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Sikap Konsumen Pada Toko Daring Produk Fesyen di Indonesia Ardhiyansyah, Andri; Nugroho, Sahid Susilo
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 1 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

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The development of technology at this time can facilitate someone in finding the product they want. This is because the availability of information, and access services that can allow someone to get what they want. Fashion products become the influence of various industries, because in the present day someone wants to look neat and fashionable, therefore there are many online businesses with fashion products that exist in Indonsesia. The development of online fashion products can not be separated from the quality of websites that offer convenience, completeness of products and information about products online. However, there are constraints in shopping online that consumers can not feel and see the product directly. Consumers can only read product information through online catalogs and read comments by previous consumers. The purpose of this study is to determine consumer attitudes in online shopping with the quality of websites, electronic worth of mouth, perceived benefits and consumer trust in shopping online. This study uses 220 respondents who have been shopping for fashion products online with purchases less than six months and spread throughout the territory of Indonesia. Data testing is done by using SEM with AMOS software. The findings show that not all the variables tested have significant and expected results. Electronic worth of mouth of the beliefs and perceived benefits in consumer attitudes of online shopping is not significant. This is because, this research is a research attitude toward behavior. It will be difficult to measure the consistency of one's behavior to stay the same between one behavior and another.

The effects of online customer reviews and online customer ratings on purchasing intentions in west java marketplaces Naomi, Intan Prilia; Ardhiyansyah, Andri
INOVASI Vol 17, No 4 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Technological developments are overgrowing; one of the technologies that are developing is the internet. Technological advances from the internet have led to changes in consumer lifestyles; the changes referred to are consumers who are interested in online shopping activities. However, online shopping is significantly different from offline shopping, where consumers cannot directly assess the product to be purchased. This difference is also a risk for potential consumers when shopping online. So to get information about the product that will be purchased, prospective consumers will use online customer reviews and online customer ratings in the marketplace. This study aims to determine whether online customer reviews and online customer ratings affect buying interest in the marketplace in West Java, either partially or simultaneously. The sample was determined by the non-probability sampling method with 140 respondents and using multiple regression analysis. Based on the study results, it is known that online customer reviews and online customer ratings have an effect of 56.8% on buying interest.

Analysis of the Influence of Factors Affecting Purchase Intention of Premium Items in MOBA-Type Online Games Andri Ardhiyansyah; Favian Firwan Firdaus; Bayu Aji Aritejo
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 4, No 2 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v4i2.3651

Increased mobile gaming revenue can’t be separated from the rapid growth of technology, especially on smartphones. The popularity of free-to-play games also supports the increase in mobile gaming revenue. The Mobile Legends and AoV, games with Multiplayer Online Battle Arena type, are popular today, where they can be played on any smart phone anywhere and anytime. One of the main commodities in this game is the premium items. to get the virtual goods players have to exchange some money that can be purchased through google play store or electronics stores. The purpose of this research is to analyze the effect of enjoyment value, character competency value, visual authority value, monetary value, character identification, and the satisfaction of the game against the intention of repurchase. This research uses survey method to collect data. The Sampling method is non- probabilities with purposive sampling approach. The number of samples in this study is 130 respondents, with the criteria playing a Mobile Legends or AoV and make purchases of premium items on the games. Hypothesis testing was analyzed using multiple linier regression. The result of hypothesis testing shows that the six independent variables, namely the value of pleasure, the value of character competence, the value of visual authority, the value of money, the character identification, and the satisfaction of the game have a positive effect on the intention of repurchasing premium items.

K-Pop's popularity strategy in the international arena Ayu Nur Aini; Muhammad Fahmi; Andri Ardhiyansyah; Bagja Rahma Putra
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1006

This study aims to identify the successful strategy of K-pop music so that it can enter the global market from talent search to marketing. This study uses the literature review method, in this study we find that the success of the K-pop industry is the result of the strategy. such as in developing the talent of a girl band or boyband candidate using the “idol farm system” system, then using offline and online promotions. besides that the agency implemented and learned about the 4.0 marketing system. by seeking segmentation, performs 5 stages of methods of bringing in consumers, namely being aware, interested (appeal), seeking (ask), taking action (act), and supporting (advocate). Apart from the 5 approaches, there are 4 stages in marketing music, namely introducing 4.0 consumers, then doing human-oriented marketing, then doing online and offline marketing, and engagement marketing for brand affinity. To enter the international market, K-pop already has many advantages because it already has its genres and characteristics, in K-pop music also contains modernized traditional elements.

