Article Per Year (5 Year)
p-Index From 2019 - 2024
1.152
P-Index
This Author published in this journals
All Journal Jurnal Agribisnis Terpadu Jurnal Riset Bisnis dan Manajemen Tirtayasa Jurnal Ilmu Pertanian Tirtayasa Jurnal Manajemen Leuit, Journal of Local Food Security Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM)
Meutia Meutia
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
PEMETAAN PEMASARAN PRODUK OLAHAN PANGAN LOKAL DI KABUPATEN SERANG Emma Aswariny; Meutia Meutia; Aliudin Aliudin
Leuit (Journal of Local Food Security) Vol 1, No 1 (2020)
Publisher : Pusat Unggulan Iptek Ketahanan Pangan Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37818/leuit.v1i1.6901

Abstract

This research was conduct in Serang district, with three subdistrict namely Waringinkurung for emping, Pontang  for bontot and Bojonegara for engkak cake. The purpose of this research is to describe mapping market of local food in Serang district. The snowball sampling was conducted including of 55 samples. The result show the average production of emping is 700,77 kg/week. The average production of bontot is 200,28 kg/week and the average production of engkak cake is 442,17 pan/week. Mapping market areas of emping and engkak cake is to markets outside area. Mapping market areas of bontot is to markets inside and outside area. The average selling price of emping in the manufacturer is Rp. 30.8884,62/kg, in collecting merchant is Rp. 32.250/kg, in wholesaler is Rp. 36.750/kg, and in retailers is Rp. 42.000,-/kg. The average selling price of bontot in the manufacturer is Rp. 24.000/kg, and in retailers is Rp. 26.000/kg. The average selling price of engkak cake in the manufacturer is Rp. 28.583,33/pan, and in retailers is Rp. 29.500/pan. The traffic mapping of emping was on foot, motorbike, private car, public transport car, and pick-up car. The traffic mapping of bontot and engkak cake was on foot and motorbike.
PERSEPSI DAN KEPUASAN KONSUMEN TERHADAP PRODUK LOKAL KHAS BANTEN DI KAWASAN WISATA ANYER Meutia Meutia; Khaerul Saleh; Mochammad Idham Maulana
Leuit (Journal of Local Food Security) Vol 1, No 1 (2020)
Publisher : Pusat Unggulan Iptek Ketahanan Pangan Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37818/leuit.v1i1.6902

Abstract

Perception is a response or finding a direct picture of a finding or direct description of a person and absorption in knowing some things through the five senses, and satisfaction is the feeling of being happy or disappointed someone who appears after comparing between perceptions / impressions of the performance or results of a product and expectations - The aim of this research is to analyze consumer perceptions and consumer satisfaction with Banten local food products by tourists on the Anyer beach. The method used in this study is quantitative descriptive method. With the sampling technique used is accidental sampling and purposive sampling. The location is determined precisely at Anyer beach tourist location. The analytical method used in this study is the importance performance analysis and customer satisfaction index method using the SPSS software program (Statistical Package for Social Since). Based on the descriptive analysis, consumer characteristic of the consumer at Anyer beach tourist is dominated by male respondent, aged 26-35 years, marital status married, the last education is Bachelor, private sector worker, and average income valued at Rp.3.000.000 – Rp.6.000.000. Based on analysis of Customer Satisfaction Index (CSI) is 78,15 percent.
Proses Manjemen, Struktur Formal Dan Penggunaan Informasi Meutia Meutia
Jurnal Manajemen Vol. 21 No. 1 (2017): February 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i1.151

Abstract

The purpose of this paper is to research whether activity of strategy development and implementation used in practice are formal structured processes, and whether financial and non-financial information are of equal importance across strategy development and implementation activities. This study uses senior accounting officers within large Banten and West Java firms (those employing more than 250 employees). The result from hypotheses testing showed that that strategy development and implementation were relatively formally structured processes in the companies investigated. Nevertheless, financial information and non-financial information are considered equally important both for the development of the strategy and implementation of strategies for the companies surveyed. Companies, it provides value and weight as important both to the financial information for strategy implementation process.
MODEL PEMBERDAYAAN PETANI BAWANG MERAH MELALUI SISTEM BANK BENIH UNTUK PENINGKATAN KAPASITAS PETANI (Suatu Kasus Pada Kelompok Tani Mekar Jaya Desa Tonjong) Aliudin Aliudin; Aris Supriyo Wibowo; Setiawan Sariyoga; Meutia Meutia
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 1 No. 3 (2022): JPPM : Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v1i3.125

Abstract

Farmers in shallots in central locations in Serang Regency are faced with seed problems. The problem of the availability of shallot seeds hampers the planting schedule so that shallot production decreases. One of the solutions offered in this activity is to provide independent seeds provided directly by farmers through seed banks. This activity aims to create a model for the empowerment of shallot farmers with a seed bank system. The methods used in this activity are descriptive and observational methods. The method of observation was carried out directly on farmer groups using a census sampling technique of 65 members of farmer groups. The criteria used in the sampling technique with the limitation that the farmers who will be sampled are farmers who grow shallots for seed purposes. The results of the activity show that the appropriate model for empowering farmers with the shallot seed bank system is the Natura Revolving Seed Bank Model. The in-kind rolling seed model is considered to be in accordance with the considerations because this model has the resilience to roll and its sustainability is guaranteed.
Peningkatan Loyalitas Melalui Kepercayaan Selly Viani; Meutia Meutia; Hayati Nupus
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.17159

