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All Journal Jurnal Manajemen Universitas Bung Hatta Nusantara Science and Technology Proceedings
Umar Mansur
Nusa Putra University, West Java, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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K-Pop Marketing Tactics That Build Fanatical Behavior Andri Ardhiyansyah; Dwi Putri Maharani; Sintia Permata Sari; Umar Mansur
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1007

Abstract

Kpop fans are known for their loyalty, they support their idols by buying albums, streaming music videos (MV), following concerts, fan meetings, fanservice, and many more. K-Pop fans are synonymous with fanaticism where K-pop fans are never separated from goods or merchandise related to their idols such as albums, lightsticks, photo cards, and other merchandise or by coming to every fan meeting, fan sign, Showcase, and idol concert. K-Pop fans are always considered excessive and always consumptive, and fan fanaticism is shown by joining the K-Pop fan community as their existence in providing information about K-Pop idols. This study aims to collect and analyze articles related to K-Pop marketing that causes fanaticism towards K-pop fans. The design used is a literature review, a critical analysis of the research being carried out on a specific topic of a scientific section. articles are collected using search engines such as Scopus and Google Scholar. Based on the articles collected, it is found that an interesting album and a concert that makes a happy experience can build a sense of love that leads to fanatical behavior. The album marketing strategy carried out by the South Korean entertainment agency makes K-Pop fans consume which is not only driven by efforts to meet their needs, but they have a sense of satisfaction from buying the K-Pop album
The Effect of Workload on Turnover Intention with Job Satisfaction as an Intervening Variable Nurullita Aprillianti; Umar Mansur; Harini Fajar Ningrum
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i1.20875

Abstract

This study has the aim of knowing how the impact of the workload of Turnover Intention with job satisfaction becomes an intervening variable at the Garment X employee department employees in Sukabumi. This type of research is quantitative with the survey method. By utilizing the Slovin formula, the number of samples was 94 of the 1602 populations. Research variable data is managed using SPSS 25. The data analysis technique used is the path analysis path (a development analysis technique of a double linear regression model), coefficient of determination (R²), hypothesis testing. The results of this study show that the workload has a positive and meaningful impact on turnover intention, the workload has a negative and significant effect on job satisfaction, job satisfaction has a negative impact and means to turnover intention, and the results of the path analysis show that job satisfaction can be intermediary variables of the workload of Turnover Intention. This means that the number of jobs delegated for employees can result in decreasing employee job satisfaction so that it will have an impact on the increasing desires of employees to leave their work.
Co-Authors Andri Ardhiyansyah Dwi Putri Maharani Fajar, Harini Ningrum Nurullita Aprillianti Sintia Permata Sari