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All Journal JRK (Jurnal Riset Komunikasi) Jurnal SOLMA COMMED: Jurnal Komunikasi dan Media Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Riwayat: Educational Journal of History and Humanities J-CEKI
Farida Hariyati
Universitas Muhammadiyah Prof. DR. HAMKA
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Penguatan Dakwah Virtual Sebagai Upaya Memakmurkan Masjid Berbasis Kegiatan Remaja Masjid Farida Hariyati; Dini Wahdiyati
Jurnal SOLMA Vol. 8 No. 2 (2019)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.347 KB) | DOI: 10.29405/solma.v8i2.3392

Abstract

Dakwah tidak dapat ditinggalkan dari keberadaan masjid sebagai pusat ibadah dan pengembangan keilmuan. Transformasi pemanfaatan media digital telah merambah ke berbagai kebutuhan komunikasi, termasuk didalamnya strategi dalam berdakwah secara virtual dengan memanfaatkan media social. Dakwah tidak lagi dilakukan oleh kelompok-kelompok yang dianggap mumpuni dalam pemahaman agama namun setiap individu dapat melakukan dakwah virtual ini. Dalam kerangka memakmurkan masjid, Remaja Masjid Mubasysyirin (REISMI) Setiabudi Jakarta Selatan mulai memanfaatkan media social untuk menyebarkan nilai-nilai positif keagamaan namun belum diiringi dengan kesadaran pentingnya konsep dan strategi yang kuat dalam pesan-pesan persuasif dakwah virtual sehingga mereka sangat membutuhkan penguatan-penguatan. Metode dalam pengabdian masyarakat ini dilakukan dengan memperkuat konsep dakwah virtual, branding remaja masjid, dan pelatihan audio visual untuk membuat konten kreatif media social yang menarik perhatian kaum muda milenial. Hasil dari kegiatan pengabdian masyarakat menunjukkan adanya kesadaran social REISMI untuk merancang strategi dakwah virtual melalui konten kreatif media social dan meningkatnya kreatifitas dalam menentukan ide dalam rangka menebarkan nilai-nilai agama bagi remaja.
KOMUNIKASI CORPORATE BRANDING LICIN.LOVE MELALUI PROGRAM “LIMBAH JELANTAH” Nadya Aulia Hanum; Yulia Rahmawati; Farida Hariyati
Jurnal Riset Komunikasi Vol 13, No 2 (2022)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v13i2.16981

Abstract

Corporate branding merupakan salah satu strategi yang dilakukan oleh perusahaan atau organisasi dalam rangka membentuk kesan yang diinginkan di benak khalayak. Licin.love memerlukan strategi komunikasi yang sesuai dengan target khalayak perusahaan tersebut. Perusahaan startup Licin.love merupakan perusahaan yang berorientasi pada lingkungan dengan program Limbah Jelantah dan sukses melakukan serangkaian strategi branding terhadap khalayak mereka. Fokus penelitian ini adalah untuk melihat dan mendeskripsikan bentuk komunikasi perusahaan Licin.love dalam kegiatan coporate branding melalui program “Limbah Jelantah”. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif kualitatif dan menggunakan metode penelitian studi kasus. Dalam mengumpulkan data dan informasi peneliti menggunakan teknik wawancara mendalam, observasi, studi pustaka, dan dokumentasi. Penelitian ini menggunakan teori organisasi modern yang merupakan turunan dari konteks komunikasi organisasi. Dalam melakukan corporate branding, ternyata sektor komunikasi juga berperan sangat penting dalam melakukan rangkaian pengembangan perusahaan khususnya melalui kegiatan branding perusahaan.   Penelitian ini melihat bahwa perusahaan Licin.love dalam program “Limbah Jelantah” telah menggunakan rangkaian strategi dalam komunikasi dan coporate branding yang dilakukan secara bertahap kepada para karyawan atau timnya untuk membentuk citra atau kesan yang diinginkan sebagai perusahaan yang menyediakan program penyelamatan lingkungan khususnya limbah jelantah.
TINJAUAN TENTANG CLICKBAIT DI MEDIA Olih Solihin; Rachmawati Widyaningrum; Farida Hariyati; Farida Hariyati; Zikri Fachrul Nurhadi; Effendi Agus Waluyo
Commed : Jurnal Komunikasi dan Media Vol. 7 No. 1 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v7i1.6599

