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Zohrah Basalamah
Universitas Islam Makassar
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Iklan Ruangguru terhadap Minat Siswa SMAN Negeri 10 Makassar untuk Menggunakan Aplikasi Ruangguru Risnawati Risnawati; Zohrah Basalamah; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol 4, No 2 (2022): April 2022
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v4i2.712

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Iklan Ruang Guru terhadap Minat Siswa SMA Negeri 10 Makassar untuk Menggunakan Aplikasi Ruang Guru. Jenis penelitian yang digunakan adalah Penelitian Kuantitatif dengan responden yang diambil dari siswa(i) SMA Negeri 10 Makassar kelas  XI dan XII dengan responden yang didapatkan dalam penelitian sebanyak 147 melebihi dari jumlah sampel yang dibutuhkan peneliti sebanyak 100 responden dari 685 populasi. Data didapatkan melalui kuisioner yang di bagikan peneliti dengan pengolahan data menggunakan analisis regresi linear sederhana dengan bantuan program SPSS ver 24. Hasil penelitian menunjukkan  bahwa iklan ruang guru mempengaruhi minat siswa SMA Negeri 10 Makassar sebesar 0,542 atau 54,2% yang dilihat dari nilai Adjusted R Square sedangkan sisanya 45,8% dipengaruhi oleh faktor lain. Nilai signifikan yang dihasilkan (Sig.) 0,000 sedangkan nilai probabilitas atau angka kemungkinan 10% atau 0,01, jadi nilai signifikan (Sig.) 0,000 < 0,01 berarti H0  ditolak dan H1 diterima sehingga dapat dikatakan bahwa hubungan antara variabel independen (X) iklan ruang guru dengan variabel dependen (Y) minat siswa dinilai signifikan.
Pengaruh Iklan Ruangguru terhadap Minat Siswa SMAN Negeri 10 Makassar untuk Menggunakan Aplikasi Ruangguru Risnawati Risnawati; Zohrah Basalamah; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.389 KB) | DOI: 10.55638/jcos.v4i2.350

Abstract

This study aims to determine the effect of Ruangguru advertisements on student interest in SMA Negeri 10 Makassar touse the Ruangguru application. The type of research used is Quantitative Research with respondents taken from students(i) SMA Negeri 10 Makassar class XI and XII with 147 respondents obtained in the study more than the number ofsamples needed by researchers as many as 100 respondents from 685 populations. Data were obtained through questionnairesdistributed by researchers by processing data using simple linear regression analysis with the help of the SPSS ver 24program. The results showed that the teacher's room advertisement influenced the interest of the students of SMA Negeri10 Makassar by 0.542 or 54.2% as seen from the Adjusted R Square value while the remaining 45.8% was influenced byother factors. The resulting significant value (Sig.) is 0.000 while the probability value or number is 10% or 0.01, so asignificant value (Sig.) 0.000 < 0.01 means H0 is rejected and H1 is accepted so that it can be said that the relationshipbetween the independent variables (X ) Ruangguru advertisement with the dependent variable (Y) of student interest isconsidered significant.
ANALISIS STRATEGI KOMUNIKASI MARKETING PT. QUIPPER DALAM INDUSTRI E-LEARNING SEBELUM DAN DI MASA PANDEMI COVID-19 Ade Giovani; Zohrah Basalamah
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.233 KB) | DOI: 10.55638/jcos.v5i1.373

Abstract

This research aims to analyze the marketing communication strategy of PT. Quipper, a company in the e-learning industry, before and during the Covid-19 pandemic. The qualitative study found that the company initially implemented a Direct Marketing model and received positive market response, leading to expansion in 2016 by opening branch offices in 12 cities. PT. Quipper also developed a strategy using five models in the Marketing communication mix, including advertising, sales promotion, events and experiences, publicity, and personal marketing. However, the company faced competition from other companies providing material things to schools and had difficulty transitioning to online marketing during the pandemic.
Co-Authors Ade Giovani Raidah Intizar Yusuf Risnawati Risnawati Yusuf, Raidah Intizar