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All Journal Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi International Journal of Economics, Business and Accounting Research (IJEBAR)
Aat Ruchiat Nugraha
Universitas Padjajaran
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Implementasi Corporate Social Responsibility PT. Pertamina (Persero) pada Program Siswa Mengenal Nusantara Afifah Izzaturrahmi Ibrahim; Lukiati Komala Erdiyana; Aat Ruchiat Nugraha
LONTAR: Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2021): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v9i2.2363

Abstract

ABSTRACT The diversity of tribes, religions, races, and between groups for the Indonesian people is a strength to build a great nation. The younger generation's understanding of the cultural diversity of Indonesia is fading due to the impact of globalization, so an education program for love of the homeland is needed. One of the educational programs is the Student Know the Archipelago Program which is sponsored by a company that is part of a State-Owned Enterprise (BUMN) conducted by PT. Pertamina in Papua Province. The purpose of this research is to know about implementing Corporate Social Responsibility through the student program to know Nusantara by PT Pertamina (Persero). The research method used is a descriptive study with qualitative data types through data collection techniques conducted utilizing interviews, observations, and literature studies. The results showed that in the planning phase of PT Pertamina SMN CSR program which refers to the concept of Hohnen shows there is still some inconformity implementation of CSR program due to the condition of Papua area that has limitations in access to information and communication. This limitation can make the lack of a valid CSR program SMN 2018 held by PT. Pertamina (Persero) in campaigning for the diversity of Indonesian culture. Simpulan showed that PT. Pertamina has been striving to be able to realize the CSR program as a manifestation of the responsibility of BUMN present for the state.
The Pattern of Disseminating Information on The Garut Regency DISPARBUD in The Development of Ecovillage Evi novianti; Mufqi Fajrurrahman; Aat Ruchiat Nugraha; Lutfi Khoerunnisa; Yuliana Rakhmawati
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.19390

Abstract

Indonesia is known to the world for the tourism it offers. Various approaches to tourism are now emerging over time, and one of the focuses of government development is village-based tourism or ecovillage toursim. The development of this tourist village itself cannot run well if there is no cooperation between the local government and the local community. Therefore, there is a need for communication between the two parties who have a similar vision and mission and are able to work together to develop an ecovillage. This is also what the West Java government and the people of Garut city are doing to develop tourist villages in their area. This study aims to determine the pattern of information dissemination carried out by the Garut Regency Tourism and Culture Office (DISPARBUD) in the development of an ecovillage-based tourism. Using a qualitative descriptive case study method and involving three members of DISPARBUD as the participants, the results of this study indicate that DIPSPARBUD has a simple pattern of disseminating information to local communities regarding the development of ecovillage. This pattern goes through three stages namely; (1) Information distribution (determining communicators, compiling messages, scheduling socialization), (2) Performance reporting (analyzing and responding to the effects of communication, (3) Managing stakeholders (evaluation). With this communication pattern, DISPARBUD seeks to optimize the delivery of information regarding development a tourist village that continues to move forward and is expected to produce many other tourist villages in the future
THE INFLUENCE OF EXPERIENTIAL MARKETING, SATISFACTION ON CUSTOMER LOYALTY: A STUDY ON THE HOTEL INDUSTRY IN INDONESIA Muh. Syaiful Saehu; Bahtiar Efendi; Teguh Setiawan Wibowo; Aat Ruchiat Nugraha
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11654

Abstract

This quantitative research investigates the relationship between Experiential Marketing (X1), Satisfaction (X2), and Customer Loyalty (Y) in the hotel industry. Data was collected through a questionnaire via goggle form with questions and statements related to the third variable. The research sample was selected based on hotels with a -+ 4 star rating. The data analysis method used multiple linear regression, T test, and F test using SPSS software. The research results revealed: 1). Experiential Marketing (X1) and Satisfaction (X2) have a significant positive influence on Customer Loyalty (Y) in multiple linear regression analysis. 2). The T test shows that both X1 and X2 separately have a significant effect on Customer Loyalty with the appropriate level of significance. 3). The results of the F test state that X1 and X2 together have a significant effect on Customer Loyalty. This research underscores the importance of creating engaging experiences for customers and ensuring their satisfaction to maintain and increase customer loyalty in the hotel industry. The implications of this research strengthen the role of these two variables in competition in the hotel industry and customer retention strategies.
Co-Authors Afifah Izzaturrahmi Ibrahim Bahtiar Efendi Evi Novianti Lukiati Komala Erdiyana Lutfi Khoerunnisa Mufqi Fajrurrahman Muh. Syaiful Saehu Teguh Setiawan Wibowo Yuliana Rakhmawati