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Pencapaian Triple Bottom Line pada Berdaya Charity Store sebagai Upaya Sociopreneurship Yusuf, Raidah Intizar; Ernawati, Ernawati
Jurnal Penelitian Kesejahteraan Sosial Vol 18, No 3 (2019): Jurnal Penelitian Kesejahteraan Sosial
Publisher : Babes Litbang Yankessos

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1124.387 KB) | DOI: 10.31105/jpks.v18i3.1895

Abstract

This research departs from the rising phenomenon of philanthropic activities that have social-based humanitarian objectives based on fundraising and the presence of sociopreneurship namely entrepreneurial activities that emphasize social impact as a solution for philanthropic organizations to maintain the sustainability of fundraising. Berdaya Charity Store is unique because of its emphasis on Triple Bottom Line, i.e. financial, social, and environmental. This paper aims to explore the Triple Bottom Line at Berdaya Charity Store, so that we can formulate useful suggestions for the store in particular, also to other sociopreneurship who have aspirations to become professional philanthropists with social impact objectives. This research was conducted with a qualitative approach, the method used was participatory observation, interviews, documentation and library research. Throughout the researcher's observations, efforts to achieve the lines have been carried out well. The store invites people to donate used goods to be sold in stores, and most of the funds are used for social activities in the form of visits to orphanages and training in hard and soft skills. But we also observed that although the social mission was integrated with the revenue model, the overall and diversity of income from the store was still low, i.e. donations and sales. Therefore it becomes natural when most of the funds are used for social activities.
Investigating vertical social media impact through influencer on risky sexual behavior among adolescents in Indonesia Raidah Intizar Yusuf
Informasi Vol 51, No 2 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i2.40900

Abstract

Social media has been identified as a factor in adolescents' adoption of risky sexual behavior. This research is here to answer whether social media has a vertical effect on adopting risky sexual behavior, given the increasing number of influencers on the platform. We sought the connection of whether influencers can influence the dating standards of adolescents, which will end up contributing to the adoption of risky sexual behavior. As risky sexual behavior is becoming more prevalent in Makassar, we picked Makassar adolescents as our study object. We also compared urban and rural by including Maros adolescents. Data were collected data with an online survey. Four surveyors are employed to find targeted respondents: youth in their 15-18 years old. Respondents filled out an online questionnaire from September 7, 2020, to September 14, 2020. As many as 313 responses were valid, 50.5 percent of the respondents were domiciled in Makassar, and the remaining 49.5 percent came from Maros. Two out of three respondents are women (63.3 percent). A series of independent t-tests, and Andy F Hayes PROCESS scheme, were used to analyze the data. The independent t-test results showed that male urban adolescents are more likely to exhibit risky sexual behavior. The central hypothesis test results showed that social media influencers indirectly affect risky sexual behavior mediated by adolescent dating styles, answering the study's initial assumption.
Efek Interaksi Penggunaan Media Sosial dan Pengetahuan Kesehatan Reproduksi terhadap Perilaku Seksual Beresiko Remaja Raidah Intizar Yusuf; Andini Hamdi
Jurnal Pekommas Vol 6 (2021): Special Issue: The Role of Communication and Information Technology in the struggle ag
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2021.2060304

Abstract

This research is here to answer questions widely circulating among researchers in new media and their relation to adolescent reproductive health. Is it true that social media is the cause of insufficient knowledge of reproductive health, making adolescents susceptible to risky sexual behavior? This question will be answered in a series of cross-sectional analyzes using Andy F. Hayes' PROCESS scheme. This study measures explicitly reproductive health knowledge with a knowledge index, where the respondent's correct answers will be added up, then made into one index, which becomes the mediating variable. A total of 447 respondents filled out the survey thoroughly; 52.8 percent came from Makassar (N = 236), the rest 47.2 (N = 211) came from Maros Regency. Sixty-one point five percent (N = 275) of respondents were women, 35.8 percent were men (N = 160), and as much as 2.7 percent (N = 12) chose not to answer. This study proves that social media use and reproductive health knowledge predict risky sexual behavior. However, there is no interaction effect of both variables on risky sexual behavior, which means that the use of social media is not the cause of low or better reproductive health knowledge. Through additional hypothesis testing, it was found that gender has a significant interaction effect with knowledge of reproductive health on risky sexual behavior. In other words, male adolescents have a significantly more inadequate understanding of reproductive health, which causes them to adopt risky sexual behavior. From the results of this study, we recommended policymakers to be proportionate in disseminating reproductive health information given both boys and girls need accurate information, particularly when considering that the higher the knowledge of reproductive health, the lower the exhibition of risky sexual behavior among adolescents.
PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP PENERIMAAN BRAND CHOCOLICIOUS Raidah Intizar Yusuf; Fitriyana Abdullah
Jurnal Ilmiah Pranata Edu Vol 2 No 1 (2020): MEI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36090/jipe.v2i1.1032

