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KOMUNIKASI RELIGIUS (STUDI FENOMENOLOGI TENTANG KOMUNIKASI RELIGIUS KONVERSI AGAMA KRISTEN KE AGAMA ISLAM DI GARUT KOTA) Adnan, Iis Zilfah; Nurhadi, Zikri Fachrul; Kurniawan, Achmad Wildan; Kurniawan, Kurniawan
Alhadharah: Jurnal Ilmu Dakwah Vol 16, No 32 (2017)
Publisher : UIN Antasari Banjarmasin

This study aims to discover and explain the motives, experiences and meaning of conversion of religion from Christian Religion to Islam. The theory used is the theory of phenomenology that explains the structure of the conscious experience, as well as studying the form of experience from the point of view of the person who experienced it directly who has the openness and availability to be explored. This research method using qualitative approach through participant observation, depth interview, and literature study. The subject of research is the perpetrator who convert Christianity to Islam as the main informant who represented by purposive sampling technique which amounted to 7 people in Garut City. The result of the research shows that it produces several categorizations related to the motive of purpose (future), that is to get the happiness of the world and the hereafter, enlightenment, life balance, get ridho, magfiroh, togetherness and blessing, and motif because (past) marriage, perfect religion, acceptable common sense and one aqidah in couples. While the perpetrators experience of happiness is born inward, gaining knowledge of the new teachings of religion, life becomes more valuable and affectionate. While the meaning contained for the actors is the change of life procedures, the procedures of worship, the movement of beliefs and guidelines in life.

PENGARUH KOMUNIKASI PIMPINAN TERHADAP MOTIVASI KERJA KARYAWAN PADA BANK JABAR BANTEN CABANG SUBANG Nurhadi, Zikri Fachrul; Anggraeni, Ine
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 5, No 1 (2019): Jurnal Komunikasi Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

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Abstrak Penelitian ini dilatarbelakangi oleh turunnya motivasi kerja dan semangat kerja disebabkan oleh banyak hal, seperti gaji yang terlalu rendah, lingkungan kerja yang buruk dan suasana kerja yang kurang menyenangkan serta adanya ketidakpuasan dalam menuntaskan tugas. Ketidakpuasan yang menjadi permasalahan disini bukan hanya dalam hal materi seperti upah yang layak dan bonus atau insentif, namun juga dalam hal non materi seperti penghargaan diri atas kerja, harga diri karyawan, kebutuhan untuk aktualisasi diri dengan menggunakan kecakapan, kemampuan, keterampilan dan potensi optimal untuk mencapai prestasi kerja yang sangat memuaskan, dan masih banyak lainnya. Selain itu faktor turunnya motivasi kerja karyawan juga dapat dilihat dari penyampaian informasi dari pimpinan kepada karyawan. Tujuan penelitian ini adalah (1)untuk mengetahui seberapa besar pengaruh komunikasi pimpinan terhadap disiplin kerja karyawan pada Bank Jabar Banten Cabang Subang; (2) Untuk mengetahui seberapa besar pengaruh komunikasi pimpinan terhadap inisiatif kerja karyawan pada Bank Jabar Banten Cabang Subang; (3) Untuk mengetahui seberapa besar pengaruh komunikasi pimpinan terhadap pengawasan kerja karyawan pada Bank Jabar Banten Cabang Subang. Metode penelitian yang digunakan dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa (1) Pengaruh komunikasi pimpinan terhadap disiplin kerja karyawan pada Bank Jabar Banten Cabang Subang dalam kategori sedang yaitu sebesar 0.458 atau 45.8%, (2) Pengaruh komunikasi pimpinan terhadap inisiatif kerja karyawan pada Bank Jabar Banten Cabang Subang dalam kategori sedang yaitu sebesar 0.531 atau 53.1%, (3) Pengaruh komunikasi pimpinan terhadap pengawasan kerja karyawan pada Bank Jabar Banten Cabang Subang termasuk ke dalam kategori rendah yaitu sebesar 0.234 atau 23.4%, (3) Pengaruh komunikasi pimpinan terhadap motivasi kerja karyawan pada Bank Jabar Banten Cabang Subang adalah termasuk ke dalam kategori rendah yaitu sebesar 0.273 atau 27.3%. Kata Kunci: Komunikasi; Pimpinan; Motivasi; Kerja Abstract This research is motivated by a decline in work motivation and morale caused by many things, such as too low salaries, poor working environment and unpleasant working atmosphere and dissatisfaction in completing tasks. Dissatisfaction is a problem here not only in material matters such as decent wages and bonuses or incentives, but also in non-material matters such as self-respect for work, employee self-esteem, the need for self-actualization by using skills, abilities, skills and optimal potential for achieving very satisfying work performance, and many others. In addition, the factor that decreases employee motivation can also be seen from the delivery of information from the leadership to employees. The purpose of this study is (1) to find out how much influence the leadership communication has on employee work discipline at Bank Jabar Banten Subang Branch; (2) To find out how much influence the leadership communication has on employee work initiatives at Bank Jabar Banten Subang Branch; (3) To find out how much influence the leadership communication has on employee work supervision at Bank Jabar Banten Subang Branch. The research method used is a quantitative approach. The results showed that (1) The influence of leadership communication on employee work discipline at Bank Jabar Banten Subang Branch in the moderate category was equal to 0.458 or 45.8%, (2) Effect of leadership communication on employee work initiatives at Bank Jabar Banten Subang Branch in the medium category namely amounting to 0.531 or 53.1%, (3) The influence of leadership communication on the supervision of employee work at Bank Jabar Banten Subang Branch is included in the low category that is equal to 0.234 or 23.4%, (3) The influence of leadership communication on employee motivation at Bank Jabar Banten Subang Branch is included in the low category of 0.273 or 27.3%. Keywords: Communication; Leadership; Motivation; Work

