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All Journal Jurnal Mitra Manajemen Jurnal Pengabdian Masyarakat Formosa (JPMF)
Anantha Zakharia
Universitas Bina Sarana Informatika
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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ANALISIS KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN KIKI CATERING Anantha Zakharia; Putie Maharani Basa; Nurullah Sururi Afif
Jurnal Mitra Manajemen Vol 3 No 8 (2019): Jurnal Mitra Manajemen Edisi Agustus
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.498 KB) | DOI: 10.52160/ejmm.v3i8.264

Abstract

Kualitas Produk dapat mempengaruhi kepuasan pelanggan ber-efek terhadap Loyalitas Pelanggan pada Kiki Catering. Penelitian ini bertujuan untuk mendapatkan informasi secara faktual dan konseptual tentang pengaruh Kualitas Produk dan Kepuasan Pelanggan Terhadap Loyalitas pelanggan Kiki Catering. Teknik yang digunakan adalah teknik observasi atau survey dengan menggunakan daftar pertanyaan (kuesioner) terhadap Pelanggan Kiki Catering. Daftar pertanyaan dibuat secara terstruktur dengan menggunakan Skala Likert. Sampel yang diambil sebanyak 56 responden. Hasil penelitian menunjukkan kualitas produk mampu berpengaruh positif dan signifikan untuk ? 0.05 (Perhatikan Prob Sig, 0.000), dan mampu pula memberikan kontribusi yang relatif kuat terhadap kepuasan pelanggan, perhatikan (R-Square = 0.270 dengan estimasi residual yang explaned Residual atau sebesar 0.854). Kondisi ini juga mampu menjelaskan, bahwa produk secara parsial memberikan pengaruh sebesar 85% terhadap Loyalitas Pelanggan.
Prevention of the Spread of the COVID-19 Virus with an Online to Offline Shopping System with an Independent Self-Service Concept using a Miniature Solar-Powered Mobile Market Anantha Zakharia; Irvan Hermala; Putie Maharani
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 1 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i1.2106

Abstract

The participation of universities is highly expected in assisting economic recovery, so that economic turnover activities can continue without increasing the number of Covid-19 sufferers. In this case, universities provide solutions in the field of renewable energy as a source of electricity to support the efficiency of the prototypes produced. This activity was carried out by students and lecturers as a form of community service. Where the concept offered is online to offline to maintain shopping loyalty. Consumers can make transactions by selecting product quality, tasting the product, and tasting the product first and they do it in front of their house in the form of a solar-powered mobile market. The method used in the data collection process: the Preparation Stage, the Group Discussion Stage, the Capacity Building Implementation Stage: the Research Stage, the Data Analysis Stage. The conclusion from this study is that the community is enthusiastic, especially those living in housing because of the online to offline system (online ordering system, goods come offline, consumers can choose). For vehicles, it can save fuel because it uses a solar power engine.
Co-Authors Irvan Hermala Nurullah Sururi Afif Putie Maharani Putie Maharani Basa