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<![CDATA[DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WAROENK ORA UMUM” DALAM MENINGKATKAN JUMLAH KONSUMEN ]]>
<![CDATA[Ascharisa Mettasatya Afrilia]]>
<![CDATA[ Jurnal Riset Komunikasi Vol 1 No 1 (2018): Februari 2018 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.24329/jurkom.v1i1.21
<![CDATA[Purwokerto is the capital of Banyumas Regency as a growing and developing small tow. Purwokerto has experienced population transformation in terms of both quantity and quality. Based on statistical data can be seen that the population in the city per year 2014 ranged between 292,782 people with an area of 38.58 KM². The increase of population per year is also increasing along with the number of migrant population. This is an opportunity for business people are no exception to the culinary business. Waroenk Ora Umum is one type of culinary business which is quite rapid growth in the city of Purwokerto. Along with the current milenal era, it is necessary to further explore the marketing strategy of targeted marketing communications. And digital marketing is one strategy that has enough impact to increase the number of consumer culinary business in this era. This study used qualitative research methods. Data collection is done by observation, documentation, and interview. The results show that Waroenk Ora Umum Purwokerto has utilized digital marketing strategy which is also balanced with other marketing strategies.]]>
<![CDATA[Hubungan Intercultural Sensitivity Dengan Efektivitas Komunikasi Dalam Mencegah Bullying di SMA Taruna Nusantara Magelang ]]>
<![CDATA[Apsari Wahyu Kurnianti]]>;
<![CDATA[Ascharisa Mettasatya Afrilia]]>
<![CDATA[ Kanal: Jurnal Ilmu Komunikasi Vol 8 No 2 (2020): Maret ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/kanal.v8i2.221
<![CDATA[The interaction of each student both in the classroom and in the Taruna Nusantara High School (TN-SMA) dormitory with an Indonesian multicultural background can lead to conflict. One form of conflict is bullying. Bulliying should be avoided if students have effective communication skills. However, before achieving effective communication, it must be known first the level of intercultural sensitivity which is a condition where a person is able to accept the cultural differences that are around him. The purpose of this study was to measure the relationship between the level of intercultural sensitivity and the effectiveness of communication between SMA and TN students. The research method uses quantitative research methods. The correlational research design measures the relationship between intercultural sensitivity and the communication effectiveness of Magelang High School TN students. Data from the research results indicate that there is a relationship between the level of intercultural sensitivity and the effectiveness of communication.]]>
<![CDATA[Personal Branding Remaja di Era Digital ]]>
<![CDATA[Ascharisa Mettasatya Afrilia]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 11, No 1 (2018): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v11i1.3626
<![CDATA[Branding is a common thing done in the world of marketing. Branding is done to distinguish one product with other products so that raises its distinctive characteristics. Along with the development of branding context, now branding has penetrated to many lines including in the development of one’s self. This is then known as personal branding. This study looks into the analysis of personal branding teenagers represented by Gita Savitri. Gita Savitri is a teenage figure who is loved for his thoughts in dealing with many things about teenage life. One of the objectives of this research is to embody the teenager’s perspective in defining her identity. This is necessary because self-existence is a fundamental thing that must exist in a person including teenagers. This research uses qualitative descriptive method supported by eight main concept personal branding Peter Montoya. The results show that personal branding Gita Savitri meets the eight major concepts and covers the three main elements of personal branding namely You, Promise and Relationship.]]>
<![CDATA[PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) SENTRA MAINAN ANAK KAMPUNG DI KELURAHAN JURANGOMBO, MAGELANG ]]>
<![CDATA[Ascharisa Mettasatya Afrilia]]>;
<![CDATA[Prinisia Nurul Ikasari]]>
<![CDATA[ Swadaya: Indonesian Journal of Community Empowerment Vol 1 No 03 (2019): Desember ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/swa.v1i03.673