KOMUNIKASI RELIGIUS (STUDI FENOMENOLOGI TENTANG KOMUNIKASI RELIGIUS KONVERSI AGAMA KRISTEN KE AGAMA ISLAM DI GARUT KOTA) Adnan, Iis Zilfah; Nurhadi, Zikri Fachrul; Kurniawan, Achmad Wildan; Kurniawan, Kurniawan
Alhadharah: Jurnal Ilmu Dakwah Vol 16, No 32 (2017)
Publisher : UIN Antasari Banjarmasin

This study aims to discover and explain the motives, experiences and meaning of conversion of religion from Christian Religion to Islam. The theory used is the theory of phenomenology that explains the structure of the conscious experience, as well as studying the form of experience from the point of view of the person who experienced it directly who has the openness and availability to be explored. This research method using qualitative approach through participant observation, depth interview, and literature study. The subject of research is the perpetrator who convert Christianity to Islam as the main informant who represented by purposive sampling technique which amounted to 7 people in Garut City. The result of the research shows that it produces several categorizations related to the motive of purpose (future), that is to get the happiness of the world and the hereafter, enlightenment, life balance, get ridho, magfiroh, togetherness and blessing, and motif because (past) marriage, perfect religion, acceptable common sense and one aqidah in couples. While the perpetrator's experience of happiness is born inward, gaining knowledge of the new teachings of religion, life becomes more valuable and affectionate. While the meaning contained for the actors is the change of life procedures, the procedures of worship, the movement of beliefs and guidelines in life.

Optimalisasi Instagram Sebagai Alat Cyber Public Relations Perusahaan di Era Industri 4.0. Haryadi Mujianto; Zikri Fachrul Nurhadi
PAX HUMANA Vol 7, No 1 (2020)
Publisher : Yayasan Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.797 KB)

