Article Per Year (5 Year)
p-Index From 2019 - 2024
1.037
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT) International Journal of Business, Law, and Education Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) West Science Journal Economic and Entrepreneurship
Irawan Yuswono
STIE Totalwin
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH METODE MARKETING ONLINE DAN OFFLINE TERHADAP PENINGKATAN OMSET UMKM PADA SITUASI PANDEMI COVID-19 Gustyana Indrasmitha; Irawan Yuswono; Sari Rahmadhani
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 13 No 1 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.437 KB) | DOI: 10.36694/jimat.v13i1.403

Abstract

Penelitian ini terkait dengan situasi pandemi covid-19 yang melanda Indonesia, membuat UMKM melakukan perubahan cara penjualan. UMKM melakukan upaya dengan metode pemasaran untuk memecahkan masalah. Cara pemasaran harus sesuai dengan kondisi masyarakat yang terkena dampak. Penelitian ini mengkaji penggunaan metode pemasaran offline dan pemasaran online apakah dapat meningkatkan penjualan. Objek penelitian ini adalah responden yang berasal dari konsumen UMKM di toko buah Pak Desaya. Dimana UKM yang bergerak di bidang pemasaran sayur dan buah mengalami penurunan omzet penjualan. Hasil penelitian menunjukkan bahwa pemasaran offline dapat berpengaruh positif terhadap peningkatan omset penjualan. Pemasaran offline menciptakan nilai bagi pelanggannya dan membangun hubungan pelanggan yang baik dan mengambil nilai lebih dari tanggapan pelanggan sebagai imbalannya. Demikian juga pemasaran online berdampak positif terhadap peningkatan omset, karena mampu membangun dan menjaga hubungan dengan pelanggan. Kegiatan penjualan online dapat memfasilitasi pertukaran ide, produk, dan layanan yang dapat memuaskan konsumen
PARETO SALES NETWORK ASSET AS CRITICAL SOURCES OF COMPETITIVE ADVANTAGE : A RESOURCE-BASED VIEW PERSPECTIVE Irawan Yuswono; Sari Rahmadhani
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 12 No 1 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532 KB) | DOI: 10.36694/jimat.v12i1.406

Abstract

Relationship skills can create a sales network and become an important part of a company to increase competitive advantage. The purpose of this study is to identify the inconsistency of the relationship between relational capability in competitive advantage and Pareto sales network assets as a mediator. The sample of this study came from food and beverage SME owners around the city of Semarang, Central Java. Respondent data was collected from 202 small and medium business sectors through questionnaires and interviews. This study used SEM-PLS for analysis. The results of the study found that (1) relational capability had a positive and significant effect on Pareto sales network assets; (2) relational capability has a positive and significant effect on competitive advantage; (3) Pareto sales network assets have a positive and significant effect on competitive advantage; (4) the greater the influence of relational capability on competitive advantage through Pareto sales network assets. The role of Pareto sales network assets has the potential to be a high leverage for competitive advantage in SMEs.
Pembinaan Pengelolaan Keuangan Dan Pengembangan Brand Pada Produk UMKM Di Kelurahan Manyaran Sari Rahmadhani; Irawan Yuswono; Dwi Yanto; Dina Dwi Ningrum
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 1 (2023): Februari: Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i1.534

Abstract

Pandemi virus Covid-19 berdampak pada UMKM di Indonesia, khususnya UMKM di kecamatan Semarang Barat. Tim PkM STIE Totalwin Semarang Jawa Tengah bertugas melaksanakan kegiatan pengabdian masyarakat ini. Kegiatan ini memberikan dampak yang signifikan bagi masyarakat khususnya para pelaku UMKM di Kabupaten Semarang Barat dengan sambutan yang hangat dan antusias dari kegiatan ini. Peserta sosialisasi aktif mendapatkan informasi dan pengetahuan tentang pengelolaan keuangan yang baik sehingga dapat memperkuat permodalan UMKM. Pengembangan brand produk merupakan puncak dari keseriusan UMKM dalam memperbaiki kondisi persaingan yang semakin ketat. Hasil evaluasi kegiatan Pengabdian Kepada Masyarakat dapat memberikan dampak positif dan dapat digunakan untuk meningkatkan strategi bisnis UMKM.
Bibliometric Analysis of the Term “Entrepreneurial Motivation” Andi Mudassir; Irawan Yuswono; Paul Usmany; Lexi Jalu AJi
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.548

Abstract

This study presents a comprehensive bibliometric analysis of the term "Entrepreneurial Motivation," reflecting the extensive scholarly interest in the determinants that incite individuals to undertake entrepreneurial endeavors. Utilizing a dataset from reputable databases such as Scopus, this research elucidates the evolution of entrepreneurial motivation as a concept and its significance in the entrepreneurship literature. We investigate key thematic clusters, seminal works, influential authors, and collaboration patterns in the field. Additionally, we explore publication trends in leading journals and identify research lacunae and emerging trends that signal future scholarly directions. Our findings indicate a robust engagement with factors such as educational background, personal traits, and socio-economic impacts, including the influence of the COVID-19 pandemic on entrepreneurial activity. The study also highlights potential new avenues for research in areas that have yet to become prominent within the existing literature, such as the role of risk perception, necessity entrepreneurship, passion, and social responsibility in shaping entrepreneurial motivation. This analysis provides a detailed landscape of the field, contributing to a more nuanced understanding of the dynamic forces that foster and sustain entrepreneurial motivation in an ever-evolving global economy.
Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments Dewi Maharani; Irawan Yuswono; Sutono Sutono; Pilifus Junianto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.372

Abstract

This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
Co-Authors Andi Mudassir Dewi Maharani Dina Dwi Ningrum Dwi Yanto Gustyana Indrasmitha Lexi Jalu AJi Pilifus Junianto Sari Rahmadhani Sutono Sutono Usmany, Paul