<![CDATA[In digital era, the use of digital marketing is so important. Utilization of digital marketing can reach consumers in a wider area so that the level of sales can be increased. But unfortunately, not all Micro and Small and Medium Enterprises (MSME) entrepreneurs understand the importance of digital marketing so that the level of sales has not been absorbed optimally. Though the potential of MSMEs is quite high. Therefore, this PKM program is carried out as a form of assistance in utilizing digital marketing for MSMEs which in the context of this service is carried out at the children's toy center of Sampangan Village, Jurangombo, Magelang. The methods used in this service are lectures, discussions and simulations. Participants get material on the basic concepts of digital marketing and photography techniques. The results obtained indicate that participants understood the basic concepts of digital marketing and photography techniques. Not only that, participants also mastered photography techniques in a simple stage. Keywords: Digital marketing, photography, social media, UMKM.]]>
<![CDATA[CITY BRANDING BERBASIS LOCAL WISDOM DALAM KAMPANYE “BETTER BANYUMAS” ]]>
<![CDATA[Ascharisa Mettasatya Afrilia]]>
<![CDATA[ Metacommunication Journal of Communication Studies ]]>
Publisher : <![CDATA[Universitas Lambung Mangkurat ]]>
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DOI: 10.20527/mc.v3i2.5443
<![CDATA[Branding strategies in the context of marketing are important. Not only to label a product to be more valuable, a branding strategy is also important to position the product in the scope of the market itself. Increasingly, branding strategies also began to be applied to many lines. The existence of a place is also considered important to adopt a branding strategy to define itself in regional character. This definition is known as the city branding.. Banyumas, as one of the cities in the Central Java region, realizes the importance of city branding to instill a philosophy of local wisdom with the campaign that is promoted "Better Banyumas". The campaign is a form of city branding that aims to introduce Banyumas to all internal and external communities. This paper was analyzed using descriptive qualitative methods. Based on the results and discussion it is known that the awareness of the valuesof local wisdom which is the basis of strength for Banyumas culture has been maintained in a more universal way. Thus, public acceptance of the valuesof local wisdom is maintained and in accordance with the development of the millennial era. It can be concluded that the "Better Banyumas" campaign movement is a great hope in realizing a better society that loves and cares for Banyumas. Through this city branding movement, Banyumas District Government strives to implement city marketing strategies based on local wisdom with broader, faster, and more targeted targets.Keywords: City Branding, Better Banyumas, Marketing Communication, Public Relations.]]>
<![CDATA[the Contextual Branding “Thoughtful Indonesia” Strategi Komunikasi Pemasaran Pariwisata di Masa Pandemi COVID-19 ]]>
<![CDATA[ASCHARISA METTASATYA AFRILIA]]>
<![CDATA[ MEDIALOG: Jurnal Ilmu Komunikasi Vol 5 No 1 (2022): Medialog: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP UM Buton ]]>
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DOI: 10.35326/medialog.v5i1.1195
<![CDATA[Di tahun 2020 sektor pariwisata Indonesia menurun drastis sebagai dampak dari pandemi COVID-19. Melihat kondisi tersebut, Kemenparekraf RI melakukan pergantian sementara branding pariwisata Indonesia dari Wonderfull Indonesia menjadi Thoughtfull Indonesia. Ini bertujuan untuk menunjukkan rasa empati di sektor pariwisata Indonesia terhadap situasi krisis yang ada sekaligus bertujuan untuk menjaga eksistensi sektor pariwisata Indonesia di mata dunia. Namun, perubahan contextual branding yang juga bagian dari strategi pemasaran pariwisata tersebut, belum diketahui oleh masyarakat luas. Hal ini menjadi masalah, karena keberhasilan strategi komunikasi pemasaran dapat diketahui dari berhasil tidaknya pesan diterima oleh publik dengan tingkat awareness-nya. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa strategi contextual branding yang dilakukan Kemenparekraf merupakan bagian dari strategi komunikasi pemasaran kontekstual. Namun sayangnya, strategi tersebut belum dibarengi manajemen strategis dalam konteks komunikasi pemasaran secara maksimal sehingga berdampak pada tingkat brand awareness masyarakat yang rendah. Strategi yang dilakukan Kemenparekraf juga belum memanfaatkan secara maksimal viral marketing yang dapat digunakan untuk mendukung langkah contextual branding dalam strategi komunikasi pemasaran pariwisata tersebut.]]>
<![CDATA[PENGGUNAAN NEW MEDIA DI KALANGAN IBU MUDA SEBAGAI MEDIA PARENTING MASA KINI ]]>
<![CDATA[Ascharisa Mettasatya Afrilia]]>
<![CDATA[ Jurnal Komunikasi dan Kajian Media Vol 1, No 1 (2017): JURNAL KOMUNIKASI DAN KAJIAN MEDIA ]]>
Publisher : <![CDATA[Universitas Tidar ]]>
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DOI: 10.31002/jkkm.v1i1.389
<![CDATA[Parenting among young mothers has slipped off from offline to online activities. This is related to the development of information technology, exposing the social reality by new kinds of media. One of these new media derivatives is social media which was considered superior in the speed of distributing messages. More so, social media is also considered as a special space to share parenting experiences among young mothers. Research showed that social media which later became the "public space", has in fact been regarded as a more credible medium for discussion, exchanging experience, and some even use it as a contemporary label in order to maintain prestige. It is the result of two general motives which in this study referred to as rational motives and emotional motives.]]>