Abstract

The ease of access to information via the internet certainly has a positive impact on the community, and at the same time the community also accepts the negative impact. One negative thing is the growth of clickbait produced by online mass media. This paper aims to examine clickbait starting from the definition, types of clickbait, the advantages and disadvantages of using clickbait in terms of business and journalism. This study uses a qualitative approach, using content analysis as the main research data source. The author reviews various journals that examine clickbait, books, and website searches. The results show that the use of clickbait is a strategy by the mass media to persuade their readers to visit their website, then the number of reader visits is used as the basis for media companies to compete with their business partners. Clickbait provides business benefits in a limited time, while from a journalistic perspective it is clearly very detrimental, because the journalistic quality is very bad.
Kompetensi Komunikasi Mahasiswa Dalam Proses Penyelesaian Tugas Akhir Yulia Adrian; Farida Hariyati; Zikri Fachrul Nurhadi
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 9, No 2 (2023): Oktober 2023 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v9i2.2401

Abstract

Communication has a very important role in human life, one of which is interpersonal communication. For final year students, interpersonal communication with the supervisor becomes important as an interactive process of exchanging the meaning of messages in order to produce an explanation for the research that is being carried out by students. In line with the purpose of this research, it is to find out whether the communication competence possessed by students during college supports the process of working on the thesis properly and completely. In order to know the purpose of the study, the researcher used qualitative research methods in order to be able to construct the subject's statement so that the arguments from the results of this study were relevant to the competence of final year students in the process of completing the final project. After conducting in-depth observations and interviews based on the background of the problem and theory in this study, the researcher constructed the answers from the informants regarding the motivation, skills, and knowledge possessed by students during college and the contribution of these three things in the process of completing the final project. The results of the research based on the theory of communication competence explain that oneself is the main impetus in working on the thesis and other encouragement such as parents, spouse, and friends who accompany it. With the encouragement factor, it can be concluded that in the process of completing the final project, University Muhammadiyah Prof. Dr. Hamka final year students have good communication competence. Thus, this study confirms that communication competence is an important thing for final year students in the process of working on and completing the final project.
The Commodification of Fear on Nessie Judge's YouTube Channel Muhammad Ilhan Ariefaldy*; Mustiawan Mustiawan; Farida Hariyati
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.37488

Abstract

Nessie Judge is a well-known YouTube content creator in Indonesia with more than 10 million followers. Nessie Judge offers content discussing mysterious phenomena that can arouse the public's fear of world mystery phenomena that cannot yet be solved. Many audiences are unknowingly attracted to spending their time and money to immerse themselves in content with this fear, which leads to exploitation and commodification activities. This research uses Vincent Mosco's Political Economy of Communication theory to determine what forms of commodification of fear exist on Nessie Judge's YouTube channel. This research has a critical paradigm and uses a content analysis method to process the data that has been collected and then analyze the forms of commodification that exist on Nessie Judge's YouTube channel by collecting observations of several of Nessie Judge's most watched content and its interactions with the audience in it. comments section and literature study of research on Nessie Judge. The results of this research show that this content is packaged in such a way as to arouse the audience's fear so that the content has selling value, subscribers do not realize that their fear is used as an element to enable the content creator to reap profits.
Representasi Makna Kata “Monster” dalam Sudut Pandang Orangtua dan Guru pada Film Monster: Analisis Semiotika Arnold Barthes Eka Lestari; Abdul Khohar; Farida Hariyati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.4052

Abstract

This research aims to find out the meaning of the word "monster" from the perspective of parents and teachers in the movie Monster by Hirokazu Kore-oda. The approach method used in this study is a qualitative descriptive research method. Using the semiotic analysis method by Roland Barthes which consists of the order of signification, namely denotation and connotation. The results of this research show that the meaning of the word "monster" represents other people's views on other human behaviors and traits. Saori as a single mother said the dialogue "you don't have a human heart" to the teachers, referring to the meaning of the word "monster". This meaning is taken from Saori's point of view on the behavior shown by the school, they are silent without providing information related to violence against children at school. Likewise, teachers say "monster" which refers to the behavior and nature of students' parents. Teachers think that parents of students are chatty and can adverse the school's reputation. The occurrence of misunderstandings in communication resulting in conflicts and differences in perception that lead to negative assumptions about others.
Co-Authors Abdul Khohar Dini Wahdiyati Effendi Agus Waluyo Eka Lestari Farida Hariyati Muhammad Ilhan Ariefaldy* Mustiawan Mustiawan Nadya Aulia Hanum Olih Solihin Rachmawati Widyaningrum Yulia Adrian Yulia Rahmawati Zikri Fachrul Nurhadi, Zikri Fachrul