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All Journal Adi Widya : Jurnal Pengabdian Masyarakat JOSAR (Journal of Students Academic Research)
Herlina Suksmawati
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Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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Pengembangan Potensi Perempuan Desa Baturono, Kecamatan Sukodadi, Kabupaten Lamongan Dalam Peningkatan Dan Inovasi Perekonomian Desa Herlina Suksmawati; Yudiana Indriastuti
Adi Widya : Jurnal Pengabdian Masyarakat Vol 3 No 2 (2019): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v3i2.3362

Abstract

Persaingan home industry produk Wingko Babat menuntut kelompok perempuan di Desa Baturono, Sukodadi, Kabupaten Lamongan mengembangkan cita rasa produk Wingko Babat dengan alternatif bahan dasar berbeda. Melalui kegiatan pengabdian masyarakat berupa pelatihan dan pendampingan dalam upaya inovasi perekonomian desa, perempuan desa Baturono menggunakan singkong sebagai bahan dasar Wingko Babat, sebagai upaya memanfaatkan komoditas desa tersebut. Disisi lain, mereka juga berani berupaya mengembangkan kreatifitas peningkatan rasa dengan variasi rasa yang dianggap akan dapat menarik konsumen segala usia, seperti halnya rasa durian, pandan, nangka dan strawberry sebagai bentuk inovasi terhadap olahan produk Wingko Babat. Selain itu, di era digital perempuan desa tidak hanya terbatas melakukan pekerjaan yang berorientasi pada produksi semata. Pelatihan pemanfaatan media online sebagai sarana promosi dan pemasaran layaknya industri produk makanan di perkotaan, diharapkan mampu mengembangkan usaha mereka dan memberikan pemasukan atau penghasilan keluarga.
REPRESENTATION OF NEW MASCULINITY IN KEANU VERSION OF MS GLOW ADVERTISEMENT ON YOUTUBE: REPRESENTATION OF NEW MASCULINITY IN KEANU VERSION OF MS GLOW ADVERTISEMENT ON YOUTUBE Achmad Wildan hermawan; Ririn Puspita T; Herlina Suksmawati; Yuli Candrasari
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.2900

Abstract

Masculinity is a gender representation that is often used in advertising to persuade consumers. The purpose of this research is to reveal a new representation of masculinity in Keanu's version of Ms Glow advertisement on Youtube. This research focuses on the new masculinity depicted in Keanu's version of Ms Glow ad on Youtube. The data in this study are words, phrases, images, and colors that are in each scene of Keanu's version of Ms Glow's advertisement on Youtube. This study is included in qualitative research. The approach used in this research is John Fsike's semiotics which involves codes and signs. These signs and codes are a form of social practice. The new masculinity construction that appears is analyzed by paying attention to all aspects that exist in each advertising scene. The analysis carried out in this study was carried out in 3 stages, namely by paying attention to the level of reality, the level of representation, and the level of ideology. The results of this study indicate that the Keanu version of Ms Glow's advertisement on Youtube uses a new masculinity with the masculinity style found in this study, which is shown by showing a man who looks casual, has bright skin, and gestures that are graceful or waving. This shows the nature that leads to a new masculinity. The term new masculinity refers to a modern representation of masculinity. This modern masculine is not seen in the physical appearance that leads to social and culture.
Co-Authors Achmad Wildan hermawan Ririn Puspita T Yudiana Indriastuti Yuli Candrasari