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INTERPRETASI KONSEP KREATIVITAS ANTARA AKADEMISI DAN PRAKTISI DESAIN KOMUNIKASI VISUAL PADA KUALITAS KARYA KREATIF PEMENANG CITRA PARIWARA KATEGORI PRINT AD (2003-2006) Waloeyo, Alex; Pranata, Yohanes Moeljadi; Suhartono, Ani Wijayanti
Nirmana Vol 9, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.9.1.pp. 38-45

Abstract

How far is the difference and the similarity of academicians dan practicioners’s interpretation in difine the advertising creativity’s concept and to appreciate the creative quality of Citra Pariwara’s winner advertisement works print ad category, from 2003 until 2006. An Advertisement work can be categorized for being creative, if it contains the element of novelty, freshness, innovative, original, and can fulfill it’s early destination, which is to rise the product’s sale or even to solve it’s audience’s problem. Abstract in Bahasa Indonesia: Sejauh mana perbedaan dan persamaan interpretasi, antara akademisi dan praktisi Desain Komunikasi Visual, dalam mendefinisikan konsep kreativitas periklanan dan menilai kualitas kreatif karya iklan pemenang Citra Pariwara kategori iklan cetak, mulai tahun 2003-2006. Sebuah karya iklan dapat dikategorikan kreatif jika memiliki unsur kebaruhan (novel), segar, inovatif original, dan mampu memenuhi tujuan awal dibuatnya iklan tersebut, baik untuk meningkatkan penjualan produk maupun untuk memecahkan masalah target audiens-nya. Kata kunci: Interpretasi, konsep kreativitas, iklan cetak pemenang Citra Pariwara.
Co-Authors Ahmad Adib Alexander, David Aristarchus Pranayama Aristarchus Pranayama Kuntjara Bing Bedjo Tanudjaja Caecilia Sandy Siputri Clarissa Tanoyo Daniel Renaldi Elsa Sindy Rahardja Erlinda Triani Wiyono Erwin Wijaya Esther Priscilla Halim Evan Tandio Fhina Deviana, Fhina Guntur Ariyanto Sudibyo Jessica Michaela Mintorogo Josephine Natasha Pitoyo, Josephine Natasha Kevin Christian Saputra, Kevin Christian Maria Cecilia Noviyanti Suhargo mega ekklesia putrihadi Melissa Kartika Yasin Novita Ingriani Yaonatha Olivia Dwiputri, Olivia Patricia Himawan Pranata, Yohanes Moeljadi Renard Djunaidi Roselinee Nathania Halim, Roselinee Nathania Ryan Hermawan, Ryan Samuel Geraldy Chandra, Samuel Geraldy So,Yudianto Prabowo Setiaadi Stephanie Halim, Stephanie Stephanie Martha Darmanto Stephanny Lupita Andrew TAMRIN, RICHARD KAMADJAYA TANUDJAJA, BING BEJO Vittorio Suhardinoto Waloeyo, Alex Yunita Sugianto