah

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