Di era industri 4.0 manajemen perusahaan dihadapkan dengan berbagai peluang untuk menggali potensi pasar salah satunya dengan sistem digitalisasi. Penggunaan cyber public relations memudahkan manajemen untuk berkomunikasi dengan masyarakat secara cepat dan efisien. Instagram merupakan salah satu platform media sosial yang banyak digunakan sebagai alat cyber public relations. Penelitian ini bertujuan untuk menganalisis optimalisasi instagram sebagai alat cyber public relations perusahaan di era industri 4.0. Penelitian dilakukan pada beberapa perusahaan yang telah menggunakan Instagram sebagai salah satu alat cyber public relations. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan analisis deskriptif. Subyek penelitian adalah informan yang memberikan data penelitian melalui wawancara. Penelitian ini menghasilkan temuan bahwa optimalisasi instagram sebagai alat kehumasan membawa manfaat besar terhadap kinerja public relations perusahaan. Manajemen perusahaan dapat melakukan kampanye komunikasi pada konsumen dengan lebih meluas dengan adanya Instagram.Kata kunci: Optimalisasi Instagram, Alat Cyber Public Relations, Era Industri 4.0.AbstractIn the industrial era 4.0, the company's management was faced with various opportunities to explore market potential, one of which was by digitizing the system. The use of cyber public relations makes it easy for management to communicate with the public quickly and efficiently. Instagram is a social media platform that is widely used as a tool for cyber public relations. This study aims to analyze the optimization of Instagram as a tool for corporate public relations in the Industrial Age 4.0. The study was conducted on several companies that have used Instagram as a cyber public relations tool. The method used in this research is qualitative with descriptive analysis. Research subjects are informants who provide research data through interviews. This research results in finding that optimizing Instagram as a public relations tool brings great benefits to the company's public relations performance. Company management can carry out communication campaigns to consumers more widely with Instagram. Keywords: Instagram Optimization, Cyber Public Relations Tools, Industrial Era 4.0.

KOMUNIKASI RELIGIUS (STUDI FENOMENOLOGI TENTANG KOMUNIKASI RELIGIUS KONVERSI AGAMA KRISTEN KE AGAMA ISLAM DI GARUT KOTA) Iis Zilfah Adnan; Zikri Fachrul Nurhadi; Achmad Wildan Kurniawan; Kurniawan Kurniawan
Alhadharah: Jurnal Ilmu Dakwah Vol 16, No 32 (2017)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v16i32.1877

This study aims to discover and explain the motives, experiences and meaning of conversion of religion from Christian Religion to Islam. The theory used is the theory of phenomenology that explains the structure of the conscious experience, as well as studying the form of experience from the point of view of the person who experienced it directly who has the openness and availability to be explored. This research method using qualitative approach through participant observation, depth interview, and literature study. The subject of research is the perpetrator who convert Christianity to Islam as the main informant who represented by purposive sampling technique which amounted to 7 people in Garut City. The result of the research shows that it produces several categorizations related to the motive of purpose (future), that is to get the happiness of the world and the hereafter, enlightenment, life balance, get ridho, magfiroh, togetherness and blessing, and motif because (past) marriage, perfect religion, acceptable common sense and one aqidah in couples. While the perpetrator's experience of happiness is born inward, gaining knowledge of the new teachings of religion, life becomes more valuable and affectionate. While the meaning contained for the actors is the change of life procedures, the procedures of worship, the movement of beliefs and guidelines in life.

KOMUNIKASI KEBERAGAMAN TENTANG MAKNA UCAPAN SALAM OM SWASTIASTU ANTAR UMAT BERAGAMA Zikri Fachrul Nurhadi; Achmad Wildan Kurniawan; Abdul Rofi; Iis Zilfah Adnan
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 1 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v19i1.3859

This research is motivated by the phenomenon of the pros and cons of greeting Om Swastiastu among officials. The purpose of this study is to find and explain more deeply about the motives, experiences and meaning of Om Swastiastu's greetings for communication between religions. The research method used in this research is the phenomenology method. While the data collection techniques used are non-participant observation, in-depth interviews, literature study and documentation. The subjects of this study were government officials or apparatuses who said Om Swastiastu greeting, amounting to 7 people and taking informants using purposive sampling. The results showed that the future motives (in order motive) greetings from Om Swastiastu were self existence and tolerance and motives from the past (because motive) greetings from Om Swastiastu were due to internal encouragement, the spirit of nationality, a sense of nationalism and the principle of neutrality. While the experience of saying Om swastiastu greetings is divided into pleasant experiences (positive), that is feeling valued, getting new political relations, good treatment, sympathy and growing solidarity between people while the unpleasant experience (negative) is mandating unfavorable treatment, derision in the form of harsh words, criticism and stay away from and considered to have no stance. While the meaning of Om swastiastu's greetings is to pray for salvation in the Hindu version, a word of thanksgiving and a greeting.