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Komunikasi Pemasaran Terpadu (KPT) terhadap penerimaan brand Chocolicious sebagai toko kue yang sedang melejit di Makassar. Penelitian ini dilakukan dengan metode kuantitatif, purposive sampling yang mencakup kriteria familiar dengan brand Chocolicious menjaring 160 responden dalam penelitian ini. Hasil penelitian melalui uji regresi berganda menunjukkan bahwa KPT yang meliputi pemasaran langsung, promosi penjualan, hubungan masyarakat, penjualan personal, dan iklan secara bersama-sama mempengaruhi 68,7 persen penerimaan brand Chocolicious, sementara dalam analisis koefisien menunjukkan bahwa hanya periklanan dan hubungan masyarakat yang berpengaruh secara signifikan pada penerimaan brand Chocolicious sehingga kedua hal ini patut dipertahankan dan mengevaluasi strategi KPT lainnya.
PENGARUH PEMBERITAAN TERORISME DI MEDIA MASSA TERHADAP PERSEPSI MASYARAKAT MAKASSAR Raidah Yusuf; Hafid Susanto
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).7442

Abstract

The theory to be proven in this research is the hypodermic needle theory where media coverage can influence public perception, in this case terrorism and radicalism. Therefore, a quantitative study was prepared which aims to determine the effect of reporting on terrorism in the mass media on the perception of the people of Makassar. Respondents in this study were taken from the Makassar community, amounting to 1,469,601 according to the Makassar Central Statistics Agency. The sample selected in this study was 384 people with an error rate of 5%. The research data was obtained through a survey of respondents by distributing questionnaires. Then the data processing and analysis was carried out by simple linear regression analysis using the SPSS program. The results of this study indicate that there is an effect of reporting on terrorism in the mass media on the perception of the people of Makassar which is considered significant as the regression results obtained by the correlation/relationship value (R) which is 0.435. From the output, the coefficient of determination (R square) is 0.190, and the adjusted R square value is 0.187, which implies that the influence of the independent variable (news) on the dependent variable (perception) is 18.7%.
Pengaruh Media Sosial Akun Instagram @Jjs_Pangkepp terhadap Minat Berkunjung Followers ke Objek Wisata Pangkep Musdalifah Musdalifah; Sabaruddin Sabaruddin; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol 4, No 1 (2021): Oktober 2021
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v4i1.671

Abstract

Penelitian ini bertujuan guna mengetahui bagaimana Pengaruh Media Sosial Akun Instagram @jjs_pangkepp terhadap Minat Berkunjung Followers ke Objek Wisata Pangkep. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan teknik pengumpulan data melalui survey dengan analisis data Analisis Regresi Linear Berganda menggunakan SPSS versi 20. Hasil penelitian menunjukkan bahwa pengaruh media sosial akun Instagram @jjs_pangkepp memberikan pengaruh positif yang kuat dan signifikan terhadap minat berkunjung followers ke objek wisata pangkep, besar pengaruh yang diberikan sebesar 61,2% dengan taraf sig. 0.000 < 0.005. Sedangkan sisanya sebesar 38,8% di pengaruhi faktor lain.
Pengaruh Iklan Ruangguru terhadap Minat Siswa SMAN Negeri 10 Makassar untuk Menggunakan Aplikasi Ruangguru Risnawati Risnawati; Zohrah Basalamah; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol 4, No 2 (2022): April 2022
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v4i2.712

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Iklan Ruang Guru terhadap Minat Siswa SMA Negeri 10 Makassar untuk Menggunakan Aplikasi Ruang Guru. Jenis penelitian yang digunakan adalah Penelitian Kuantitatif dengan responden yang diambil dari siswa(i) SMA Negeri 10 Makassar kelas  XI dan XII dengan responden yang didapatkan dalam penelitian sebanyak 147 melebihi dari jumlah sampel yang dibutuhkan peneliti sebanyak 100 responden dari 685 populasi. Data didapatkan melalui kuisioner yang di bagikan peneliti dengan pengolahan data menggunakan analisis regresi linear sederhana dengan bantuan program SPSS ver 24. Hasil penelitian menunjukkan  bahwa iklan ruang guru mempengaruhi minat siswa SMA Negeri 10 Makassar sebesar 0,542 atau 54,2% yang dilihat dari nilai Adjusted R Square sedangkan sisanya 45,8% dipengaruhi oleh faktor lain. Nilai signifikan yang dihasilkan (Sig.) 0,000 sedangkan nilai probabilitas atau angka kemungkinan 10% atau 0,01, jadi nilai signifikan (Sig.) 0,000 < 0,01 berarti H0  ditolak dan H1 diterima sehingga dapat dikatakan bahwa hubungan antara variabel independen (X) iklan ruang guru dengan variabel dependen (Y) minat siswa dinilai signifikan.
News Deliverer on Twitter: News Organization and Individual Account Compared Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol 1, No 1 (2018): Oktober
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.557 KB) | DOI: 10.55638/jcos.v1i1.23

