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All Journal SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS
Rio Adistia Tama
Universitas Sriwijaya
Economics, Econometrics & Finance

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Analysis the Effect of Enviromental Concern and Green Advertising to Green Purchasing in Palembang City Zakaria Wahab; Rio Adistia Tama; Muchsin Saggaf Shihab; Achmad Widad; Nofiawaty Nofiawaty; Yuliansyah M. Diah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol.1 No. 3, September 2017
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.731 KB) | DOI: 10.29259/sijdeb.v1i3.297-310

Abstract

This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new government regulations that require to buy a plastic bag that used in large retail. This study conducted in some major retail in Palembang (Hypermart, Diamond, and Carrefour). This study uses Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results showed that green advertising significantly influence behavior change and environmental concerns significantly influence purchase decisions with the effect of changes in consumer behavior on purchasing decisions by 74.0 % and the balance of 26.0 % is the influence of other factors not examined in this research.
Co-Authors Achmad Widad Diah, Yuliansyah M Muchsin Saggaf Shihab Nofiawaty Nofiawaty Zakaria Wahab