BRAND DALAM KOMUNIKASI PEMASARAN Zikri Fachrul Nurhadi
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 1, No 1 (2015): April 2015 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v1i1.538

Abstrak Dalam ekonomi citra, merk menjadi menarik dalam semua aset penting dan menentukan keberhasilan suatu perusahaan. Merek yang kuat adalah bisa meraih dan dijual. Di sisi lain, biaya-biaya pengembangan merek baru, mendorong perusahaan untuk melakukan merek ekstensi. Strategi merek menjadi tren di Indonesia. Strategi merek tidak boleh diubah hanya untuk kepentingan perubahan. Upaya merek mengulang atau peremajaan merek harus mengevaluasi dengan hati-hati dalam bentuk kebutuhan dan kemungkinan keberhasilan. Perusahaan dengan banyak non struktur merek dan merek yang lemah perlu mengembangkan merek mereka dari awal lagi. Kata kunci: Merek, Merek Ekstensi, Ekonomi Citra BRAND IN MARKETING COMMUNICATIONS Zikri Fachrul Nurhadi Abstract In the image economy, brand become interesting all important asset and determine successfulness of company. The strong brand is grabbed and sold. On the other side is, the expense of cost of developing new brand, pushing company to do extension brand. This strategy of brand is becoming trend in Indonesia. Strategy of brand may not be altered just for importance of change. Effort branding repeat or rejuvenation of brand have to evaluate carefully in the form of requirement and possibility of success. Company with many non structure brand and weak brand need developing their brand from early again. Keyword: Brand, Brand Extension, The Image Economy

PENGARUH KOMUNIKASI PIMPINAN TERHADAP MOTIVASI KERJA KARYAWAN PADA BANK JABAR BANTEN CABANG SUBANG Zikri Fachrul Nurhadi; Ine Anggraeni
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 5, No 1 (2019): April 2019 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v5i1.590

