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This Author published in this journals
All Journal Dinasti International Journal of Management Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Sofyan Marwansyah
Bina Sarana Informatika University, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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THE EFFECT OF EASE OF USE, RISKS TOWARDS CONSUMER DECISIONS WHEN SHOPPING ONLINE Dede Suleman; Dedi Suharyadi; Sofyan Marwansyah; Susan Rachmawati; Sri Rusiyati; Sabil Sabil
Dinasti International Journal of Economics, Finance & Accounting Vol 1 No 4 (2020): Dinasti International Journal of Economics, Finance & Accounting (September - Oct
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i4.548

Abstract

The presence of various alternative shopping places makes consumers choose one of the available shopping places. Therefore this study aims to analyze the relationship between ease and risk of consumer decisions to buy fashion products, especially in online retail. the population in this study is large and the number is not known with certainty, so in the non probalitiy research that is using sampling quota sampling techniques with survey methods with a total sample of 100 respondents from the city of Jakarta with criteria respondents aged over 18 years in the area of DKI Jakarta and have bought products online. The results of the study stated that ease of use has a significant influence on consumer decisions. While the risk turns out to influence consumer decisions in shopping online. The results of this study can be another reference for further research.
HOW TRUST, RISK TOWARD ATTITUDE WHEN SHOPPING RETAIL ONLINE Dede Suleman; Dedi Suharyadi; Sri Rusiyati; Sabil; Dinar Riftiasari; Sofyan Marwansyah
Dinasti International Journal of Management Science Vol 1 No 4 (2020): Dinasti International Journal of Management Science (March - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i4.185

Abstract

This study aims to analyze the relationship between trust and risk of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 100 respondents from the city of Jakarta with the criteria of respondents aged over 18 years and have purchased products online. The results of the study stated that trust influences consumer attitudes. While the risk was not influence on consumer attitudes in shopping online. the results of this study can be a reference for further research.
Co-Authors Dede Suleman Dedi Suharyadi Dinar Riftiasari Sabil Sabil Sabil Sri Rusiyati Susan Rachmawati