Abstract

 This study observes impact of E-EOM to increase the loyalty of BPJS participant that registered in Ikhlas Medika 2 clinic through trust as mediating variable. Study was conducted in Ikhlas Medika 2 clinic, using quantitative method by collecting primary data by filling out questionnaire. Population in this study was BPJS participants registered in Iklhas Medika 2 clinic that made sick visits during August 2019 - December 2020, which was 1537 people. Sample size for this study is 170 samples. SmartPLS 3.29 program was used as tool for analysis. As a result, we found that trust was able to mediate E-WOM and Service Quality to participants' loyalty. This study found that E-WOM has positive impact but not significant to BPJS participants loyalty in Ikhlas Medika 2 Clinic, shown by coefficient interval original 0.08 and T statistic 1.142, and p value 0.254.Keywords : E-WOM, Service Quality, Loyalties, Trust
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KAPABILITAS PEMASARAN TERHADAP KINERJA PEMASARAN PADA UMKM BERBASIS AGRIBISNIS DI KABUPATEN TANGERANG Silvia Diah Arumsari; Meutia Meutia; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20339

Abstract

 The increase in the number of MSMEs during the Covid pandemic in 2018-2021 in in contrast to the value of regional original income (PAD) in 2019 - 2020 which decreased. Data obtained from Tangerang Regency in numbers shos that the amount of PAD in 2018 wa s Rp. 2,872,568,512.69 decreased in 2019 to Rp. 2,806,539,756.44 and its value decreased again in 2020 to Rp. 2,500,580,661.48. The drastic decline in regional original income from 2018 to 2020 indicates thet there are problems in the development of agribusiness-based MSMEs in Tangerang Regency. This study aims to analyze market orientation, entrepreneurial orientation, marketing capability on marketing performance in agribusiness-based SMEs in Tangerang Regency. The research was structured as explanatory research with a quantitative approach using descriptive analysis with smartPLS software, while the analytical method used Structural Equation Modeling (SEM) with a total of 89 MSME respondents in Pasarkemis and Rajeg sub-districts. Based on the result of data processing on the agribusiness-based MSME marketing perfomance model in Tangerang Regency, it can be concluded that marketing capability is the entrepreneurial orientation variable, the indicators for the entrepreneurial orientation variable that have the most influence are innovation, proactivity, risk taking and autonomy. Market orientation and entrepreneurial orientation have a direct effect on marketing performance indicators on market orientation variables that give influence are customer orientation and coordinatoan between functions. The managerial implications that can be suggested by this research are pilicies that focus on customer oriantation towards MSME actors. This study provides several research limitation than can be carried out in further research. 
MENINGKATKAN KINERJA BISNIS UMKM OLAHAN PANGAN LOKAL MELALUI ADOPSI E-COMMERCE SEBAGAI VARIABEL INTERVENING DI KABUPATEN LEBAK difki nur pratama; Meutia Meutia; Asih Mulyaningsih
Jurnal Ilmu Pertanian Tirtayasa Vol 5, No 1 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kinerja bisnis merupakan faktor yang  digunakan untuk mengukur dampak dari sebuah strategi yang dirancang sebuah UMKM. Peningkatan kompetensi kewirausahaan dapat meningkatkan kinerja bisnis UMKM olahan pangan lokal melalui adopsi e-commerce   sebagai variabel intervening. Kapabilitas teknologi dan kesiapan organisasi dapat meningkatkan kinerja bisnis UMKM olahan pangan lokal melalui adopsi e-commerce. Penelitian bertujuan untuk mengkaji dan menganalisis bagaimana meningkatkan kinerja usaha UMKM olahan pangan lokal dengan adopsi e-commerce   sebagai variabel intervening. Penelitian ini menggunakan metode kausalitas dengan Jumlah sampel 135 responden. Metode analisis data menggunakan analisis deskriptif dan analisis inferensial. Metode pengumpulan data dilakukan dengan wawancara, kuesioner dan studi literatur. Analisis data yang digunakan adalah analisis Structural Aquation Model (SEM) dengan software SMARTPLS. Hasil penelitian menunjukkan bahwa kapabilitas teknologi berpengaruh positif dan signifikan terhadap adopsi e-commerce, kesiapan organisasi berpengaruh positif dan signifikan terhadap kinerja bisnis, adopsi e-commerce   berpengaruh positif dan signifikan terhadap kinerja bisnis
Co-Authors Aliudin Aliudin difki nur pratama Emma Aswariny Hayati Nupus Mochammad Idham Maulana Mulyaningsih, Asih Saleh, Khaerul Selly Viani Setiawan Sariyoga Silvia Diah Arumsari Wibowo, Aris Supriyo