K-Pop Marketing Tactics That Build Fanatical Behavior Andri Ardhiyansyah; Dwi Putri Maharani; Sintia Permata Sari; Umar Mansur
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1007

Kpop fans are known for their loyalty, they support their idols by buying albums, streaming music videos (MV), following concerts, fan meetings, fanservice, and many more. K-Pop fans are synonymous with fanaticism where K-pop fans are never separated from goods or merchandise related to their idols such as albums, lightsticks, photo cards, and other merchandise or by coming to every fan meeting, fan sign, Showcase, and idol concert. K-Pop fans are always considered excessive and always consumptive, and fan fanaticism is shown by joining the K-Pop fan community as their existence in providing information about K-Pop idols. This study aims to collect and analyze articles related to K-Pop marketing that causes fanaticism towards K-pop fans. The design used is a literature review, a critical analysis of the research being carried out on a specific topic of a scientific section. articles are collected using search engines such as Scopus and Google Scholar. Based on the articles collected, it is found that an interesting album and a concert that makes a happy experience can build a sense of love that leads to fanatical behavior. The album marketing strategy carried out by the South Korean entertainment agency makes K-Pop fans consume which is not only driven by efforts to meet their needs, but they have a sense of satisfaction from buying the K-Pop album

The effects of online customer reviews and online customer ratings on purchasing intentions in west java marketplaces Intan Prilia Naomi; Andri Ardhiyansyah
INOVASI Vol 17, No 4 (2021): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v17i4.10224

Technological developments are overgrowing; one of the technologies that are developing is the internet. Technological advances from the internet have led to changes in consumer lifestyles; the changes referred to are consumers who are interested in online shopping activities. However, online shopping is significantly different from offline shopping, where consumers cannot directly assess the product to be purchased. This difference is also a risk for potential consumers when shopping online. So to get information about the product that will be purchased, prospective consumers will use online customer reviews and online customer ratings in the marketplace. This study aims to determine whether online customer reviews and online customer ratings affect buying interest in the marketplace in West Java, either partially or simultaneously. The sample was determined by the non-probability sampling method with 140 respondents and using multiple regression analysis. Based on the study results, it is known that online customer reviews and online customer ratings have an effect of 56.8% on buying interest.

The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi Pipit Eriyanti; Andri Ardhiyansyah
Insight Management Journal Vol. 3 No. 2 (2023): January
Publisher : Forum Kerjasama Pendidikan Tinggi

This study aims to determine the effect of trust, convenience, quality of information on purchase decisions at the shopee marketplace (a case study of the Sukabumi community). The research population is consumers who have made purchases online at the shopee site. The sample is 55 people using purposive sampling method. Data collection is carried out using a questionnaire. Data were analyzed using multiple linear regression analysis using the SPSS program. The results of the research show that Trust has a positive and significant effect on purchase decision, convenience has a positive and significant effect on purchase decision, information quality has a positive and significant effect on purchase decision

The Influence of Service Quality Level and Price on JNE Customer Satisfaction Bandung City Branch Express Jimmy Maming; Heliani; Andri Ardhiyansyah
The Es Economics and Entrepreneurship Vol. 1 No. 01 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

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When customers are satisfied, harmonious relations between producers and buyers are established, a good basis for repeat purchases is formed, and recommendations are formed by word of mouth, which benefits the company. Customers enjoying service can be seen as a situation where the expectations of service consumers are following those obtained from the services provided to consumers. Customers will be disappointed if the company's services do not meet their expectations. This writing uses a quantitative research approach. The focus of this research is the influence of the level of service quality and price on customer satisfaction. The location of this research was conducted at JNE Express Bandung City Branch. Based on the discussion, 1) service quality has a positive and significant effect on customer satisfaction; 2) price has a positive and significant effect on customer satisfaction, and 3) service quality and price have a simultaneous effect on customer satisfaction. As for suggestions and recommendations to related parties, JNE Express at JNE Express Bandung City Branch is expected to be able to improve service quality and prices to increase customer satisfaction.