Abstrak Penelitian ini dilatarbelakangi oleh turunnya motivasi kerja dan semangat kerja disebabkan oleh banyak hal, seperti gaji yang terlalu rendah, lingkungan kerja yang buruk dan suasana kerja yang kurang menyenangkan serta adanya ketidakpuasan dalam menuntaskan tugas. Ketidakpuasan yang menjadi permasalahan disini bukan hanya dalam hal materi seperti upah yang layak dan bonus atau insentif, namun juga dalam hal non materi seperti penghargaan diri atas kerja, harga diri karyawan, kebutuhan untuk aktualisasi diri dengan menggunakan kecakapan, kemampuan, keterampilan dan potensi optimal untuk mencapai prestasi kerja yang sangat memuaskan, dan masih banyak lainnya. Selain itu faktor turunnya motivasi kerja karyawan juga dapat dilihat dari penyampaian informasi dari pimpinan kepada karyawan. Tujuan penelitian ini adalah (1)untuk mengetahui seberapa besar pengaruh komunikasi pimpinan terhadap disiplin kerja karyawan pada Bank Jabar Banten Cabang Subang; (2) Untuk mengetahui seberapa besar pengaruh komunikasi pimpinan terhadap inisiatif kerja karyawan pada Bank Jabar Banten Cabang Subang; (3) Untuk mengetahui seberapa besar pengaruh komunikasi pimpinan terhadap pengawasan kerja karyawan pada Bank Jabar Banten Cabang Subang. Metode penelitian yang digunakan dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa (1) Pengaruh komunikasi pimpinan terhadap disiplin kerja karyawan pada Bank Jabar Banten Cabang Subang dalam kategori sedang yaitu sebesar 0.458 atau 45.8%, (2) Pengaruh komunikasi pimpinan terhadap inisiatif kerja karyawan pada Bank Jabar Banten Cabang Subang dalam kategori sedang yaitu sebesar 0.531 atau 53.1%, (3) Pengaruh komunikasi pimpinan terhadap pengawasan kerja karyawan pada Bank Jabar Banten Cabang Subang termasuk ke dalam kategori rendah yaitu sebesar 0.234 atau 23.4%, (3) Pengaruh komunikasi pimpinan terhadap motivasi kerja karyawan pada Bank Jabar Banten Cabang Subang adalah termasuk ke dalam kategori rendah yaitu sebesar 0.273 atau 27.3%. Kata Kunci: Komunikasi; Pimpinan; Motivasi; Kerja Abstract This research is motivated by a decline in work motivation and morale caused by many things, such as too low salaries, poor working environment and unpleasant working atmosphere and dissatisfaction in completing tasks. Dissatisfaction is a problem here not only in material matters such as decent wages and bonuses or incentives, but also in non-material matters such as self-respect for work, employee self-esteem, the need for self-actualization by using skills, abilities, skills and optimal potential for achieving very satisfying work performance, and many others. In addition, the factor that decreases employee motivation can also be seen from the delivery of information from the leadership to employees. The purpose of this study is (1) to find out how much influence the leadership communication has on employee work discipline at Bank Jabar Banten Subang Branch; (2) To find out how much influence the leadership communication has on employee work initiatives at Bank Jabar Banten Subang Branch; (3) To find out how much influence the leadership communication has on employee work supervision at Bank Jabar Banten Subang Branch. The research method used is a quantitative approach. The results showed that (1) The influence of leadership communication on employee work discipline at Bank Jabar Banten Subang Branch in the moderate category was equal to 0.458 or 45.8%, (2) Effect of leadership communication on employee work initiatives at Bank Jabar Banten Subang Branch in the medium category namely amounting to 0.531 or 53.1%, (3) The influence of leadership communication on the supervision of employee work at Bank Jabar Banten Subang Branch is included in the low category that is equal to 0.234 or 23.4%, (3) The influence of leadership communication on employee motivation at Bank Jabar Banten Subang Branch is included in the low category of 0.273 or 27.3%. Keywords: Communication; Leadership; Motivation; Work

PENGELOLAAN KESAN POLISI PEREMPUAN BERHIJAB Fhuzy Nurul Fatmala; Zikri Fachrul Nurhadi; Hanny Latifah
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 4, No 1 (2018): April 2018 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v4i1.358

Abstrak Penelitian ini dilatarbelakangi karena adanya perkembangan hijab yang semakin berkembang dan merambat ke berbagai aspek mulai dari hiburan sehingga aparat negara salah satunya yaitu Polisi Perempuan, hal ini disebabkan karena kewajiban seorang muslim perempuan yang harus menutup auratnya. Tujuan dari penelitian ini yaitu ingin mengetahui bagaimana seorang Polisi Perempuan Berhijab di Polres Garut mengelola kesan di panggung depan, tengah dan belakang. Penelitian ini menggunakan pendekatan Kualitatif, dengan metode Deskriptif kualitatif dan menggunakan paradigma konstruktivisme. Teknik pengumpulan data dilakukan dengan cara wawancara mendalam, observasi partisipan, studi pustaka, dan dokumentasi. Adapun informan yang menjadi subyek dalam penelitian ini yaitu sebanyak lima informan Hasil penelitian ini menunjukan bahwa pengelolaan kesan Polisi Perempuan Berhijab di kehidupan front stage merujuk bahwa penampilan dan sikap polisi perempuan berhijab diatur oleh Kapolri, serta middle stage Polisi Perempuan Berhijab merujuk bahwa persiapan Polisi perempuan mulai dari pakaian, makeup dan aksesoris yang akan dikenakan sesuai dengan aturan yang telah ditetapkan oleh Kapolri, dan bagian back stage merujuk bahwa informan menampilkan diri mereka yang asli menjadi seorang ibu rumah tangga dan mahasiswa begitu pula dengan pakaian serta perilaku Polisi perempuan yang terlihat lebih informal. Kata Kunci: Pengelolaan Kesan, Polisi Perempuan Berhijab, Dramaturgi Abstract The background of this research was because of the development of hijab growing and spread to various aspects ranging. The average of police woman was muslim, so they had to cover her private part according to obligation as a moeslim. The purpose of this research is to know how a Policewoman Berhijab manages impression. The research method used in this research was qualitative with qualitative descriptive method and using constructivism paradigm. Data collection techniques were conducted by in-depth interviews, participant observation, literature study, and documentation. There were five informants in this research. The results of the study indicated that the managements of impression of policewoman with hijab in the front stage life, refers to the appearance and attitude of the policewoman with hijab, refers to the appearance and attitude of the police officer of the police officers has been arranged by the Chief of Police, as well as the middle stage Women Police Berhijab, refers that the preparation of female Policemen ranging from clothing, makeup and accessories to be worn according to the rules which has been determined by the Chief of Police, and the back stage, refers to the fact that informants present themselves as natives and housewives as well as the more informal clothing and behavior of female Police. Keywords: Managements of Impression, Police Women Berhijab, Dramaturgi