<![CDATA[HELPING RELATIONSHIP ANTARA PERAWAT DENGAN PASIEN DALAM PENYEMBUHAN SKIZOFRENIA DI RUMAH SAKIT JIWA PROF. DR. SOEROJO MAGELANG ]]>
<![CDATA[Ascharisa Mettasatya Afrilia]]>;
<![CDATA[Lintang Citra Christiani]]>
<![CDATA[ Jurnal Komunikasi dan Kajian Media Vol 4, No 1 (2020): JURNAL KOMUNIKASI DAN KAJIAN MEDIA ]]>
Publisher : <![CDATA[Universitas Tidar ]]>
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DOI: 10.31002/jkkm.v4i1.2391
<![CDATA[Abstract: Schizophrenia is one type of mental disorder with the most sufferers after bipolar disorder and depression. It is estimated that 75% of schizophrenics in the age range of 16-25 years are included as age products so that schizophrenics cannot maximize their work and creativity in social life. One effort to improve mental health can be done through therapeutic communication. Helping the relationship as part of therapeutic communication is important to increase patient awareness so that problems that may arise in schizophrenia cases can be handled optimally. This study discusses how to help the relationship between nurses and patients in healing schizophrenia so that it can support the healing of patients. The research method used is a qualitative research method with descriptive analysis techniques. The results showed that nurses are "helpers" who have communication competencies at the level of conscious competence and unconscious competence. Mindfulness is key in helping relationships that lead to patient recovery.Key words: therapeutic communication, helping relationship, schizophrenia]]>
<![CDATA[Potret Krisis Perusahaan First Travel Dalam Kacamata Manajemen Public Relations ]]>
<![CDATA[Ascharisa Mettasatya Afrilia]]>
<![CDATA[ JURNAL ILMU SOSIAL Volume 16, Issue 2, Year 2017 ]]>
Publisher : <![CDATA[Faculty of Social and Political Sciences, Universitas Diponegoro ]]>
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DOI: 10.14710/jis.16.2.2017.58-71
<![CDATA[The corporate crisis is still considered a scary specter. Not a few companies are desperately avoiding a crisis without them realizing that could happen to anyone and anytime. Crisis can not absorb the feathers that will come to the company which one with which management system. Even companies that already have a big name, can still be hit by the crisis. Moreover, some preventive measures to cure the crisis, is also very important to enter the fall of the company to avoid bankruptcy. At this stage the role of Public Relations holds a very important position. Public Relations talks about strategic functions that are expected to position itself as a golden stone both from internal and external companies. The ideal spirit, crisis management of a company that made the public Public Relations is expected to be able to muffle and cure the crisis as bad as any condition that befall. The writing of this article aims to find out how the management of the company "First Travel" in the face of corporate crises by using descriptive qualitative analysis method found that "First Travel" should provide a role to Public Relations specifically because the crisis can not be handled quickly and easily.]]>
<![CDATA[Comparative Study of Local Government Website Quality as Implementation Of E-Government Public Relations in Public Information Disclosure ]]>
<![CDATA[Wahyu Eka Putri]]>;
<![CDATA[Ascharisa Mettasatya Afrilia]]>
<![CDATA[ Jurnal Media dan Komunikasi Indonesia Vol 4, No 2 (2023): SEPTEMBER ]]>
Publisher : <![CDATA[Universitas Gadjah Mada ]]>
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DOI: 10.22146/jmki.83056
<![CDATA[Law Number 14 of 2008 concerning Public Information Disclosure (UU KIP) has brought logical consequences for all local governments in creating an information climate that is transparent, accurate and easily accessible to the public via the website. Therefore, efforts are needed to improve the quality of websites both in quantity and quality at the local government level. This study aims to determine the quality of the websites of the City Government of Magelang and the Government of Magelang Regency. The research method used is a qualitative method with a comparative approach with a unit of analysis in the form of a number of elements contained in the principle of dialogical communication. The results of the study show that referring to the five elements of dialogic communication, it is known that the Magelang City Government website and the Magelang Regency Government website have fulfilled a number of elements such as information updates, photo availability, and complaint facilities. However, there are still elements that have not been maximized, namely features that are two-way communications.]]>