Abstract

This study aims to determine the differences in the character of Twitter accounts from news organizations and individuals who practice citizen journalism on Twitter. The indicator used is the general aspect of a tweet: (1) profile picture, (2) profile name, (3) username, (4) message length, (4) full web link, (5) short web link, (6) compiled web link, (7) picture, (8) hashtag, (9) mention, (10) message content. The first three characteristics indicate the profile of a Twitter user who tweet the message, and the remaining indicates the message itself. Using a series of chi-squares, and independent t-test, the differences laid significantly on profile picture χ2(3, N = 40) = 26.14, p< .001, profile name χ2(3, N = 40) = 36.19, p< .001, username χ2(2, N = 40) = 36.19, p< .001, message length t (37)= -4.17, p< .001, 95% CI [-7.16, -2.48],  short web link χ2(1) = 15, p< .001, mention χ2(1, N = 40) = 15.82, p< .001 and content χ2(2, N = 40) = 21.54, p< .001. Results shown news organization still have less horizontal communication to its audience, which can be detected by the lack of mentions. News tweets provided by individual account on the contrary employed interactive communication
Beauty influencer di Instagram terhadap Gaya Hidup Mahasiswi Universitas Islam Makassar Haerunnisa Haerunnisa; Zohrah N; Raidah Intizar Yusuf
Jurnal Komunikasi dan Organisasi J-KO Vol 1, No 2 (2019): Vol 1, No 2 (2019): Agustus
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26644/jko.v1i2.5242

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Beauty influencer Di Instagram Terhadap Gaya Hidup Mahasiswi Universitas Islam Makassar. Jenis penelitian yang digunakan adalah Penelitian Kuantitatif dengan responden yang diambil dari mahasiswi  angkatan 2017 dan 2018 dari 9 fakultas dengan responden yang didapatkan dalam penelitian sebanyak 314 melebihi dari jumlah sampel yang dibutuhkan peneliti sebanyak 307 responden dari 1.329 populasi. Data didapatkan melalui kuisioner yang di bagikan peneliti dengan pengolahan data menggunakan analisis regresi linear sederhana dengan bantuan program SPSS ver 25. Hasil penelitian menunjukkan  bahwa Beauty influencer mempengaruhi gaya hidup mahasiswi Universitas Islam Makassar sebesar 0,463 atau 46,3% yang dilihat dari nilai Adjusted R Square sedangkan sisanya 53,7% dipengaruhi oleh faktor lain. This study aims to determine the effect of beauty influencers on Instagram on the lifestyle of students at the Islamic University of Makassar. The type of research used is quantitative research with respondents drawn from students of class 2017 and 2018 from 9 faculties with 314 respondents in the study that exceeded the number of samples needed by researchers as many as 307 respondents from 1,329 populations. Data obtained through questionnaires distributed by researchers with data processing using simple linear regression analysis with the help of the SPSS ver 25 program. The results showed that Beauty influencers influenced the lifestyle of students at the Islamic University of Makassar by 0.463 or 46.3% as seen from the Adjusted R Square value, while the remaining 53.7% was influenced by other factors.Keywords: beauty influencer; instagram; lifestyle
The Moderating Role of Knowledge in The Effect of News Access on Students’ Political Participation in Makassar Raidah Intizar Yusuf; Nahdiana Nahdiana; Anil Hukma; Andriansyah Andriansyah; Pramudita Budi Rahayu
JED (Jurnal Etika Demokrasi) Vol 8, No 1 (2023): JED (Jurnal Etika Demokrasi)
Publisher : Universitas of Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jed.v8i1.9644

Abstract

The 2019 student protests prompt the question of whether access to political news affects political participation, with political knowledge serving as a moderating factor. It is suggested that access to political news, as a source of political education for students, may have an impact on political participation. When students who are well-informed have access to political news, they are likely to engage in higher levels of political participation, with political knowledge acting as a moderating variable in this relationship. This study aims to investigate the relationship between access to political news, political knowledge, and political participation (both online and offline) among students. This is the first time that political knowledge is being analyzed as a factor that may amplify the effect of access to political news on participation. This study is a quantitative survey research that was administered to 465 students in Makassar. Of the participants, 64.7% were female (N = 301) and 35.3% were male (N = 164) with an average age of 20.54 (SD = 1.80). The data was analyzed using multiple regression analysis by entering predictor variables and interaction variables, where the predictor variable is multiplied to determine the moderating effect of each predictor on the outcome variable. It found that access to political news is a significant predictor of both types of political participation, and that political knowledge moderates this relationship. This study conluded that political knowledge can act as a counter to potentially misleading information and news, furthermore with sufficient knowledge accumulation will result in real participation, both online and offline.