KONSTRUKSI MAKNA MEDIA SOSIAL PATH BAGI PENGGUNA Zikri Fachrul Nurhadi; Tommy Ismail R M
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 1, No 2 (2015): Oktober 2015 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v1i2.532

Abstrak Penelitian ini dilatarbelakangi oleh maraknya penggunaan Media Sosial Path dikalangan pengguna modern khusunya dikalangan mahasiswa menjadikan Media Sosial Path sebagai Media Sosial saat ini tengah sangat populer. Populernya Media Sosial Path tidak lepas dari tema jurnal digital yang diusung oleh Media Sosial Path sehingga memungkinkan penggunanya untuk terus menampilkan diri. Keeksklusifan dan privasi yang dihadirkan di dalam Media Sosial Path juga menjadi daya tarik tersendiri terhadap penggunaan media sosial ini. Penelitian ini bertujuan untuk mengetahui bagaimana pengalaman pengguna Path dalam menggunakan media social Path sebagai media social untuk berkomunikasi dan berinteraksi di dalam dunia social virtual, bagaimana motif yang terjadi di dalam media social ini bagi pengguna dan bagaimana mereka memaknainya. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi dengan tujuan mengoptimalkan subjek dalam memaknai pengalaman hidupnya. Subjek penelitian ini adalah mahasiswa yang menggunakan media social Path dalam satu atau dua tahun belakangan dan aktif menggunakannya hingga penelitian ini dibuat. Berdasarkan hasil penelitian ditemukan bahwa informan memiliki beragam pemaknaan mengenai media social Path seperti buku diari, sumber hiburan, eksistensi, aktualisasi diri, tempat bersosialisasi, iklan dan terlebih lagi sebagai media komunikasi non formal untuk mendapatkan informasi personal mengenai seseorang dan menjaga hubungan satu sama lain. Kata kunci: Konstruksi Makna; Media Sosial Path; Fenomenologi; Interaksi Simbolik Abstract The research is widespread use of Social Media Path among modern users especially among students make the Social Media as Social Media Path is currently very popular. The popularity of Social Media Path can not be separated from the theme of digital journals promoted by the Social Media Path allowing users to continue to present themselves. Exclusiveness and privacy are presented in the Social Media Path also be the main attraction on the use of social media. This study aims to determine how the user experience Path in using social media as a medium to communicate and interact in a virtual social word, how motif that occurs within social media for users and how they interpret it. This study uses qualitative research with phenomenological approach with the aim of optimizing the subject of understanding his life experiences. The subjects were students who use the social media path within one or two years of active use until recently and this research was made. Based on the results of the study found that the infortant has a variety of meanings about social media path like a diary, a source of entertainment, existence, self-actualization, a plece to socialize, advertesing, and moreever as a medium of communication is non-formal to obtain personal information about a person and maintain a relationship with one another. Keyword: Construction Meaning; Social Media Path; Phenomenology; Symbolic Interaction

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