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All Journal JURNAL MANAJEMEN AGRIBISNIS Journal Of Management Science (JMAS)
Yoseph Daniel Jemai
Universitas Timor
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Consumers Decision and Preference of Dry Sliced Arecas in Border Area (A Case Study in North Central Timor Regency) Yoseph Daniel Jemai; Boanerges Sipayung; Umbu Joka; Dudi Septiadi
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.126

Abstract

People in North Central Timor Regency used the areca as their customary symbol and a pivotal part of their daily social life. This study aims to describe the factors affecting people's decision and preference to consume dry sliced areca nut sold in the market near the North Central Timor border. The population of this study was 259.000 people in the north-central Timor regency. As many as 360 people were recruited as the study samples using Isaac Michael's table with 10% margin of error. The study was conducted between December 2021 and February 2022. The collected data were analyzed using qualitative descriptive and logistic regression analysis techniques. This study found that age, gender, psychological factor, taste, and texture simultaneously affect consumers' decision in consuming dry sliced areca nuts. Age and texture were found to significantly affect the consumers' decisions in the North Central Timor Regency. Meanwhile, the texture was found to affect consumers' preference in selecting the dry sliced areca nut.
Keputusan dan Preferensi Konsumen: Pinang Kering Iris di Perbatasan (Studi Kasus: Kabupaten Timor Tengah Utara) Yoseph Daniel Jemai; Boanerges Putra Sipayung; Agustius Nubatonis; Dudi Septiadi
JURNAL MANAJEMEN AGRIBISNIS Vol 10 No 2 (2022): Jurnal Manajemen Agribisnis
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2022.v10.i02.p07

Abstract

Betel nut consumption in North Central Timor Regency lasted a long time and continues to grow to this day. The study aims to determine the factors that influence consumer decisions and consumption preferences of iris dried betel nut in north Central Timor border communities. This research was conducted in January-February 2022.The data analysis method used is qualitative descriptive and logistic regression analysis. The variables of age, sex, habits, taste, and texture together affect the consumption preferences of iris dried betel nut. The age and texture of the iris dried betel nut significantly affect the decision of the people of East Miomaffo Subdistrict in consuming slice dry betel nut. Texture becomes the preference of consumers to choose the dried betel nut of the iris consumed.
Co-Authors Agustius Nubatonis Dudi Septiadi Sipayung, Boanerges Putra Umbu Joka