Omnichannel Changing Hedonic Motivational Behavior? Creating Shopping Experience and Satisfaction Against Consumer Loyalty Andri Ardhiyansyah; Ujang Badru Jaman
The Es Economics and Entrepreneurship Vol. 1 No. 03 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i03.36

Omnichannel is a new channel that can solve the current problems with consumers. The main objective of this study is to analyze whether there is an influence of omnichannel media on the nature of the hedonic motivation of consumers in making transactions. This study uses a quantitative approach to the survey method. Respondents in this study were 250 respondents spread throughout Indonesia using Smart-PLS 3. The results of this study where Consumer Experience affects Consumer Loyalty, where a good consumer experience will increase consumer loyalty. Consumer Satisfaction affects Consumer Loyalty; if consumers are satisfied, it will increase customer loyalty. Habit influences the Consumer Experience, where consumer habits in buying a product or service will enhance the consumer experience. Habit influences Consumer Satisfaction, where positive habits when purchasing a product or service will increase consumer satisfaction. Hedonic motivation affects the Consumer Experience, where integrated online and offline purchasing channels will make it easier for consumers to shop.

Inovasi Berkelanjutan: Pendekatan Kolaboratif untuk Mengatasi Tantangan Sosial-Ekonomi di Provinsi Jawa Barat Andri Ardhiyansyah; Nur Wahyuning Sulistyowati; Nanda Hidayati; Esti Handayani
Jurnal Pengabdian West Science Vol 2 No 06 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v2i6.451

Studi ini mengkaji peran inovasi berkelanjutan dan pendekatan kolaboratif nya dalam mengatasi tantangan sosio-ekonomi di Provinsi Jawa Barat, Indonesia. Provinsi ini menghadapi berbagai masalah yang signifikan, termasuk pertumbuhan penduduk yang cepat, infrastruktur yang tidak memadai, pengangguran, degradasi lingkungan, dan ketidaksetaraan pendapatan, yang menghambat pembangunan berkelanjutan. Penelitian ini menggunakan desain penelitian dengan metode campuran, yang menggabungkan survei kuantitatif dan wawancara kualitatif serta kelompok fokus untuk mengumpulkan data. Temuan penelitian ini menunjukkan bahwa praktik inovasi berkelanjutan berkontribusi terhadap pertumbuhan ekonomi, perlindungan lingkungan, dan inklusi sosial. Mekanisme kolaborasi dan kemitraan yang melibatkan lembaga pemerintah, organisasi sektor swasta, lembaga penelitian, lembaga swadaya masyarakat, dan masyarakat lokal memainkan peran penting dalam memfasilitasi inovasi berkelanjutan. Praktik inovasi berkelanjutan yang berhasil di Provinsi Jawa Barat, seperti proyek energi terbarukan, teknik pertanian ramah lingkungan, dan sistem pengelolaan limbah terpadu, memiliki dampak positif terhadap penciptaan lapangan kerja, kelestarian lingkungan, dan kesejahteraan masyarakat. Studi ini menekankan pentingnya kebijakan yang mendukung, struktur tata kelola yang efektif, peningkatan kapasitas, dan partisipasi inklusif dalam mempromosikan inovasi berkelanjutan. Studi ini memberikan rekomendasi untuk memperkuat kemitraan multi-pemangku kepentingan, mendukung peningkatan kapasitas dan pertukaran pengetahuan, mendorong koherensi dan integrasi kebijakan, mendorong pendekatan inklusif, serta membangun kerangka kerja pemantauan dan evaluasi. Dengan menerapkan rekomendasi-rekomendasi ini, Provinsi Jawa Barat dapat meningkatkan upaya inovasi berkelanjutan dan secara efektif mengatasi tantangan sosial-ekonomi, sehingga membuka jalan menuju masa depan yang lebih berkelanjutan dan sejahtera. Studi ini berkontribusi pada pengetahuan yang sudah ada tentang pembangunan berkelanjutan, manajemen inovasi, dan tata kelola kolaboratif, memberikan wawasan bagi para pembuat kebijakan, pelaku usaha, dan masyarakat untuk mendorong praktik inovasi berkelanjutan dan mencapai tujuan pembangunan berkelanjutan.

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