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All Journal Jurnal TAM (Technology Acceptance Model)
Budi Iskandar Harahap
Program Studi Perencanaan Pembangunan Universitas Andalas Padang, Sumatera Barat
Computer Science & IT

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DALAM BELANJA ONLINE DI KOTA SOLOK Budi Iskandar Harahap; M Nazer; Fery Andrianus
Jurnal TAM (Technology Acceptance Model) Vol 11, No 1 (2020): Jurnal TAM (Technology Acceptance Model)
Publisher : LPPM STMIK Pringsewu

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Abstract

The development of information technology and the internet has made it easier to transact through web-based shopping sites, often referred to as online shop. The purpose of this study was to determine the effect of perceived benefits, perceived convenience on consumer loyalty with purchasing decisions as an intervening variable. The sample of this research is 400 civil servants in Solok City Government. This study uses the Path Analysis Test to examine the effect between variables in this study. The results showed that the perception of usefulness, perceived ease of use and purchasing decisions had a positive and significant effect on consumer loyalty and perceived benefits, and perceived ease had a positive and significant effect on purchasing decisions.
Co-Authors Fery Andrianus, Fery M Nazer