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All Journal Dinasti International Journal of Management Science
Dinar Riftiasari
Bina Sarana Informatika University, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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HOW TRUST, RISK TOWARD ATTITUDE WHEN SHOPPING RETAIL ONLINE Dede Suleman; Dedi Suharyadi; Sri Rusiyati; Sabil; Dinar Riftiasari; Sofyan Marwansyah
Dinasti International Journal of Management Science Vol 1 No 4 (2020): Dinasti International Journal of Management Science (March - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i4.185

Abstract

This study aims to analyze the relationship between trust and risk of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 100 respondents from the city of Jakarta with the criteria of respondents aged over 18 years and have purchased products online. The results of the study stated that trust influences consumer attitudes. While the risk was not influence on consumer attitudes in shopping online. the results of this study can be a reference for further research.
Co-Authors Dede Suleman Dedi Suharyadi Sabil Sofyan Marwansyah Sri Rusiyati