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All Journal JURNAL ILMU SOSIAL MediaTor: Jurnal Komunikasi Kanal : Jurnal Ilmu Komunikasi MetaCommunication; Journal Of Communication Studies Jurnal Komunikasi dan Kajian Media MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi Swadaya: Indonesian Journal of Community Empowerment Jurnal Media dan Komunikasi Indonesia Safari : Jurnal Pengabdian Masyarakat Indonesia Mediator: Jurnal Komunikasi
Ascharisa Mettasatya Afrilia
Pogram Studi Ilmu Komunikasi Universitas Tidar
Arts Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary Other

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Journal : Jurnal Riset Komunikasi

 1 
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WAROENK ORA UMUM” DALAM MENINGKATKAN JUMLAH KONSUMEN Ascharisa Mettasatya Afrilia
Jurnal Riset Komunikasi Vol 1 No 1 (2018): Februari 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v1i1.21

Abstract

Purwokerto is the capital of Banyumas Regency as a growing and developing small tow. Purwokerto has experienced population transformation in terms of both quantity and quality. Based on statistical data can be seen that the population in the city per year 2014 ranged between 292,782 people with an area of 38.58 KM². The increase of population per year is also increasing along with the number of migrant population. This is an opportunity for business people are no exception to the culinary business. Waroenk Ora Umum is one type of culinary business which is quite rapid growth in the city of Purwokerto. Along with the current milenal era, it is necessary to further explore the marketing strategy of targeted marketing communications. And digital marketing is one strategy that has enough impact to increase the number of consumer culinary business in this era. This study used qualitative research methods. Data collection is done by observation, documentation, and interview. The results show that Waroenk Ora Umum Purwokerto has utilized digital marketing strategy which is also balanced with other marketing strategies.
Co-Authors Anisa Setya Arifina Apsari Wahyu Kurnianti Lintang Citra Cristiani Prinisia Nurul Ikasari, Prinisia Nurul Ratnasari, Eny Wahyu Eka Putri